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Seoul(Jongno-gu) , Insadong・Jongnon

O'ngo Food Communications was established in 2008 with the aim of providing a bridge linking Korean culture to the world through food. The name of the company literally means “Taking a lesson from the past.” It began its business as a consulting firm and now offers cooking classes and culinary tours for international tourists. The company's motto is "Cultural exchange through food."

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National Souvenir Center

Seoul(Jongno-gu) , Insadong・Jongnon

The National Souvenir Center is a duty free shopping complex that sells Korean souvenirs, including crafts, pottery, lacquerware inlaid with mother-of-pearl, traditional food items, and Korean celebrity memorabilia. Visitors can expect to find items that are made by renowned local artists as well as of cultural and historical significance.

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Jilsiru ※closed

Seoul(Jongno-gu) , Insadong・Jongnon

Jilsiru is a modern cafe serving a panoply of traditional snacks. Customers may enjoy the wide variety of tteok (rice cake), hangwa (Korean traditional sweets & cookies), and traditional organic beverages at this cafe with a sophisicated interior.

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Nwijo

Seoul(Jongno-gu) , Insadong・Jongnon

Nwijo (뉘조) is a Korean restaurant specializing in wild vegetable cuisine. The name ‘Nwijo’ means ‘the god of the silkworm,’ and likens wild vegetables to silkworms in that both can be eaten in their entirety. The restaurant serves original full-course Korean meals that are prepared using hundreds of kinds of wild vegetables, including special seasonal vegetables. A typical full-course meal starts with delicious pumpkin porridge, followed by seasoned wild vegetables, root vegetable ssam (condiments wrapped in vegetable leaves), slices of boiled meat, and steamed lotus leaf-wrapped rice served with jjigae (Korean stew) and various side dishes. This kind of traditional feast is pleasing to both the eye and the palate and is topped off with sikhye (traditional sweet rice drink). Lunch specials are also available.

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Wolmi Theme Park

Incheon(Jung-gu) , Incheon Center

Wolmi Theme Park is a popular amusement park complex located on Wolmido Island. It was formerly known as My Land, which first opened in September, 1992. It was remodeled and reopened as a 13,223㎡ theme park in August 2009 under the new name of Wolmi Theme Park. The park has various rides, such as the 70-meter-high Hyper Shoot Drop, Tagada Disco, a two-story Viking Ship, a 115-meter-high Ferris Wheel, and other trilling attractions. The theme park became famous for being one of the filming locations for variety shows like "We Got Married," "Two Days and One Night," "Running Man," and more. Also, it houses a large indoor children’s playground that includes water activity facilities such as mini flume ride, water boats, and water ball playing, as well as a 4D room. All these features make the complex perfect for all visitors of ages.

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Shinsegae Simon Yeoju Premium Outlets

Gyeonggi-do(Yeoju-si) , Yeoju

Experience a high-end shopping adventure at Shinsegae Simon Yeoju Premium Outlets - Korea's premier luxury designer outlet. As a groundbreaking collaboration between Korean powerhouse Shinsegae and Simon Property Group, the unrivaled leader in the US outlet market, this unique destination is the first of its kind in Korea. Nestled amidst the beauty of a pristine outdoor landscape, our outlet mall presents a fusion of the sublime and the extraordinary. The sleek and stylish shopping setting is thoughtfully divided into two distinct buildings, A and B, offering shoppers an immersive experience in luxury. Take a leisurely stroll between purchases and bask in the serene surroundings, making your shopping experience as rejuvenating as it is exhilarating. Feast your eyes on a dazzling array of over 140 high-end luxury brands, presenting year-round discounts ranging from 25% to an astounding 65%. From the sophisticated allure of Burberry, Bally, and Bottega Veneta, to the timeless charm of Coach, Dolce & Gabbana, and Gucci - our outlet center is a paradise for fashion enthusiasts. Extend your shopping escapade beyond apparel and accessories. Dive into an exquisite selection of lifestyle and beauty brands such as the vibrant Le Creuset, the regal Royal Copenhagen, and internationally acclaimed beauty brands including Clinique, MAC, and Estée Lauder. These brands await you, at prices that outshine even those at duty-free shops. Savor a culinary adventure within the mall itself. Four restaurants are poised to satiate your cravings, offering a range of dining experiences. Whether you opt for a quick bite at our expansive 500-seat food court, relish the exotic flavors at our Japanese restaurant, or enjoy a hearty meal at our family restaurant, we ensure your shopping journey is complemented with world-class cuisine. "Indulge in luxury, live the lifestyle" at Shinsegae Simon Yeoju Premium Outlets - your one-stop destination for unparalleled shopping experience in Korea. Experience the art of shopping like never before, and let every step lead you to another marvel in our exquisite world of fashion and style.

