Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Founded in 1998, Ho Lee Chow has grown to become one of Seoul's most popular Chinese restaurants. Ho Lee Chow's success is founded in its name brand, consistent food quality, customer service, and efficiency. Ho Lee Chow was started by Paul Hong and Charlie Lee. Their dishes replicate the food of the Chinese that was developed when they first immigrated to America 200 years ago. Even now, Ho Lee Chow's chefs are respectful of the Chinatown culture and traditions when preparing the dishes with traditional wok cooking methods. The food is prepared using only the freshest, high-quality, and authentic ingredients, that allow the natural flavors to emerge and consistently delight the senses. Currently, Ho Lee Chow offers a variety of specialties, clean facilities, a friendly and professional service mentality, efficient business practices, and continuous development in their business operations, service training, marketing, and personnel management.


Busan(Jung-gu) , Haeundae

Jagalchi Market, located on the shoreside road in Busan's Jung-gu, is Korea's largest seafood market, selling both live and dried fish. After the Korean War the market solidified itself as a fish market. Most of the people who sell fish are women, so the vendors here are called Jagalchi Ajumma, "ajumma" meaning middle-aged or married woman in Korean. This market represents Busan and is famous throughout the country. If you visit you can eat fresh raw fish right at the market. Even these days you can see women selling mackerel, sea squirts (ascidians) and whale meat on wooden boxes along the road outside of the market and along the shore. Every year in October the Jagalchi Cultural Tourism Festival is held, and it is easy to visit because of the convenient transportation provided by subway. Jagalchi Market is where you can see the lifestyle of the Busan locals.


Seoul(Yangcheon-gu) , The Western Part of the Seoul

Yongwangsan Mountain, also known as Eomjisan, is geologically located at entrance of a land referred to as “Cheonhojibeol,” located across an artificial waterfall. The mountain’s name “Yongwangsan” (meaning Dragon King Mountain) derived from an old tale of a king who dreamt of becoming killed. He then shot an arrow to an old man with spiritual powers living in a village at the foot of Eomjisan Mountain. The king stated “I knew that the old man would someday turn into a dragon and threaten my throne. Therefore I killed the dragon.” The words dragon (“yong”) and king (“wang”) were combined to form its current name, Yongwangsan Mountain.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Deoksugung Palace has held a guard-changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of the Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day. Special Programs: The Royal Guard-Changing Ceremony is a highly recommended event for tourists. It is held three times a day (11:00 / 14:00 / 15:30) in front of Daehanmun Gate at Deoksugung Palace. As each ceremony follows the same procedure and lasts for thirty minutes, visitors can choose whichever time is most convenient. The ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders. Major Highlights: The Royal Guard-Changing Ceremony is a great opportunity to experience a rare traditional scene. Be sure to bring a camera. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. While you cannot take pictures with the guards during the changing of guards, you can take a background picture of the guards and palace. You can also take photographs with the gatekeepers after the ceremony is over. Visit the palace and enjoy the beauty of Korean palaces following the ceremony.


Seoul(Jongno-gu)

Situated in the northeast of Hanyang (the former name of Seoul), Hyehwamun Gate was one of four small gates in the city’s fortress walls. When the gate was first built in 1396 (the 5th year of King Taejo's reign) during the establishment of the city, it was initially called Honghwamun. Unfortunately, the name happened to be the same as the east gate of Changgyeonggung Palace built in 1483 (during the 4th year of King Seongjong’s reign) so it was subsequently changed to Hyehwamun Gate in 1511 (during the sixth year of King Jungjong’s reign) to avoid confusion. The gate is also known as Dongsomun Gate (East Small Gate). Hyehwamun Gate was an important gate for people moving toward the north of the country, since the gate to the north, Sukjeongmun Gate, was often closed. Hyehwamun Gate was destroyed when a street car line was built between Hyehwa-dong and Donam-dong during the Japanese Colonial Period, but was restored in 1992 and placed on a hill next to the road. Visitors can find the gate via Sajik Tunnel, Inwangsan Mountain, Bukaksan Mountain, Changdeokgung Palace, and Sungkyunkwan University; it intersects with the road going toward Uijeongbu. Inside Hyehwa-dong is the bustling Hyehwa-dong University Street; visitors can see Bukaksan and Bukak Pavilion to the west of Hyehwamun Gate.


