Jeju Haenyeo Festival aims to celebrate and internationally promote Jeju Island's unique heanyeo culture. As the festival takes place at the Haenyeo Museum, visitors will be able to learn all about haenyeo at a glance. Creative stage performances and hands-on activities revolve around the festival's main theme, "Mother's sumbisori, in the hearts of people all over the world." Presentations of traditional and modern day haenyeo are well blended in an effort for the festival to grow and become an internationally celebrated festival.