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Seoul Center for Important Intangible Cultural Asset
Seoul(Gangnam-gu)

Created by the government to hand down traditions and preserve important, intangible cultural assets, the center supports cultural masters in the training of their pupils and their efforts to promote Korean traditional culture to the general public.The center houses 8 groups that represent the music field. Serving not only as a training ground for those specializing in the arts, the center also seeks to reach out to the general public through regular programs and recitals. Musicians also participate in musical conferences, events and performances on a national and international level.There are 12 craft groups at the center that are directed by craft masters who have been designated 'Important Intangible Cultural Assets.' Craft groups host a number of training programs.Other special features of the center include the 'Pungryu,' a 147-seat folk theatre; the 2 or 3 story 'Traditional Craft Hall' with an open-run exhibition hall and planned exhibition hall; a shop selling the works of the artists; a seminar room; a training room; and a practical training room. 

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The Lexington Hotel
Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Lexington Hotel is New York-themed hotel named after Lexington Avenue, one of the three major streets of New York City. Connecting Upper Manhattan and Lower Manhattan, Lexington Avenue is known for famous locations such as Broadway, Times Square, Chinatown, and Little Tokyo. Located in the center of Yeouido, considered the ‘Manhattan of Seoul,’ Lexington Hotel is in close proximity to the Han River, the National Assembly Building, broadcasting agencies and the Korea Stock Exchange and is 20 minutes from the Gimpo International Airport. The hotel recently underwent renovations, upgrading its 235 guestrooms and subsidiary facilities to allow guests an even more comfortable stay. Various sections of the hotel are themed after attractions found along Lexington Avenue in New York. At "Times Square" (the hotel lobby) guests can receive information about the hotel or assistance from the staff. For a little bit of down time, guests can stop by “Broadway,” the lobby lounge, for a cup of coffee or head to the “New York New York” steakhouse for a family dinner or small gathering. The Chinese restaurant "China Town" and Japanese restaurant "Little Tokyo" are also popular for their well prepared dishes and quality service. The New York theme continues even in the "Yanks & Metz," a classic sports bar decorated with sports paraphernalia from Babe Ruth and other MLB stars.

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Beautiful Tea Museum
Seoul(Jongno-gu) , Insadong・Jongnon

Beautiful Tea Museum offers teas from around the world and shows items depicting international tea cultures. It displays teas, tea-related items, and ceramics made by young artists. Over 110 teas from Korea, China, Japan, Taiwan, Sri Lanka, and European countries can be found in the museum. There is also a café offering delicious teas.

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Stori
Seoul(Gangseo-gu) , The Western Part of the Seoul

Stori features items using Korean materials and designs. Made by Cho Myeong-hee, the art director of Louis Quartorze. Stori boasts handmade bags made of soft leather, print canvas fabrics, and mother-of-pearl accents. Bags with Korean patterns such as bokjumeoni ("lucky bags" in Korea) are unique items found in Stori.

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The Lock Museum
Seoul(Jongno-gu) , Insadong・Jongnon

Located in Dongsung-dong, Daehakro (College Street), The Lock Museum displays an impressive array of locks. The owner of the museum, Mr. Choi Hong-gyu worked as a hardware shop employee most of his life and ran his own store, Choi Family Hardware in Gangnam. He invested all of his fortune to make The Lock Museum. Opened in November 2003, The Lock Museum boasts locks, keys, and key holders from around the world. The museum aims to collect, preserve, and study Korean locks and to promote their benefits and design worldwide.The Lock Museum is an important spot in which visitors are exposed to new perspectives on locks. It offers visitors the opportunity to understand the cultural and aesthetic meaning of them. Centered on visitors, the museum will continue to be a facilitator of cultural communication between visitors and locks. 

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Moldir Korea (몰더코리아)
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Moldir Korea is a fashion store located in the neighborhood of Cheongdam-dong in Gangnam. The store opened in January 2014, joining the growing ranks of luxury stores on Apgujeong Rodeo Street. The brand offers an array of leather goods such as bags, wallets, mobile phone cases and passport accessories. The name ‘Moldir’ comes from the first syllables of ‘molder’ and ‘director’. The name represents the brand’s philosophy of designing and making products that are uniquely ‘Moldir’. The brand targets is products at consumers of luxury goods ranging in age from the mid-20s to late-30s. Kim Jae-joong of the K-pop group JYJ is actively involved in the brand as the Art Director. This involvement has undoubtedly given the brand a popularity boost. Moldir has also been getting a lot of media exposure and endorsements from several celebrities who use the brand.

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Accessorize - Apgujeong Rodeo Branch
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Accessorize is a boutique that carries accessories and clothing imported directly from the U.K. This cozy shop is popular among women shoppers and carries everything from cute earrings, necklaces, and clips to clothing, bags, and shoes. Best-sellers include seasonal items such as beachwear, hats, sunglasses, winter sweaters, scarves, and gloves. Products are reasonably priced and small accessories can be purchased for less than 10,000 won.

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Jeongdok Library
Seoul(Jongno-gu) , Insadong・Jongnon

The Jeongdok Library opened in January 1977 on the former site of the Gyeonggi High School in Bukchon, Jongno-gu (Seoul). As a public city library, it boasts over half a million books and 16,300 reference materials. The Seoul Education Museum in the library houses a collection of 12,000 reference materials.   In addition to basic library functions (lending books and offering archives and reading rooms to the public), the library runs various cultural programs such as monthly lectures by invited authors, photo exhibitions, reading seminars, and music/dance performances. The library also hosts educational events on economy, science, and society and shows three movies in the Audio-Visual Room on Tuesday, Thursday, and Sunday of every week.   Through its vast collection of materials and its program of cultural events, the library hopes to enrich the lives of Seoul citizens by providing them with the latest information and a diversity of learning opportunities.  

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Samho Hotel
Seoul(Jongno-gu) , Insadong・Jongnon

Located in the middle of the Dongdaemun business district in Jongno, the 30-year-old Samho Hotel overlooks the famous Cheonggyecheon Stream. Guests at Samho Hotel may take advantage of various conveniences offered at the hotel, while visiting nearby tourist sites including Dongdaemun Shopping Complex and Dongdaemun History & Culture Park.

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Rolling Hall
Seoul(Mapo-gu)

Rolling Hall is a cultural complex ideal for holding a wide variety of artistic and cultural events. It has hosted renowned international acts, underground musicians, and indie bands. Equipped with state-of-the-art lighting and sound systems, the hall has the distinctive, liberal ambience of the live clubs in the Hongdae (Hongik University) area.Audiences can enjoy musical performances in pop, hip hop, jazz ballad, and rock in an intimate atmosphere that is not likely to be found in large concert halls.

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