Gyeongsangbuk-do(Gyeongju-si)

Located in the middle of the Bomun Tourist Complex in Gyeongju, Commodore Hotel has been in service for over 20 years. Its unique interiors and exteriors, influenced by Buddhism, regularly attract film makers and photographers. The hotel is also popular because of its location in Gyeongju, the ancient city full of historical treasures as the capital of the Silla Kingdom. In addition, popular promenades or hiking trails are located around Bomun Lake, just a five minute walk from the hotel.


Jeju-do(Jeju-si) , The Eastern Part of the Jeju Island

Situated off the eastern coast of Jeju Island, Udo Island was named because it resembles a lying cow. It boasts fertile soil, abundant schools of fish, and scenic sights; local heritages (female divers, stone walls, and stone tombs) as well as natural attractions abound on the island, making it a miniature of Jeju Island. The island is also full of amenities and tourism outlets: fishing, bike trails, sand massages, submarine tours and cruises.Seobin Baeksa (a white beach designated Natural Monument No. 438) has appeared regularly in films and TV commercials thanks to its breathtaking white sand and emerald sea. The sea around the beach showcases different colors depending on the water level. This makes Seobin Baeksa one of the most popular tourist attractions in Jeju-do, along with Hallasan Mountain. Standing on Udobong Peak (132.5m), the highest spot on the island, is a lighthouse surrounded by a spacious park. The peak offers outstanding overlooks of the island at a glance.To protect the exquisite nature and promote maritime tourism, Bukjeju County designated two ports on the island (Udo Port and Haumokdong Port) and the sea surrounding it (25,863㎢) as Udo Maritime Park in January 2001. Visitors can appreciate maritime tourism at its best including a trip under the sea by submarine.* Area site: 6.18 k㎡


Gangwon-do(Sokcho-si)

Kensington Star Hotel is the world's first Theme Hotel, where 43 of its 109 guestrooms are decorated with gifts from international celebrities. The hotel has been designed in an English-style interior, rendering a gracious, charming ambience. Moreover, the hotel offers the views of Seoraksan Mountain as well as Kwon Geum Seong Mountain Ridge, which was greatly admired by former President Park Jeong-Hee. Visitors who want to feel closer to their favorite stars may try Kensington.


Seoul(Jongno-gu) , Insadong・Jongnon

Located in Tongin Market, Sonmat Gimbap first opened its store back in 1980. Gimbap has become one of the main specialties to try out in Tongin Market. This particular store is extremely well known amongst Japanese tourists and attracts over 1,000 customers every day.  


Seoul(Gangseo-gu) , The Western Part of the Seoul

The Heojun Museum first opened on March 23, 2005 in honor of academic accomplishments and charitable deeds of the renowned medical scientist, Heojun of the middle century Joseon Dynasty.The museum is composed of the Heojun Memorial Hall, a Herb and Medicine Room, a Medical Supply Room, an Experience Hall, and two floors of a Naeuiwon (government-run medicinal office during the Joseon Dynasty) and an oriental medicine clinic. In addition, there is Heojun Park and Heogabawi Rock, which are situated beside the museum. Apart from things related to Heojun, various exhibits, especially high-tech displays such as models, media and touch-screens are also available and on display.At the Experience Hall, you will come closer to understanding oriental medicine by getting a first-hand experience of what it is like to be an Oriental doctor. Furthermore, the reappearance of Joseon Dynasty’s Naeuiwon and oriental medicine clinic are exquisitely shown. There is also the resting area on the roof which is connected to the herbal medicine park, and offers a wonderful view to experience this vivid scene.