Seoul(Jongno-gu) , Insadong・Jongnon

Hotel Jongno Biz is located adjacent to Insa-dong and close to Dongdaemun Market, a shopping mecca in Seoul. Every room has a large wall-mounted flat screen TV, a desktop computer, and free Internet service. Daily laundry service and breakfast (toast, coffee, beverage, tea, cereal, and soup) are provided free of charge.


Seoul(Jongno-gu) , Insadong・Jongnon

The Hanbok Museum is located across the street from Gyeongbokgung Palace main entrance ticketing booth. For this reason, it makes sense for anyone who has just completed looking around the palace to drop by this place as well to get a look at the traditional Korean clothes, if time permits. The museum only opens on the first and the third Saturday of every month, so make sure you plan your trip accordingly. The Hankbok Museum is not just a museum highlighting traditional Korean clothing, but rather it boasts all the events and the rituals people go through from birth to death, and what proper clothing they have to wear to suit their respective occasions. All hanbok displayed at the museum are created by the hanbok designer Lee Ri-Ja herself, made with care and great attention to detail. All together there are roughly 300 varieties on display, and some are practical enough to be worn for daily living now. Besides hanbok, there are also ornaments and other small articles on display. You will fall in love with many of the beautiful ornaments you see. Once you have visited Gyeongbokgung Palace and Hanbok Museum, try visiting Gwanghwa-mun or Insa-dong. At Gwanghwa-mun, you can enjoy different kinds of modern Korean cultural activities, and at Insa-dong, you can experience traditional Korean art and culture.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

This place serves healthy Korean table d’hote made solely from natural ingredients. The organic vegetables and the wild flowers from various places such as Ulleung Island and Mt. Jiri are carefully chosen so that you can see the freshness and devotion to the dishes. You can enjoy the happy atmosphere as well as the taste and health benefits. *Best Korean Restaurant as designated by The Seoul Metropolitan Government.


Seoul(Gangnam-gu)

The Seoul Design Festival began in 2002. Since its inception, the festival has aimed at presenting the future of design by showcasing the work of internationally renowned designers and up-and-coming designers from both home and abroad. The Seoul Design Festival venue is located in COEX, which is directly connected to Exit 5 and 6 of Samseong Station (Subway Line 2).


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Korea House was once the private residence of Park Paeng-nyeon, a Joseon Dynasty scholar, that had been renovated with architectural features of an anicent court before opening to the public in 1981. The idyllic premises play host to a variety of cultural programs designed for experiencing various Korean traditions, ranging from food and arts to tea etiquette and wedding ceremonies. Participation in up to two to three programs at a time is possible with an advanced registration. Meanwhile, visitors may enjoy shopping at the handicraft souvenir shop or try traditional dishes at the restaurant.


Seoul(Jung-gu) , Myeongdong

CGV Myeongdong Station is a multiplex cinema located on the 10th & 11th floor of Tabby Shopping Mall. The shopping mall is directly linked to Myeongdong Station. CINUS Myeongdong is relatively small in scale with 6 cinemas, but it has a unique, sophisticated interior design. Its walls are made entirely from glass and so offer panoramic views of Mt. Namsan and Myeongdong shopping towns. Visitors, therefore, feel as if they are in a sky lounge. Also, the screening halls are all equipped with a special air purification system. This system even has an aromatherapy effect, so audiences can enjoy movies in a clean and refreshing environment. The theater is located in Myeongdong, Korea’s shopping and cultural center, so audiences can enjoy shopping and live performances after watching a movie.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

The main branch of Meal Top is located on the 5th floor of Hyundai Department Store in Apgujeong. Known for its patbingsu (shaved ice with sweetened red beans), the café's specialty is Milk Sweet Red Bean Bingsu which is unlike bingsu sold elsewhere. The taste is similar to the traditional red bean bingsu (patbingsu) in olden times, featuring soft glutinous rice cakes with well-boiled red beans atop shaved-ice.


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

If you are an owl lover or enjoy seeing handcrafted pieces of art, the Owl Museum is the place for you. This owl themed museum is filled with pieces of art, crafts, useful household items and accessories. The items here come from over 70 countries including China, the United States, the Czech Republic, and Poland. Over 2000 pieces can be found right under one roof.Owl themed folding screens, dishes, vases, sculptures, and even owl stamps are among the diverse selection on display here. When people think of an owl museum, an image of a stuffed owl usually pops into their heads. No stuffed owls can be found at this museum. It is full of many unique items.The Owl Museum was originally a private residence. The structure was remodeled and made into a museum, but managed to keep its original charm. The owner’s second son, who majored in design, chose owl wallpaper to add to the unique atmosphere. Visitors to the museum are treated to a free, tasty cup of tea.


Seoul(Jongno-gu) , Insadong・Jongnon

Insadong Geujip, located in the famous neighbourhood of Insadong, is a Korean fusion restaurant that is particularly well known for its traditional, yet unique interior. Along with “Insadong Seafood Rice,” and “Insadong Geujip On Rice”, diners can find a range of delicacies including Hanbang Bossam (Herbal Napa Wraps with Pork), Savory Seafood & Spring Onion Pancake, and Kimchi Parae Pancake on the menu.The restaurant's specialty, Geujip On Rice, a sort of Bibimbab made with a variety of seafood, vegetables and edible flowers and mixed together with rice and a red pepper paste called gochujang. The basic serving size is large enough to feed two.The restaurant is housed in an old hanok (Korean traditional house) and has been carefully renovated to preserve the house’s traditional feel. Indoor lights wrapped with hanji, Korean traditional paper, shine a soft glow over the entire dining area and add to the overall ambience. 


Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Opened in April 2004, Donglim Knot Museum has on exhibit a variety of decorative traditional Korean maedeup (knots): norigae for hanbok, belts, pouches, as well as materials like thread, cord, and accessories. Housed in a hanok, a traditional Korean house, the gallery has a variety of exhibits, including old and new artwork, and creations that reflect modern trends.The museum also operates a maedeup class taught by an apprentice of museum curator Sim Yeong-mi. Lessons are available in a one-day program as well as in a long-term program. To participate, call (+82-2-3673-2778, Korean) at least two days in advance. The classes operate from 10am to 6pm and have a maximum capacity of 12 people. The museum is closed on Mondays. Instructions are given only in Korean, so foreigners are advised to come with a local guide.