Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Dongwha Duty Free Shop’s Purchasing Team only select the world’s best brands for sale. You can shop for the latest popular brands in perfume, cosmetics, accessories, leather goods, and more. Apart from Korean brands and popular imported brands, you can also shop for specialty Korean products and folk crafts from all around the world.


Seoul(Jongno-gu) , Daehangno・Seongbukdong

Daehangno Street, known as the street for young people, is the former location of Seoul National University. In the 1980s, many theater groups started moving to Daehangno, and it soon developed into a cultural center. In a short period of time, movie theaters, live-cafes, regular cafes and pubs sprung up, and it grew into an entertainment district. Its popularity is still maintained by famous small theaters such as Parangsae (Blue Bird) Theater and Hakjeong Theater, and some 30 additional theaters have concentrated here to contribute in keeping Daehangno as the root of performance art in Korea. The center of Daehangno, Marronnier Park, has frequent live acts and dance performances by young people. This is why Daehangno is called the “Play Mecca” and “Young Street” as well. Another reason Daehangno became so popular with young people is the various interesting sights and food to be found here. Many restaurants, fast food joints, cafes, and bars are concentrated here, making it convenient for people to find something to do after plays and live-performances. Its unique atmosphere and space continues to be loved by many young people.


Seoul(Jung-gu) , Dongdaemun

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry. Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.    


Seoul(Yongsan-gu) , Itaewon・Yongsan

Itaewon was the first special tourist zone designated in 1997 among the 5 special tourist zones in Seoul. It is a multicultural place where over 20,000 foreigners live and is widely recognized by international visitors. The name Itaewon started to spread worldwide in the 1980s, when Korea hosted the 1986 Seoul Asian Games and the 1988 Seoul Olympic Games, as well as international conferences. Since then, Itaewon has been a popular travel destination. Clothes and accessories with unique designs, and leather products are famous in particular. This is a go-to street for both shopping and entertainment. The street is crowded with shopping malls selling clothes and bags, as well as accommodations including hotels, restaurants, entertainment facilities and travel agencies. With about 2,200 shops and stores lining every street, visitors can experience a multicultural atmosphere. Also famous is Antique Furniture Street where more than 100 shops stretch from Hamilton Hotel to Hangangjin Station. At night, Itaewon is brilliantly illuminated by nightlife for those from abroad and home-alike. Travelers can taste cuisines and cultures from around the globe on the World Food Street where there are 40 restaurants owned by foreigners. Since the late 1990s, an increase in the number of tourists from Southeast Asia and the Middle East has transformed the streets from being US Army-oriented into streets of cultural diversity. In October, the “Itaewon Global Village Festival” takes place with a range of performances and events. Most of the staff at the stores can speak English, Japanese or Chinese. * Current State of Itaewon Special Tourist Zone 1) Districts Covered: The 1.4 km-long street stretching from Itaewon-ro to Hannam 2 (i)-dong office. 2) Area: 383,292㎡ * Tourist Attractions 40 restaurants run by foreigners, Hamilton Hotel, Art Museum, nightclubs, Antique Furniture Street, etc.


Seoul(Jung-gu) , Myeongdong

Opened in March 2009, the Nature Republic is a cosmetic brand that focuses on promoting a healthy lifestyle to modern customers through it's natural costmetics. It offers diverse products ranging from skin care to body and hair care. All products contain natural ingredients. The global star and singer, Rain is the official model of the Nature Republic. *Branches: Myeong-dong World Branch and Myeong-dong No.1 Branch


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Olive Young is a drug store dealing with various items from health supplements to drugs, cosmetics and cosmetic accessories. It also offers health products, foods, and sundry goods.  


Seoul(Jung-gu) , Myeongdong

Gogung (Myeong-dong Branch) opened in July, 1999, preserves the genuine taste of its main branch in Jeonju, as well as providing a suitable taste and ambience for foreign visitors since it is located in Myeong-dong, one of the most famous tourist attractions in the country. The restaurant in Myeong-dong strives to offer its customers with the authentic taste of Jeonju Bibimbap in the center of Seoul.


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The National Palace Museum of Korea opened in 1992 displaying relics from the Joseon Dynasty [1392~1910]. Over 20,000 royal relics from Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace and Jongmyo Shrine are on display. 1. Royal Symbols and Records The Joseon Dynasty attained Confucian ideals, and therefore, the king and his queen were worshipped as parents of all citizens. To elevate their authority, the Joseon royal households crafted various royal symbols. 2. Ancestral Rites The royal ancestral rite was held at a royal shrine encompassing the ancestral tablets of the late kings and queens of the Joseon Dynasty. This was not merely a royal ancestral worshipping ceremony, but also a festival with music and dance, in the hope for the nation's eternal prosperity. 3. Palace Architecture The palace was the living quarters of the king and his family as well as the center of administration where the king ruled the nation. The center of the palace in the Joseon Dynasty, according to traditional Oriental architectural planning, was featured at Jeongjeon. The main hall was the center of state events and political discussions, and the Pyeonjeon, the government office. 4. Joseon SciencesThe Joseon Dynasty strove to establish the legitimacy of its foundation to enrich the nation's economy. To attain these ideals, the dynasty unprecedentedly promoted such areas as the sciences and medicine while developing various weapons for national defence. 5. Royal LifeThe king and queen were symbolic figures of the Joseon Dynasty, but they were also ordinary people who lived private lives within the palace. The palace was divided into various sections of living space such as the king's office, the queen's quarters, and the prince's study room. Each section contained appropriate pieces of furniture, which were made of the finest quality materials according to well-established criteria for the royal family.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Seoul Nambu Terminal operates 70 bus lines covering 7 different provinces: Gyeonggi-do, Chungcheongnam-do, Chungcheongbuk-do, Gyeongsangnam-do, Gyeongsangbuk-do, Jeollanam-do and Jeollabuk-do. The bus lines are run by 22 different companies. Buses run 664 times a day.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Central City Terminal is a major transportation hub with service to more than 60 provincial cities nationwide. The Terminal, conveniently accessible by Seoul Subway Lines 3, 7 and 9, is the center of operations for 60 intra-city bus lines, Incheon International Airport limousines, and numerous express buses. In addition to its transportation services, Central City Terminal is packed with convenient facilities such as a bank, hospital, post office, and a large parking lot. Visitors will even find major landmarks such as Sinsegae Department Store, Marriott Hotel, Central Park, and Millennium Hall. Many young people visit Central City (Central City Terminal) purely for entertainment purposes. Popular points of interest include the Marquis Plaza luxury shopping mall, Synnara music store, Yongpoong Bookstore, Central 6 multiplex theater, and the arcade (known for its high-tech simulation games). Visitors can also enjoy a wide range of cuisine from all over the world at Central City’s restaurants and World Food Court, a large café with a unique interior design.