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Gyeongbokgung Palace (Taegukgi-gil)

Seoul(Jongno-gu) , Insadong・Jongnon

Built in 1395, Gyeongbokgung Palace is also commonly referred to as the Northern Palace because its location is furthest north when compared to the neighboring palaces of Changdeokgung (Eastern Palace) and Gyeongheegung (Western Palace) Palace. Gyeongbokgung Palace is arguably the most beautiful, and remains the largest of all five palaces.The premises were once destroyed by fire during the Imjinwaeran War (Japanese Invasion, 1592-1598). However, all of the palace buildings were later restored under the leadership of Heungseondaewongun during the reign of King Gojong (1852-1919).Remarkably, the most representative edifices of the Joseon Dynasty, Gyeonghoe-ru Pavilion and Hyangwonjeong Pond, have remained relatively intact. Woldae and the sculptures of Geunjeongjeon (The Royal Audience Chamber) represent past sculptures of contemporary art.The National Palace Museum of Korea is located south of Heungnyemun Gate, and the National Folk Museum is located on the eastern side within Hyangwonjeong.A new street called taegeukgi-gil (literally "Korean flag street") has been developed on one of Hyoja-dong's streets, where a total of 240 flags were be flown along the street near Gyeongbokgung Palace. A similar street can be found in front of Cheongwadae (the Blue House, or presidential residence). The street was created in 2015 to mark the nation’s 70th anniversary of victory over Japan, which liberated Korea from Japanese occupation. The display of the taegeukgi was put up on March 1 in remembrance of the March 1st Movement, also known as the Sam-il Movement, one of the earliest public displays of Korean resistance during the Japanese occupation of Korea. The flags will be taken down at the end of the year.* Tickets for Gyeongbokgung Palace are also valid at the National Palace Museum and the National Folk Museum.

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Namsangol Hanok Village

Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

If you get off from Exit 3 or 4 of Chungmuro Subway Station, you are right in front of Namsangol Hanok Village. You may find it interesting that this traditional Korean village is standing between the modern skyscrapers. This village has five restored traditional Korean houses and a pavilion, a pond and a time capsule, also making it a perfect spot to take a leisure walk. When you enter from the front gate, you will see the vast valley and the Chunugak Pavillion to the left of the pond. Beside the pond, there is a big space where performances are usually held. On the other side, you will see five traditional houses. These houses were remodeled after the traditional houses of Joseon Dynasty and belong to those of various social classes, ranking from peasants to the king. The furniture in the house is situated to help guests understand the daily lives of the past, and the clean, traditional houses, as well as their antique items provide a great photo op. If you would like to check out some souvenirs, stop by the traditional craftwork exhibit where you can buy small dishes and other items. You can also have some traditional tea and refreshments. On the grounds, there are traditional games that you may try such as 'neolttwigi' (sea-saw jumping), 'tuho'(arrow throwing) and 'yunnori' (traditional game of throwing wooden yut sticks). Don't forget to catch the traditional marriage ceremony that takes place. During the weekends, traditional marriages are shown at Bak Yeong Hyo's Residence. The traditional marriage ceremony is an interesting event for both Koreans and foreigners and many gather to watch. During the winter season (November to February), there are not as many wedding ceremonies as compared to that during spring and fall. Weddings are typically held around noon or 1 p.m. and visitors can take pictures with the husband and wife wearing traditional wedding costumes. There is also a time capsule commemorating Seoul’s 600 Year Anniversary that was buried in 1994 and is scheduled to be reopened four hundred years later in 2394.

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Lotte Department Store - Main Branch

Seoul(Jung-gu) , Myeongdong

Since the main branch’s grand opening in 1979, there are now a total of eight Lotte Department Stores in Seoul alone, with stores in Jamsil, Yeongdeungpo, Cheongnyangni, Gwanak, Gangnam, Nowon and Mia, totaling 24 department stores nationwide. The Lotte Department Store Main Branch is located in Myeong-dong’s fashion district. Myeong-dong offers the largest shopping area in Korea, with 2 million shoppers visiting on a daily basis. Hence, Myeong-dong plays as an essential role in international tourism. The Lotte Department Store is conveniently located near major forms of transportation and is the leading department store in Korea.

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Banpo Bridge Rainbow Fountain

Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Banpo Bridge Rainbow Fountain is the world’s longest bridge fountain. The fountain is programmed to play different shows during the day and night. During the day, the fountain shows a hundred different configurations meant to evoke waving willow branches and willow leaves. When the sun goes down, 200 lights illuminate the fountain as it sends up dancing, rainbow-colored jets of water in the air in synchronization with music.Banpo Bridge Rainbow Fountain operates from April to October every day, four to six times a day for 20-minutes. At the park, there is an outdoor stage, ecological observing site, and picnic areas.

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