Seoul(Jongno-gu) , Dongdaemun

Heunginjimun, designated Treasure No. 1, was built to protect Hanseongbu, which historically housed important government facilities. Heunginjimun was the large gate on the east side of the outer wall of Seoul Fortress. Likewise, the name of Dongdaemun comes from the fact that ‘Dong’ means east and ‘Dae’ means large.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Unleash your shopping desires at Shinsegae Department Store, a shopping paradise that houses over a thousand brands. This 10-story landmark (B1 - 9F) not only offers a vast array of products but is also a hub for transportation and entertainment with direct connections to the Express Bus Terminal, JW Marriot Hotel, a cinema, and an expansive underground shopping mall. Plus, with immediate access to the Express Bus Terminal Subway Station (Subway Line No. 3 and 7), your journey to Shinsegae is always a breeze. Get ready to immerse yourself in a world of beauty on the first floor, where the most sought-after cosmetic brands showcase their finest products. And that's just the beginning. The first and second floors unfold a trove of luxury, housing an impressive selection of designer brands, jewelry stores, and accessory boutiques, guaranteed to cater to every fashion aficionado's taste. But the Shinsegae experience is not just about shopping - it's about embracing a lifestyle of comfort and convenience. Take a break from your retail therapy to enjoy our state-of-the-art facilities. Whether it's catching a movie at the theater, relaxing at the upscale JW Marriot Hotel, or exploring more shopping options at the underground mall, Shinsegae Department Store ensures your experience is as indulgent as it is enjoyable. Come and make the most of your time at Shinsegae Department Store - an intersection of shopping, entertainment, and comfort, all under one roof. Dive into a shopping spree like no other, where every step leads to a new discovery, and every visit is more than just a shopping trip - it's an unforgettable experience.  


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Some Sevit (also known as Sebitseom), is a floating Island located near the southernmost part of Banpo Bridge, the nation’s first-ever artificial island that floats on the surface of Hangang River. The Island is comprised of three flower-themed islet - solvit, chavit and gavit, each with different functions. The first islet, 'some gavit' takes the form of a flower in full bloom. It is a multi-functional cultural facility which can be used as a venue for performances, international conferences, exhibitions and so forth. The second islet, 'some chavit' looks like a flower bud. A range of cultural experience and event zones including Beat Square, Youth Woods and 3D restaurants will be located here. The third islet, 'some solvit' takes the form of a seed. The islet has water sports facilities and outdoor garden from which you may enjoy the picturesque scenery of Hangang River. Around the floating Island are LED lights that feature a fantastic night view under the theme of ‘gleaming light in the mist.' The floating Island, a prospective venue for a range of artistic performances and exhibitions, is a landmark attraction at Hangang River, along with Jamsu Bridge Pedestrian Square and Banpo Rainbow Fountain.


Seoul(Seocho-gu)

The Gold Spa's waters are known to be particularly effective for skin care and are said to rejuvenate the skin. The spa also provides a variety of other services including the unique Golden Pyramid Experience Room, fitness center, sports massage center, sun tanning facilities, and more.


Seoul(Jongno-gu) , Insadong・Jongnon

One of the amazing things about Seoul is that some of the most interesting historical sites are right in the middle of the business districts. Located near the Jongno Police Station and the Japanese Cultural Center, Unhyeongung Royal Residence is one such site. Unhyeongung Royal Residence was the home of young Gojong, who later became Emperor during the Joseon Dynasty. Under order of Queen Mother Jo, Unhyeongung was renovated into a grand, palace-like house with four gates. Gojong’s father, Yi Haeung, or better known as Heungseon Daewongun, continued to live at Unhyeongung for most of his life. Damaged during the Japanese colonial period and the Korean War, the Unhyeongung Royal Residence seen today is a much smaller version of the majestic structure that it used to be. Entering through the front gate, the first noticeable sight is a small row of rooms to the right. This area, called Sujiksa, housed the servants and guards. To the front, left-hand side of Sujiksa is a structure called Norakdang. Many important events, such as birthday parties and ceremonies, as well as the wedding ceremony for Gojong and Myeongseong, were held here. To this day, traditional wedding ceremonies continue to be held at Norakdang. Norakdang also served as one of the two women’s quarters. The most notable structure inside Norakdang is the kitchen, which was used for food preparation when hosting important events. Right outside Norakdang, there are several rock structures along the path to Irodang. The rock structures are said to resemble various animals. To the left of Norakdang lies Irodang, the main building of Unhyeongung. This was where the wife of Heungseon Daewongun resided. Irodang's most prominent feature is its tall steps and square shape. It was built this way in order to help protect the women inside from intruders. Outside Irodang lays an old well on one side of the wide, open yard. To the right of Norakdang lies Noandang. Noandang served as the men’s quarters and was where Heungseon Daewongun received his guests. The word noan means "old man" and carries with it the connotation of comfort and ease. Thus, it served as the leisure quarters for the men. However, Noandang was not just a place of rest and entertainment. As the father of a young Emperor, Heungseon Daewongun carried out all his business from Noandang. Upon exiting Noandang, there lies an Exhibition Hall to the far right. The Exhibition Hall houses a small collection of interesting artifacts and information. Items such as a scale model of Unhyeongung, writing tools, traditional wedding garments, and more, can be seen here. Next to the Exhibition Hall, there is also a small coffee shop and tea room where visitors can enjoy a nice beverage while taking in the sights of Unhyeongung. 


