Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

As a branch store of the online shopping mall Bagazimuri, off-line store Bagazimuri on Garosu Street in Sinsa-dong offers colorful women's clothing, shoes, handbags, and accessories. The store receives new products every day. The store walls are decorated with fascinating works by young artists. It also provides plenty of fancy goods with distinctive designs. 


Seoul(Jung-gu) , Myeongdong

Known as a traditional snack enjoyed by royal families, the delicious ggultare consisits of 16,000 strands. Made of honey and malt, it is a widely popular snack among both Koreans and international tourists. Two ggultare shops in Myeong-dong and Insa-dong offer three different flavors: walnut, almond, and peanut ggultare. The unique way in which it is made has drawn media attention from abroad, causing the snack's popularity to skyrocket. The store in Myeong-dong also offers visitors a guide map of Myeong-dong along with their snack.


Seoul(Dongjak-gu) , Yeouido・Yeongdeungpo・Mapo

Boramae Park is a former Air Force Academy site that has been transformed into a recreational park. It adopted the name ‘Boramae’ (meaning hawk) which was the symbol of the site when it was the Air Force Academy. There are a variety of exercise facilities including multi-purpose areas, badminton courts, an X-game court and climbing wall, a turf field, an air park, a musical pond, a playground, picnic sites and various other facilities.The symbolic tower of the Air Force Academy still stands as a powerful symbol of loyalty and filial piety. Visitors can get a more intimate feel of the old Air Force Academy with a visit to the aircraft display (8 pieces in all) located behind the main fountain. 


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

This restaurant specializes in boribap (steamed barley). Once a rather humble staple, boribap has been reintroduced as a popular health food. The meal consists of steamed barley and potato, as well as ten types of cooked greens, all mixed with red-pepper paste. Miso soup is also given as a side dish. Add some soup to the boribap for more flavor. Gamjajeon (a potato pancake) and dotorimuk (an acorn-starch jelly) are recommended as good appetizers. Deodeok jeyuk-bokkeum (stir-fried deodeok), godeungeo-gui (a grilled mackerel)and bassak bulgogi (completely baked bulgogi) are the restaurant’s specialties that you do not want to miss out on. *Best Korean Restaurant as designated by The Seoul Metropolitan Government  


Seoul(Jongno-gu)

Located on the first floor of the National Palace Museum of Korea, Gogung Tteurak consists of a museum shop and a café. It is open from 9am to 10pm everyday except Mondays. The museum shop has on sale a variety of items with a traditional Korean flavor. You will find postcards, small pocket books, umbrellas, cushions, and T-shirts. Right next door, there is a café selling coffee, ginger tea, gukwacha (tea of a chrysanthemum), mogwacha (tea of a quince), as well as wild vegetable salad, royal tteokbokki, and royal noodles. Foreign visitors can choose the royal tteokbokki and other simple meals that are not too spicy. For information, call the museum shop (+82-2-720-0381, Korean, English, Japanese) or the café (+82-2-720-0486, Korean, English, Japanese).


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Frisbee is the largest Apple premium reseller in Korea. iPhones, iPads, iMacs, Magic Trackpads, Magic Mouses, Mac Minis, Mac Pros, and a wide assortment of other Apple products are on display for customers to test out before making their purchases. Serious shoppers can visit customer service on the 3rd floor for additional information and shopping consultation.The Frisbee branch in Gangnam also has an Apple service center on B1, ensuring greater customer satisfaction.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

‘Saturday Premium Performance’ takes place 50 times this year from January 7 through December 29. Seventeen different kinds of programs consisting of traditional music, dance, and singing performances will be performed throughout the year. Nine programs are suitable for people who have never experienced Korean traditional performing arts before. They consist of court music, solo performances, solo court music performances, traditional dance, folk dance, and play. These nine programs will be staged 38 times total.There will also be six masters’ programs comprised of performances of the maestros of Gugak (Korean traditional music), traditional dance, and play. Each program will be performed only once. Two intangible cultural asset programs also will be performed, consisting of Korean intangible cultural assets that have been added to the UNESCO Intangible Heritage List. They will be performed three times each.Whether you are new to Gugak or an avid lover of Gugak, the Saturday Premium Performance offers performances for everyone.


Seoul(Jongno-gu) , Daehangno・Seongbukdong

Imun Seolnongtang has been serving its hearty seolleongtang for nearly a hundred years since it first opened in 1907. Even its name has a long history: the word imun comes from Imun-gol, the now-obsolete name of the restaurant’s location, and seolnongtang, an old variation of the word seolleongtang. During the Japanese colonial rule, the restaurant’s regular customers included Gijeong Son, the marathon gold-medalist at the 1936 Berlin Olympics. To make the rich seolleongtang broth, beef meat and bones are simmered for more than 15 hours. Try putting rice and minced green onion in your seolleongtang for a warm and tasty experience. Kkakttugi (diced radish kimchi), provided as a side dish, is also delicious. TIP: Kkakttugi and kimchi are available through self-service. Pay for your meal in advance.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Background Information: The Chungdong Church, having being completed in 1898, is Korea’s first Protestant church. The church was 115 pyeongs when it was first built, but as they added some extra buildings to each wing in 1926, it now stands at 175 pyeongs.The Church has been declared the 256th greatest achievement, displaying a North American style Gothic architecture. Inside the church grounds stands a bust of the founder, Minister Appenzeller, and a 50th year commemoration memorial. In 1889, the church appeared in a monthly publication magazine called ‘Church’ as having Korea’s first summer Bible studies and also one of the leading churches who does missionary work. Chungdong Church is located in the center of the beautiful Chungdong Street, and is especially beautiful in autumn, when the leaves fall from the trees that line the street. Chungdong Theater, Deoksugung Palace, and Seoul Museum of Art are also in the vicinity, making it a great place for tourism.


Seoul(Jongno-gu) , Insadong・Jongnon

Hwanghu Myeongga’s wonderfully healthy samgyetang (chicken ginseng soup) is made by boiling ground grain and over 19 medicinal herbs in one big pot for about 28 hours, giving the soup its unusually deep and rich color. Not just a delicious meal, this samgyetang is packed with natural health benefits thanks to its special mix of medicinal herbs.