Seoul(Seongbuk-gu) , Samcheongdong・The Northern Part of the Seoul

Reflecting its name (literally the ‘House with Threefold Purity’), Samcheonggak is located in one of the most pristine places in the city and has born witness to standout moments in Korean history. It was the venue for the banquet for the Joint Statement (July 4, 2007) between North and South Korean representatives and has served as a forum for a variety of other political and diplomatic functions. The City of Seoul took over Samcheonggak in 2000 and made it available to the public and the building has been under the management of the Sejong Center for the Performance Arts since July 2009, affording visitors many opportunities to experience Korean traditional culture. The Korean Food Restaurant in Ilhwadang (Samcheonggak) features an impressive spread of delicious Korean dishes that have traditionally been enjoyed by royal and aristocratic families, using natural ingredients and pure water from Mt. Bukak. Dawon (Ilhwadang) offers traditional drinks, teas, and wine, and gives visitors dazzling scenery as the backdrop for their dining experience. In addition, Samcheonggak has several spots (Cheongcheondang, Cheonchudang, Yuhajeong, Chuihandang, and Dongbaekheon) for traditional performances, family gatherings, business meetings, workshops and seminars. Programs for Korean and international visitors allow for an exciting chance to experience traditional tea ceremonies, play a bamboo flute and Janggu (double-headed drum), and learn Pansori (traditional dramatic songs), make crafts, and cook Bibimbap.


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

The street from the Cheongdam Station intersection to Galleria Department Store is lined with luxury brand stores and designated as the special fashion zone “Cheongdam-dong Fashion Geori (Street). Often frequented by celebrities, the area became a popular tourist destination for Hallyu fans.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The Shilla Duty Free Shop is located inside the Shilla Seoul Hotel. The duty free shop offers over 500 brand-name products of perfume, cosmetics, clothes, bags, watches, and jewelry of various brands, all of which can be purchased at discounted prices. Simply take Line 3 to Dongguk University Station and get out at Exit 5. You will see the Shilla Hotel right in front of you. There is a shuttle bus that runs from the Shilla Hotel entrance to the Shilla Duty Free Shop. It is free and runs from 10:00 until 20:00. For more information call +82-2-2230-3662 (Korean and English services).


Seoul(Songpa-gu) , Jamsil(Lotte World)

Kidzania, located in Jamsil, Songpa-gu, Seoul, is a unique family entertainment space especially for children age 3 to 16. The theme park provides children with a chance to experience jobs that they might want to have when they grow up! The park, which originated in Mexico and has spread throughout the world, opened its doors in Korea in February of 2010.Kidzania has a total of three floors and lets children experience over 57 different jobs. By experiencing a variety of realistic role playing jobs (all of which are included in the entrance fee) children can learn about real-life economic principles in a unique and interesting environment. Job experiences include working as a policeman, flight attendant, firefighter, or chef (uniforms are provided). When you work hard in Kidzania, you get paid in Kidzo (a virtual currency). You can put your money in the bank for your next visit or purchase goods at the department store.Kidzania mimics a real city environment, has diverse jobs, and is full of events. When there is a fire, a fireman rushes to help, and a news reporter covers the story. While 911 paramedics give first aid to fire victims, in another part of “town” delivery personnel are dropping off packages. Kidzania teaches the next generation how to live as responsible members of society and gives them an introduction to how the economy works.In order to make the environment as realistic as possible, every building, car, and tree is reduced to 2/3 its real size, helping children feel more adult-like in their new world!


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Deoksugung Palace has held a guard-changing ceremony since 1996 after thorough historical research by leading historians. The ceremony, which is held in front of the Daehanmun Gate of Deoksugung Palace, is a tradition similar to the Changing of the Guards at Buckingham Palace and offers a rare opportunity to experience royal culture. The royal gate is opened and closed at pre-determined times, and the gatekeepers in charge of guard duty and patrols hold a shift ceremony three times a day. Special Programs: The Royal Guard-Changing Ceremony is a highly recommended event for tourists. It is held three times a day (11:00 / 14:00 / 15:30) in front of Daehanmun Gate at Deoksugung Palace. As each ceremony follows the same procedure and lasts for thirty minutes, visitors can choose whichever time is most convenient. The ceremony is free of charge. There are no ceremonies on Mondays as well as on severely cold or hot days.As the ceremony begins, the changing of the guards commences replete with traditional musical instruments, and exchanges a password for verification. An eight-minute guard ceremony ensues, followed by a seven-minute change ceremony, and finally a patrol that completes the ceremony. The procedure takes a dramatic turn when 18 guards in six official positions beat a drum and bellow some orders. Major Highlights: The Royal Guard-Changing Ceremony is a great opportunity to experience a rare traditional scene. Be sure to bring a camera. The guards’ splendid costumes, with their brilliant primary colors, are a pleasure to view. While you cannot take pictures with the guards during the changing of guards, you can take a background picture of the guards and palace. You can also take photographs with the gatekeepers after the ceremony is over. Visit the palace and enjoy the beauty of Korean palaces following the ceremony.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Lotte Mart Jamsil Branch (Formerly named World Branch) is a discount store complex offering fresh groceries, high-quality living essentials, and popular fashion brands. You can also take time to relax from shopping by grabbing a bite to eat at fast food restaurants such as Lotteria and Popeye’s, or spend some time at a music cafe. This branch is located in Jamsil, along with various leisure attractions such as the Lotte Department Store, Lotte Hotel, Lotte World Amusement Park, Lotte Folk Museum, and a gym.


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Seoul(Gangnam-gu)

Situated in Seocho-gu Jamwon-dong, is an exclusive women only jjimjilbang and sauna that presents a traditional eastern European atmosphere with high-class facilities and a variety of convenient amenities.


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

As part of the Hangang Renaissance project, Nanji Hangang Park will be transformed into an eco-friendly theme park that should attract visitors from around the world. The Park will feature the Nanji Eco-Wetland, Nanji Campground and a marina. Also, there will be a specially designed area where visitors can enjoy extreme sports such as inline skating and BMX. A riverside swimming pool, the Water Plaza, and a riverside stage will be set up as well. Visitors will be able to relax and take a leisurely stroll around the park. The fully equipped Nanji Campground will open first in August 2009. The campsite is complete with all the items and facilities needed for camping, such as 24-hour-shower rooms, tents, and BBQ grills. This camping site is open to everyone.


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Seoul(Jongno-gu) , Dongdaemun

Dongdaemun Stationary Store Street is located in Changsin-dong near Dongdaemun Station, and is a wholesale market selling toys and stationery. Almost 100 stationery stores are packed in the area, selling robots, dolls, play houses, various school supplies, party and event items, stationery, and toys. Visitors can purchase any items at prices 30-40% off of regular market prices and sometimes one can get bigger discounts.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The COEX, Convention and Exhibition Center is a large-scale business town established on September 7, 1988, primarily for domestic and overseas businessmen. Business operations can be managed easily as assembly halls, exhibition halls, the Korean City Air Terminal, the Intercontinental Hotel, and Hyundai Department Store are assembled in one spot. A 57-story assembly hall contains 20 trade organizations including the Korea International Trade Association (KITA), and 250 companies and financial institutions. Convention and Exhibition, which houses three specialized exhibition halls and permanent exhibition halls, is composed of a four-story main building and three-story extension. It is located at a convenient spot as Samseong subway station is directly connected to the basement. Gimpo Airport is only 40 minutes away and Incheon International Airport is about an hour and 30 minutes away.