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The Korea House
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Korea House was once the private residence of Park Paeng-nyeon, a Joseon Dynasty scholar, that had been renovated with architectural features of an anicent court before opening to the public in 1981. The idyllic premises play host to a variety of cultural programs designed for experiencing various Korean traditions, ranging from food and arts to tea etiquette and wedding ceremonies. Participation in up to two to three programs at a time is possible with an advanced registration. Meanwhile, visitors may enjoy shopping at the handicraft souvenir shop or try traditional dishes at the restaurant.

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Teumsae Ramyeon
Seoul(Jung-gu) , Myeongdong

Opened in 1981, this diminutive restaurant has been attracting customers with its mouthwatering ramyeon noodles for more than 20 years. The restaurant’s unique ramyeon recipe includes an ultra-spicy broth with lots of red pepper seasoning, chewy noodles, egg, and bean sprouts. Even Koreans, who are used to eating spicy kimchi, sometimes shed tears while eating this fare. Besides the food, the ambience is fun, with interesting messages written by customers attached to the ceiling and the walls. The restaurant has created its own jargon that is recognized only by regular customers: ramyeon is called ppal-gye-tteok (spicy red soup with egg and rice cake), and yellow pickled radish is called pineapple, to name a few of the coined terms. The menu board lists the price of ramyeon as W30,000 confusing first-time visitors. But don’t panic: an extra zero (0) was just added for fun! TIP: (1) Take some souvenir pictures using the walls and the ceiling as a background (2) Try putting some cold rice in your ramyeon for an interesting, less spicy taste.

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Museum Kimchikan
Seoul(Jongno-gu) , Insadong・Jongnon

Since its foundation in 1986, the museum has displayed historical relics related to kimchi, different types of kimchi, mock-ups of the kimchi-making process, and information about the efficacy derived from the kimchi fermentation process. The museum now has changed its name to Kimchikan and has relocated to Insa-dong, a center of hallyu. Kimchikan aims to provide visitors with fun hands-on activities and a variety of information on kimchi. Visitors will learn about the origin and history of kimchi through historical books, paintings, and writings. Various types of kimchi containers, along with traditional kitchen utensils that were used to prepare it, will also be introduced. Various models show specific types of kimchi that were developed in regions all over Korea.

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Moldir Korea (몰더코리아)
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Moldir Korea is a fashion store located in the neighborhood of Cheongdam-dong in Gangnam. The store opened in January 2014, joining the growing ranks of luxury stores on Apgujeong Rodeo Street. The brand offers an array of leather goods such as bags, wallets, mobile phone cases and passport accessories. The name ‘Moldir’ comes from the first syllables of ‘molder’ and ‘director’. The name represents the brand’s philosophy of designing and making products that are uniquely ‘Moldir’. The brand targets is products at consumers of luxury goods ranging in age from the mid-20s to late-30s. Kim Jae-joong of the K-pop group JYJ is actively involved in the brand as the Art Director. This involvement has undoubtedly given the brand a popularity boost. Moldir has also been getting a lot of media exposure and endorsements from several celebrities who use the brand.

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Conrad Seoul
Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

The five-star Conrad Seoul, selected as one of the ‘Best New Hotels’ by Conde Nast Traveler, a world-renowned travel magazine, offers the top-class service and for the best customer experience. Strategically located in a core business district of Yeouido, Conrad Seoul is one of the four pillar buildings of the IFC (International Finance Center) Seoul. The building is directly accessible underground from Yeouido Subway Station. Conrad Seoul has 434 guest rooms with an open, refreshing atmosphere, picturesque views, and are equipped with Apple digital devices. The hotel also houses a Grand Ballroom, restaurants which offer diverse gourmet cuisines and a top-notch wellness center.

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Sheraton Seoul D Cube City Hotel
Seoul(Guro-gu) , Yeouido・Yeongdeungpo・Mapo

Sheraton Seoul D Cube City Hotel is the third Sheraton Hotel to be opened in Korea. The new Sheraton Hotel (operated by Starwood Hotels and Resorts Worldwide Inc.) is a top-tier accommodation in southwestern Seoul offering high-quality services and a prime location. This five-star hotel has 269 guestrooms, 12 meeting rooms, a Grand Ballroom, restaurants, a bar, a café, a fitness center, and a swimming pool. The hotel is located at the top of the D Cube building and is directly linked to the D Cube Department Store, D Cube Art Center and D Cube Park, enabling a new lifestyle of shopping and culture and leisure activities all under one roof.Sheraton Seoul D Cube City Hotel has a variety of innovative features, but the most unique trait is that the lobby, restaurant, and bar are located on the very top of the building on the 41st floor! The 269 guestrooms are also located in the upper levels of the D Cube structure, allowing for a bird’s-eye view of the city.To reach the hotel (located in D Cube City), take the subway and get off at Sindorim Station (Exit 1). Those taking Airport Limousine Bus No. 6180 will be dropped off directly in front of the hotel entrance.

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AK PLAZA - Guro Branch
Seoul(Guro-gu) , Yeouido・Yeongdeungpo・Mapo

AK PLAZA is a department store owned by Aekyung Industrial Co. Ltd.AK Plaza Guro is fast becoming a major landmark in the southwestern business district of Seoul. World-famous brands such as Burberry, Coach, and Etro are located on the 1st floor along with a large plaza for various events. The 2nd floor of the department store is conveniently connected to Guro Station (Seoul Subway Line 1). A variety of facilities and amenities (food court, CGV Movie Theater, customer service room, stroller rental services, playroom, appliance repair center, etc.) are spread throughout the center.

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The shop at KOREA HOUSE
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The shop at KOREA HOUSE strives to promote traditional crafts and culture through their products. This store plays an important role in the production of traditional crafts globally.The shop's wares are created using traditional patterns, designs, and sculptural aesthetics in accordance with traditional craftsmanship. Visitors can also learn more about Korean crafts culture at the shop.

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Seoul National Science Museum
Seoul(Jongno-gu) , Insadong・Jongnon

The Seoul National Science Museum first opened its doors to the public in 1945. It was destroyed during the Korean War (1950-1953) and was later rebuilt at its current location in 1972. The museum features a range of exhibition halls and hands-on programs offering visitors an opportunity to experience the principles of science. In addition, the programs focus on nurturing the creativity of children and helping children better understand science.

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Jaman Mural Village
Jeollabuk-do(Jeonju-si)

Jaman Mural Village is located in the ridge between Omokdae and Imokdae along the foot of Seungamsan Mountain’s Jungbawi Rock. Jeonju Hanok Village is also visible from the wide street. Although it is a fairly steep walk up to Jaman Village, visitors will be able to enjoy colorful murals painted on the buildings and walls along the way.    

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