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

"The Stone Guards of the Royal Tombs" Seonjeongneung is comprised of Seolleung Royal Tomb (선릉) and Jeongneung Royal Tomb (정릉). Located in downtown Seoul, this place offers tranquil and pleasant promenades for couples and office workers. Seonjeongneung houses the burial mounds of King Seongjong (1469-1494), his wife Queen Jeonghyeon, and King Jungjong (1506-1544) of the Joseon Dynasty (1392-1910). Upon entering the grounds, you can see a red gate (the red colour denotes holiness) with a taegeuk (yin-yang) symbol. The stone paths leading to the sacrificial building are noteworthy because there are two stone paths—the elevated path is for the dead King and the lower one is for living people. In the past memorial rites were performed in the sacrificial building. Small sculptures on the eaves called Japsang were carved in the shape of animals, such as monkeys, and were believed to exorcise evil spirits. Next to the sacrificial building, there is a pavilion and a tombstone which is the tomb of the King. Sculptures of sheep and tigers surround the tomb and are guardians of the deceased king. There is also a statue of a military officer bearing a sword. In front of the tomb is an outstanding sight called 'Mangjuseok,' which is a pair of stones designed to guide the spirit of the king to his tomb. Unlike the tombs of the Kings, the queen’s tomb, Wanghureung, is simple. It doesn’t have any pavilions or sacrificial buildings, and is surrounded only by stone sculptures as guardians. Seonjeongneung has a lush forest, and benches on the promenade provide an ideal place to relax. There are numerous small hills with clusters of trees that create a border between the mystery and serenity of the royal tombs and the hustle and bustle of downtown Seoul.


Seoul(Jongno-gu)

Seoul Museum of History captures the traditional culture of Seoul. Vestiges from the prehistoric era to modern Seoul are on display. The museum was renovated with modern updates in May 2002, 17 years after opening. The main exhibit halls are on the 3rd floor. Many of the Joseon Dynasty relics were donated during the Relic Donation Campaign. Also, the landscape of Seoul is recreated when it was the capital of the Joseon Dynasty. Another exhibit showcases the daily life of the Seoulites, while another presents items through an online cyber museum. The 1st floor has many convenient facilities such as a coat check and the Kids Corner playroom. The Special Exhibition Hall, the Exhibition Hall for Donated Relics, and Museum Shop where cultural products are produced and sold, are also on the 1st floor. If you enjoy dainty foods and tea, visit the Gyeonghuigung Café. It is a cozy spot which stays open after museum hours.


Seoul(Jung-gu) , Dongdaemun

Hello apM is a centrally located shopping in Dongdaemun market that appeals to young people because of it's fresh styles and low prices. It is crowded year-round with young people from all over the world. Bargaining has faded out over recent years with prices more often indicated, however some sellers still do it.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Seonyudo Park in Yangwha-dong is one of Seoul's most famous parks. Connected to the mainland by a beautiful, arching bridge, the island was once an area of industry. The Hangang River History Museum exhibits geological features, ecosystem and cultural heritages of this surrounding region. An aquatic Botanical Garden provides much information on the growth and purification process of aquatic creatures. In particular, the time garden is very popular among visitors for its unique structure of every small garden that has various seasonal flowers and plants. Seonyugyo (Seonyudo bridge), which links Hangang river’s Seonyudo Park & Yangwha Area with Seonyudo is made of environmentally-friendly wood. The arch-shaped bridge, also known as a Rainbow Bridge, gives out an exotic light every evening. The bridge is one of the beautiful night views of Seoul.


Seoul(Jongno-gu) , Daehangno・Seongbukdong

Ihwa Mural Village is located in Ihwa-dong, Jongno-gu, Seoul-si. The local Public Art Committee carried out the Naksan Project in 2006 to improve the local environment of Ihwa Village. Approximately 60 artists painted walls and installed artworks for the project. Visitors to the village can enjoy looking for and viewing the beautiful murals and sculptures in the village.