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Seolleung / Jeongneung (a.k.a. Seonjeongneung) [UNESCO World Heritage]
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

"The Stone Guards of the Royal Tombs" Seonjeongneung is comprised of Seolleung Royal Tomb (선릉) and Jeongneung Royal Tomb (정릉). Located in downtown Seoul, this place offers tranquil and pleasant promenades for couples and office workers. Seonjeongneung houses the burial mounds of King Seongjong (1469-1494), his wife Queen Jeonghyeon, and King Jungjong (1506-1544) of the Joseon Dynasty (1392-1910). Upon entering the grounds, you can see a red gate (the red colour denotes holiness) with a taegeuk (yin-yang) symbol. The stone paths leading to the sacrificial building are noteworthy because there are two stone paths—the elevated path is for the dead King and the lower one is for living people. In the past memorial rites were performed in the sacrificial building. Small sculptures on the eaves called Japsang were carved in the shape of animals, such as monkeys, and were believed to exorcise evil spirits. Next to the sacrificial building, there is a pavilion and a tombstone which is the tomb of the King. Sculptures of sheep and tigers surround the tomb and are guardians of the deceased king. There is also a statue of a military officer bearing a sword. In front of the tomb is an outstanding sight called 'Mangjuseok,' which is a pair of stones designed to guide the spirit of the king to his tomb. Unlike the tombs of the Kings, the queen’s tomb, Wanghureung, is simple. It doesn’t have any pavilions or sacrificial buildings, and is surrounded only by stone sculptures as guardians. Seonjeongneung has a lush forest, and benches on the promenade provide an ideal place to relax. There are numerous small hills with clusters of trees that create a border between the mystery and serenity of the royal tombs and the hustle and bustle of downtown Seoul.

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Teumsae Ramyeon
Seoul(Jung-gu) , Myeongdong

Opened in 1981, this diminutive restaurant has been attracting customers with its mouthwatering ramyeon noodles for more than 20 years. The restaurant’s unique ramyeon recipe includes an ultra-spicy broth with lots of red pepper seasoning, chewy noodles, egg, and bean sprouts. Even Koreans, who are used to eating spicy kimchi, sometimes shed tears while eating this fare. Besides the food, the ambience is fun, with interesting messages written by customers attached to the ceiling and the walls. The restaurant has created its own jargon that is recognized only by regular customers: ramyeon is called ppal-gye-tteok (spicy red soup with egg and rice cake), and yellow pickled radish is called pineapple, to name a few of the coined terms. The menu board lists the price of ramyeon as W30,000 confusing first-time visitors. But don’t panic: an extra zero (0) was just added for fun! TIP: (1) Take some souvenir pictures using the walls and the ceiling as a background (2) Try putting some cold rice in your ramyeon for an interesting, less spicy taste.

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The Korea House
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Korea House was once the private residence of Park Paeng-nyeon, a Joseon Dynasty scholar, that had been renovated with architectural features of an anicent court before opening to the public in 1981. The idyllic premises play host to a variety of cultural programs designed for experiencing various Korean traditions, ranging from food and arts to tea etiquette and wedding ceremonies. Participation in up to two to three programs at a time is possible with an advanced registration. Meanwhile, visitors may enjoy shopping at the handicraft souvenir shop or try traditional dishes at the restaurant.

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Osegyehyang
Seoul(Jongno-gu) , Insadong・Jongnon

Osegyehyang is a vegetarian restaurant location in Insadong, a street known for its traditional culture and crafts. It serves various dishes that cater to the needs of vegetarian customers.

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Seocho Sariwon
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Meat at Seocho Sariwon is dipped in a special sauce that is made from 12 different kinds of fruits and vegetables, tickling your palate with an utterly new and refreshing taste sensation. The restaurant uses high-tech roasters and offers a solid selection of red and white wines at affordable prices. *Best Korean Restaurant as designated by the Seoul Metropolitan Government.    

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Moldir Korea (몰더코리아)
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Moldir Korea is a fashion store located in the neighborhood of Cheongdam-dong in Gangnam. The store opened in January 2014, joining the growing ranks of luxury stores on Apgujeong Rodeo Street. The brand offers an array of leather goods such as bags, wallets, mobile phone cases and passport accessories. The name ‘Moldir’ comes from the first syllables of ‘molder’ and ‘director’. The name represents the brand’s philosophy of designing and making products that are uniquely ‘Moldir’. The brand targets is products at consumers of luxury goods ranging in age from the mid-20s to late-30s. Kim Jae-joong of the K-pop group JYJ is actively involved in the brand as the Art Director. This involvement has undoubtedly given the brand a popularity boost. Moldir has also been getting a lot of media exposure and endorsements from several celebrities who use the brand.

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Pierre Gagnaire à Seoul
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Internationally renowned as a Michelin three-star chef, Pierre Gagnaire opened his Seoul restaurant, Pierre Gagnaire à Seoul, on October 1, 2008. This is his fourth restaurant following those restaurants in Paris, Tokyo, and Hong Kong. In fact, he was once ranked first among the 100 top chefs in the world. It offers French cuisine featuring innovative and diverse preparation methods with an added artistic touch.        

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Injeongjeon Hall
Seoul(Jongno-gu) , Insadong・Jongnon

Injeongjeon Hall is the main throne hall of Changdeokgung Palace. The hall was used for conducting major state affairs, including the coronation of a new king, assembly of officials, and reception of foreign envoys. The current building was rebuilt in 1804 (4th year of King Sunjo’s reign) and shows the architectural style of the late Joseon Dynasty.

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Sheraton Seoul D Cube City Hotel
Seoul(Guro-gu) , Yeouido・Yeongdeungpo・Mapo

Sheraton Seoul D Cube City Hotel is the third Sheraton Hotel to be opened in Korea. The new Sheraton Hotel (operated by Starwood Hotels and Resorts Worldwide Inc.) is a top-tier accommodation in southwestern Seoul offering high-quality services and a prime location. This five-star hotel has 269 guestrooms, 12 meeting rooms, a Grand Ballroom, restaurants, a bar, a café, a fitness center, and a swimming pool. The hotel is located at the top of the D Cube building and is directly linked to the D Cube Department Store, D Cube Art Center and D Cube Park, enabling a new lifestyle of shopping and culture and leisure activities all under one roof.Sheraton Seoul D Cube City Hotel has a variety of innovative features, but the most unique trait is that the lobby, restaurant, and bar are located on the very top of the building on the 41st floor! The 269 guestrooms are also located in the upper levels of the D Cube structure, allowing for a bird’s-eye view of the city.To reach the hotel (located in D Cube City), take the subway and get off at Sindorim Station (Exit 1). Those taking Airport Limousine Bus No. 6180 will be dropped off directly in front of the hotel entrance.

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AK PLAZA - Guro Branch
Seoul(Guro-gu) , Yeouido・Yeongdeungpo・Mapo

AK PLAZA is a department store owned by Aekyung Industrial Co. Ltd.AK Plaza Guro is fast becoming a major landmark in the southwestern business district of Seoul. World-famous brands such as Burberry, Coach, and Etro are located on the 1st floor along with a large plaza for various events. The 2nd floor of the department store is conveniently connected to Guro Station (Seoul Subway Line 1). A variety of facilities and amenities (food court, CGV Movie Theater, customer service room, stroller rental services, playroom, appliance repair center, etc.) are spread throughout the center.

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