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Pierre Gagnaire à Seoul
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Internationally renowned as a Michelin three-star chef, Pierre Gagnaire opened his Seoul restaurant, Pierre Gagnaire à Seoul, on October 1, 2008. This is his fourth restaurant following those restaurants in Paris, Tokyo, and Hong Kong. In fact, he was once ranked first among the 100 top chefs in the world. It offers French cuisine featuring innovative and diverse preparation methods with an added artistic touch.        

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Toyo
Seoul(Jongno-gu) , Insadong・Jongnon

Toyo specializes in pottery for daily use such as mugs, plates, and tea cups. Crafted by Sonnae Pottery (a pottery village in Jinan, Jeonbuk), pottery in Toyo demonstrates sophisticated simplicity and elegance. Guests can also can view pottery for decorative purposes. The Sonnae Pottery was honored with the 2008 UNESCO Seal of Crafts Exellence in East Asia. 

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Dong-Incheon Samchi
Incheon(Jung-gu) , Incheon Center

Dong-Incheon Samchi Street is the alley at the side of Incheon Educational and Cultural Center for Students in front of Dongincheon Station. The history of the mackerel street dates back to about 40 years ago when the first grilled mackerel shop, House of Inha, opened in this alley. In 2002, it was designated as the grilled mackerel street and a signboard was put up at the street entrance. Currently, there are about a dozen grilled mackerel restaurants lining the street, and each restaurant has a unique signboard of its own. The mackerels are imported from New Zealand, and each restaurant offers a distinct taste resulting from different grilling methods and sauces. The restaurants also sell a variety of appetizers and side dishes at affordable prices.

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Injeongjeon Hall
Seoul(Jongno-gu) , Insadong・Jongnon

Injeongjeon Hall is the main throne hall of Changdeokgung Palace. The hall was used for conducting major state affairs, including the coronation of a new king, assembly of officials, and reception of foreign envoys. The current building was rebuilt in 1804 (4th year of King Sunjo’s reign) and shows the architectural style of the late Joseon Dynasty.

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The Korea House
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Korea House was once the private residence of Park Paeng-nyeon, a Joseon Dynasty scholar, that had been renovated with architectural features of an anicent court before opening to the public in 1981. The idyllic premises play host to a variety of cultural programs designed for experiencing various Korean traditions, ranging from food and arts to tea etiquette and wedding ceremonies. Participation in up to two to three programs at a time is possible with an advanced registration. Meanwhile, visitors may enjoy shopping at the handicraft souvenir shop or try traditional dishes at the restaurant.

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Hotel Pop Green
Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

Pop Green hotel is located in Seoul’s Apgujeong area, a rising center of shopping, tourism, and business. A hotel that combines natural beauty with modern design elements, Pop Green is an all-inclusive accommodation facility with a range of facilities such as a 24-hr business center, wedding hall, seminar room, bakery, café, and a bar serving a delicious rainbow of cocktails. All rooms have free internet access and direct international call services. Non-smoking guestrooms are available.

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Seolleung / Jeongneung (a.k.a. Seonjeongneung) [UNESCO World Heritage]
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

"The Stone Guards of the Royal Tombs" Seonjeongneung is comprised of Seolleung Royal Tomb (선릉) and Jeongneung Royal Tomb (정릉). Located in downtown Seoul, this place offers tranquil and pleasant promenades for couples and office workers. Seonjeongneung houses the burial mounds of King Seongjong (1469-1494), his wife Queen Jeonghyeon, and King Jungjong (1506-1544) of the Joseon Dynasty (1392-1910). Upon entering the grounds, you can see a red gate (the red colour denotes holiness) with a taegeuk (yin-yang) symbol. The stone paths leading to the sacrificial building are noteworthy because there are two stone paths—the elevated path is for the dead King and the lower one is for living people. In the past memorial rites were performed in the sacrificial building. Small sculptures on the eaves called Japsang were carved in the shape of animals, such as monkeys, and were believed to exorcise evil spirits. Next to the sacrificial building, there is a pavilion and a tombstone which is the tomb of the King. Sculptures of sheep and tigers surround the tomb and are guardians of the deceased king. There is also a statue of a military officer bearing a sword. In front of the tomb is an outstanding sight called 'Mangjuseok,' which is a pair of stones designed to guide the spirit of the king to his tomb. Unlike the tombs of the Kings, the queen’s tomb, Wanghureung, is simple. It doesn’t have any pavilions or sacrificial buildings, and is surrounded only by stone sculptures as guardians. Seonjeongneung has a lush forest, and benches on the promenade provide an ideal place to relax. There are numerous small hills with clusters of trees that create a border between the mystery and serenity of the royal tombs and the hustle and bustle of downtown Seoul.

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Eunhaengdong Euneungjeongi Culture Street
Daejeon(Jung-gu)

Euneungjeongi Culture Street in Eunhaeng-dong in downtown Daejeon is the fashion epicenter of Daejeon and is comparable to the famed Myeongdong shopping district in Seoul. Packed with plenty of things to see, eat, and enjoy, the street is bursting with the lively vigor of the street’s young shoppers. In addition to landmarks like the Dongbaek branch of the Galleria Department Store, the brisk economy of the area has picked up thanks to the addition of wedding shops and other business. Easily accessible via public transportation, traffic on the street is limited to create a safer environment for visitors to enjoy the thriving street culture.

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Loccitane
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Established by Olivier Baussan, Loccitane has its roots in the French Provincial style. It is a brand focusing on overall "wellbeing": the harmony of sensual pleasure and mental bliss. It is one of the first brands in Korea to use essential oils and natural ingredients in all its product lines.

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Art Sonje Center
Seoul(Jongno-gu) , Insadong・Jongnon

Art Sonje Center is an art complex which was built in 1998. It has a short history but is famous for exhibiting high-quality artwork. As an art complex, in addition to regular art exhibitions, movies, dance & music performances and plays are also shown here. On the B1 floor there is an art hall with a capacity for 250 people. Exquisite lightning and audiovisual system equipment are used for showing movies, performances and symposiums. At the art hall, many reviews on movies of the dramatic lives of artists are shown. Other events range from international concerts to project exhibitions of German filmmakers. If you want to relax, head to the traditional Korean house hall, Hanokgwan on the 1st floor. It boasts the unique architecture of modernized traditional Korean style. It is surrounded by bamboo, making it just the place for visitors to rest. It is also used as an exhibition space from time to time. Near Art Sonje Center are Gyeongbokgung Palace and Insa-dong. 

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