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Gentle Monster Sinsa Flagship Store
Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

Gentle Monster is Korea’s eyewear brand, which has been a viral sensation through collaborations with K-Wave celebrities. Gentle Monster’s flagship store, which is located in Sinsa District’s boulevard. The store has a white-tone exterior, which gives it a clean look/feel. It has a fairly large size entrance. Its first floor has a wide/open space, which looks quite captivating from outside. The concept of the store is, “house and healing,” and show rooms on each floors are designed to feel comfortable and is full of individuality/personality. The first and the second floors displays different varieties of eyeglasses collections, the third floor is a  showroom that is designed to feel like you are in a luxurious bathroom. 4th and 5th floors are designed to be spaces for café/lounge, where people can take off after lounging/resting. In a recent collaboration with the actress, Gong Hyo-jin, the company presented the, “TYPE,” sunglasses. The actress then wore the, “TYPE,” sunglasses herself, in the Korean drama that starred her, called, <Jealousy Incarnate>.  

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Culture And Nature
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Culture And Nature is a beauty salon which has been responsible for catering to many different celebrities, such as Son Tae Young, Kong Seung Yeon, Han Sun Wha, Gong Yoo, Kim Nam Kil and many others. A once widely-popular short hairstyle, which has been the trademark hairstyle for the actress, Ko Jun Hyee, was invented and created at Culture And Nature. The salon provides a total beauty service, including hair care, makeup, wedding styling, and nail care. Like the name, which harmonizes culture and nature, the salon is designed with an open space and is decorated with environmentally friendly interiors.  

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Club NB
Seoul(Mapo-gu) , Hongik-University-Area

Hip-hop dance clubs located at Hongdae and Gangnam Station. The first club to open in Hongdae in 1999. The beginning of the Hongdae club boom. Frequented by famous celebrities  

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RARE MARKET
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Rare Market is a fashion select shop known for being owned by G-Dragon’s sister. The shop displays fashion brands that are hard to find in Korea, keeping everything up to date and trendy. It is known that “Rare,” which means hard to find in English, was given its name by G-Dragon himself. Often, the store hosts “YG Bazaar,” in which you can purchase fashion items worn by YG entertainment artists. In the shop, you can not only find jewelries and other types of fashion, but you can also find books, music albums, and items with wide varieties and price ranges.  

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MoonShot
Seoul(Jongno-gu) , Insadong・Jongnon

MoonShot is a professional cosmetic brand launched by YG Entertainment. It is a ‘beauty playground,’ and the name of the store means to launch a spaceship to the moon. The main focus for their products is to include YG Entertainment’s uniqueness, freedom, and express this through the use of varieties of colors. Their popular makeup products follow the concept, “ one source, multi use,” which means one product has multi usages, rather than having one chosen function of the product. In the flagship store of MoonShot, you can get your makeup service by the professional makeup artists that go by the name of, ‘Moon Shot Boys.’  

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Doo Hanok Guesthouse
Seoul(Jongno-gu) , Insadong・Jongnon

Doo Guesthouse is pleasant to look at, as many traditional Korean houses are with their antique feel. If the weather allows, you might want to sit on one of the chairs in the garden and kick back as you feel the wind blowing through the trees and immerse yourself in Korean tradition. Doo Guesthouse is very popular among tourists since it’s also furnished with some convenience facilities while maintaining the value of an old architecture intact.   There are Doo Guesthouse No. 1 and No. 2, offering various types of rooms to suit the taste and purpose of the visitors. The Special Room for those traveling with family even has a garden, making it feel like you’re in a private building. Doo Guesthouse No. 1 has a lounge where visitors can try on Hanbok (traditional Korean clothes)and get a taste of Korean tea culture.      

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Blanc & Eclare
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Blanc & Eclare is a fashion/cosmetic brand, which is known for a previous member of the famed girl-group SNSD: Jessica. Jessica participated in strategizing the design of the products such as sunglasses, and also all the way to designing jeans and cosmetics. You can see Jessica’s taste in design by looking at the silhouette and detail of the products and in what is characteristic of the store/brand’s product. In Korea, you can find branches of the store in Sinsadong Boulevard and Doota Duty Free Shop in Dongdaemoon. You can only, however, find skin care items such as cleansing foam, moisturizing cream, and facial masks in Doota Duty Free Store.  

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Yogorino Hongdae Branch
Seoul(Mapo-gu) , Hongik-University-Area

Yogorino Hongdae Branch is an ice cream shop opened by Zico, who is a working Hip Hop musician, and, additionally, a member of Block B, the idol group. Yogorino is an Italian dessert brand, which mainly sells frozen yogurt, artisan ice cream, parfait etc. They also sell beverages, such as Americano coffee and other beverages, which you can buy along with the dessert. Out of 1000 store branches located in 30 different countries, the Hongdae branch Yogorino is the only Yogorino store in Korea. ​

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Mobum Tteok-Bokki 1976 (Sinchon Branch)
Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

Mobum Tteok-bokki was established in 1976 and operations been handed down over 4 generations. Mobum is the originator of chadolbagi tteok-bokki (beef brisket and stir-fried rice cake).  Another unique aspect of Mobum’s tteok-bokki is that the tteok (rice cakes) are specially made and served in 30cm long lengths. Diners then cut the tteok to their desired eating size.  Mobum's representative dish is their chadolbagi tteok-bokki (beef brisket and stir-fried rice cake), but another well known menu item is their whole squid tteok-bokki. Additionally, diners can add garnishes to their tteok-bokki such as noodles, dumplings, and jumeok-bap (riceballs), and more!   

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Jony Dumpling
Seoul(Yongsan-gu) , Itaewon・Yongsan

The juicy, homemade dumplings here are fried or steamed, and you can choose from various assorted filings, including meat, shrimp, or even vegetarian.  

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