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Cafe74
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Featured in the New York Times in 2004, Cafe74 is a trendy restaurant in Cheongdam-dong, with an elegant interior and many famous faces as regulars.

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Everest
Seoul(Jongno-gu)

Nepal is located in the southcentral region of the Himalayan Mountains between India and Tibet, accounting for its diverse mixture of both country's cultures. 'Everest' allows guests to enter this culturally diverse world by offering cuisine from Nepal, India, and Tibet. In addition, 'Everest' is managed by a resident of Nepal, serving affordable food to tourists and students interested in the culture of Nepal. Customers can learn of the traditional food and culture of Nepal while listening to Nepalese music and watching movies. The restaurant also provides a seminar area for various meetings.

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Seoul Former Russian Legation
Seoul(Jung-gu)

The Russian Legation was built in a Renaissance style in 1890. Russian architect, A. J. Scredin Sabatine designed the structure. In 1895, during the Joseon Dynasty, the Eulmisabyeon Incident took place as a show of force by the Japanese.Empress Myeongseong-hwanghu was emerging as a strong figure in Korea at a time when a power struggle between Japan, China, Russia, and other powers were taking place. Japanese Minister, Miura Goro saw her as a threat and ordered her assassination. After hearing news of the Empress’s assassination, King Gojong and the Crown Prince sought refuge in the Russian Embassy for one year.After 1945, the Soviet Union took over the embassy until it was almost completely destroyed by a fire during the Korean War [1950~1953]. The only remaining parts of the building are the tower and basement areas. The building was restored to its current condition in 1973 and is now enjoyed by many as a public park. 

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Seoul Center for Important Intangible Cultural Asset
Seoul(Gangnam-gu)

Created by the government to hand down traditions and preserve important, intangible cultural assets, the center supports cultural masters in the training of their pupils and their efforts to promote Korean traditional culture to the general public.The center houses 8 groups that represent the music field. Serving not only as a training ground for those specializing in the arts, the center also seeks to reach out to the general public through regular programs and recitals. Musicians also participate in musical conferences, events and performances on a national and international level.There are 12 craft groups at the center that are directed by craft masters who have been designated 'Important Intangible Cultural Assets.' Craft groups host a number of training programs.Other special features of the center include the 'Pungryu,' a 147-seat folk theatre; the 2 or 3 story 'Traditional Craft Hall' with an open-run exhibition hall and planned exhibition hall; a shop selling the works of the artists; a seminar room; a training room; and a practical training room. 

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The Lexington Hotel
Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Lexington Hotel is New York-themed hotel named after Lexington Avenue, one of the three major streets of New York City. Connecting Upper Manhattan and Lower Manhattan, Lexington Avenue is known for famous locations such as Broadway, Times Square, Chinatown, and Little Tokyo. Located in the center of Yeouido, considered the ‘Manhattan of Seoul,’ Lexington Hotel is in close proximity to the Han River, the National Assembly Building, broadcasting agencies and the Korea Stock Exchange and is 20 minutes from the Gimpo International Airport. The hotel recently underwent renovations, upgrading its 235 guestrooms and subsidiary facilities to allow guests an even more comfortable stay. Various sections of the hotel are themed after attractions found along Lexington Avenue in New York. At "Times Square" (the hotel lobby) guests can receive information about the hotel or assistance from the staff. For a little bit of down time, guests can stop by “Broadway,” the lobby lounge, for a cup of coffee or head to the “New York New York” steakhouse for a family dinner or small gathering. The Chinese restaurant "China Town" and Japanese restaurant "Little Tokyo" are also popular for their well prepared dishes and quality service. The New York theme continues even in the "Yanks & Metz," a classic sports bar decorated with sports paraphernalia from Babe Ruth and other MLB stars.

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Beautiful Tea Museum
Seoul(Jongno-gu) , Insadong・Jongnon

Beautiful Tea Museum offers teas from around the world and shows items depicting international tea cultures. It displays teas, tea-related items, and ceramics made by young artists. Over 110 teas from Korea, China, Japan, Taiwan, Sri Lanka, and European countries can be found in the museum. There is also a café offering delicious teas.

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Stori
Seoul(Gangseo-gu) , The Western Part of the Seoul

Stori features items using Korean materials and designs. Made by Cho Myeong-hee, the art director of Louis Quartorze. Stori boasts handmade bags made of soft leather, print canvas fabrics, and mother-of-pearl accents. Bags with Korean patterns such as bokjumeoni ("lucky bags" in Korea) are unique items found in Stori.

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The Lock Museum
Seoul(Jongno-gu) , Insadong・Jongnon

Located in Dongsung-dong, Daehakro (College Street), The Lock Museum displays an impressive array of locks. The owner of the museum, Mr. Choi Hong-gyu worked as a hardware shop employee most of his life and ran his own store, Choi Family Hardware in Gangnam. He invested all of his fortune to make The Lock Museum. Opened in November 2003, The Lock Museum boasts locks, keys, and key holders from around the world. The museum aims to collect, preserve, and study Korean locks and to promote their benefits and design worldwide.The Lock Museum is an important spot in which visitors are exposed to new perspectives on locks. It offers visitors the opportunity to understand the cultural and aesthetic meaning of them. Centered on visitors, the museum will continue to be a facilitator of cultural communication between visitors and locks. 

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Moldir Korea (몰더코리아)
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Moldir Korea is a fashion store located in the neighborhood of Cheongdam-dong in Gangnam. The store opened in January 2014, joining the growing ranks of luxury stores on Apgujeong Rodeo Street. The brand offers an array of leather goods such as bags, wallets, mobile phone cases and passport accessories. The name ‘Moldir’ comes from the first syllables of ‘molder’ and ‘director’. The name represents the brand’s philosophy of designing and making products that are uniquely ‘Moldir’. The brand targets is products at consumers of luxury goods ranging in age from the mid-20s to late-30s. Kim Jae-joong of the K-pop group JYJ is actively involved in the brand as the Art Director. This involvement has undoubtedly given the brand a popularity boost. Moldir has also been getting a lot of media exposure and endorsements from several celebrities who use the brand.

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Accessorize - Apgujeong Rodeo Branch
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Accessorize is a boutique that carries accessories and clothing imported directly from the U.K. This cozy shop is popular among women shoppers and carries everything from cute earrings, necklaces, and clips to clothing, bags, and shoes. Best-sellers include seasonal items such as beachwear, hats, sunglasses, winter sweaters, scarves, and gloves. Products are reasonably priced and small accessories can be purchased for less than 10,000 won.

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