Seoul(Nowon-gu)

Korea Military Academy is a place of strict rules, patriotism, and military cadets. It was extremely difficult for outsiders to visit the academy until 1997, when a special tourism course was created. The course showcases the major sites at Korea Military Academy. Starting from the school information center, visitors can see the museum, memorial hall, and exhibition center in a 1.5 hour course. The Military Museum displays treasures and materials from each branch of the military, while visitors can see the history of the military and lifestyle of cadets at the memorial hall. However, the highlight of a trip to Korea Military Academy is watching the Hwarang Ceremony, a parade of cadets which takes place every Saturday at 11:30. In the ceremony, cadets don their formal uniform to march. Touring the academy at 10 is perfect for watching the parade later.


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Asia's biggest international broadcasting culture festival! Enjoy 11 days of festivity at the hub of global cultural contents Sangam DMC! Hallyu contents creator MBC hosts the DMC Festival with over 10 different kinds entertainment including music performances and awards, star exhibition, television show experience, etc. Undoubtedly the most visited hallyu landmark by international tourists - Sangam DMC! A variety of pop culture events will be prepared throughout the whole period.


Seoul(Gangnam-gu)

The festival offers chances to meet Korean Hallyu stars including SHINEE, INFINITE, 2PM, Wonder Girls and other popular K-POP stars. This performance will be broadcasted live on KBS 2TV, as well as to 20 countries through the KBS World channel.


Seoul(Yongsan-gu) , Itaewon・Yongsan

N Seoul Tower Hanbok Culture Experience Center is located in the lobby level (B1F) of Seoul's landmark N Seoul Tower. The center is mainly designed with the theme of Joseon Dynasty, and features both large photo zones and hanbok of various designs, ranging from traditional to modern and wedding.


Seoul(Jung-gu) , Myeongdong

Korea Craft and Design Foundation Handicraft Store located within the giftshop of Shinsegae Duty Free Shop Myeong-dong Branch sells handcrafted everyday props and cultural crafts. Dedicated to the concept of "Artisans, and Artists," the store introduces young artists as well as famous handicraft masters along with their masterpieces of diverse genre in the world of Korean arts and craft.


Seoul(Jongno-gu)

Jongmyo Chuhyangdaeje is a traditional memorial rite held every fall in honor of Korea's royal ancestors. The event also aims to promote cultural and artistic values of Jongmyo Shrine, a cultural heritage site that is designated as a UNESCO World Heritage.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Handicraft-Nuri, located within Cuture Station Seoul 284 (Former Seoul Station), offers Korea Craft and Design Foundation's top quality designed and handcrafted products including, but not limted to, ceramics, cups, and postcards.


Seoul(Jung-gu)

"Korea Sale Festa" is the first global shopping tourism festival in Korea. Events, special offers, and Hallyu festivals will be available for everyone to enjoy, including international visitors. The festival originated from 2015 "Korea Black Friday" and further developed with the cooperation of the government, distributors, manufacturers, tourism and culture industries.


Seoul(Jongno-gu) , Insadong・Jongnon

Located in one of Korea's most representative cultural attractions, Cheongwadae Sarangchae, this souvenir shop sells various cultural and special products that are articulately designed and handcrafted. Products and souvenirs with Cheongwadae logos are also available for sale.      


Daegu(Dalseong-gun)

At Daegu National Science Museum, children can explore the world of science while they play and participate in diverse hands-on activities. Various science programs provide opportunities for children to use their imagination and creativity as they engage in learning.