4.0/1
Seoul(Jongno-gu) , Insadong・Jongnon

Changdeokgung Palace was the second royal villa built following the construction of Gyeongbukgung Palace in 1405. It was the principal palace for many kings of the Joseon Dynasty, and is the most well-preserved of the five remaining royal Joseon palaces. The palace grounds are comprised of a public palace area, a royal family residence building, and the rear garden. Known as a place of rest for the kings, the rear garden boasts a gigantic tree that is over 300 years old, a small pond and a pavilion.The palace gained importance starting from the time of Seongjong, the 9th king of Joseon, when a number of kings began using it as a place of residence. Unfortunately, the palace was burned down by angry citizens in 1592 when the royal family fled their abode during the Japanese invasion of Korea. Thanks to Gwanghaegun, the palace was restored in 1611. Even today, it houses a number of cultural treasures, such as Injeongjeon Hall, Daejojeon Hall, Seonjeongjeon Hall, and Nakseonjae.Changdeokgung Palace’s rear garden was constructed during the reign of King Taejong and served as a resting place for the royal family members. The garden had formerly been called Bukwon and Geumwon, but was renamed Biwon after King Kojong came into power. The garden was kept as natural as possible and was touched by human hands only when absolutely necessary. Buyongjeong, Buyongji, Juhabru, Eosumun, Yeonghwadang, Bullomun, Aeryeonjeong, and Yeongyeongdang are some of the many pavilions and fountains that occupy the garden. The most beautiful time to see the garden is during the fall when the autumn foliage is at its peak and the leaves have just started to fall.Though it has been treasured by Koreans for centuries, Changdeokgung Palace was recognized as a World Cultural Heritage site by the UNESCO World Cultural Heritage Committee in December of 1997 during the committee meeting in Naples, Italy.(Click here for more information on Changdeokgung Palace, a UNESCO World Heritage Site)Changdeokgung Palace was one of the places visited by the first ladies of the Seoul G20 summit during the G20 conference in Seoul in November 2010. It is one of the most historically significant attractions that represent the beauty of Korea.


Seoul(Jung-gu) , Myeongdong

Mouthwatering taste of Jirisan Mountain Black Pork! Yuktongryeong As a restaurant where one can get a taste of the famous Jirisan Mountain Black Pork in Seoul, Yuktongryeong is flourishing with customers every day, thanks to its appearance in the variety television show "The Demand of Luxurious Food." The most popular menu in this restaurant is grilled skin-on black pork. As its name implies, unlike the regular pork belly meat, skin-on pork belly is cut along with the skin to create a chewy texture. Dipping the skin-on pork belly lightly in the salt is the best way to taste the original flavor of the meat itself. Enjoy the grill with the salad and side dishes served to clear out any after taste. Another popular menu, kimchi jjigae is also an excellent partner with the skin-on pork belly. ☞ Address: 37-2, Myeongdong 8na-gil, Jung-gu, Seoul ☞ Operating hours: 11:30-02:00 (Closed on public holidays) ☞ Menu and price: Grilled skin-on black pork 14,000 won / Black pork boston butt 14,000 won / Pork belly 12,000 won / Rib eye roll 37,000 won / Kimchi jjigae 6,000 won / Kimchi noodles 5,000 won  


5.0/1
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

E-mart is a discount supermarket operated by Shinsegae, a department store franchise. E-mart Yeoksam, located in a quiet, upscale residential area of Gangnam-gu, sells a wide variety of high quality products on two basement levels. There also separate stores such as a florist, a photo studio, an optician, and a coffee shop that provide varied commodities to make one-stop shopping possible and more pleasant. Moreover, E-mart Yeoksam is situated within minutes of Seolleung, a Joseon Dynasty royal tomb that has been designated as a UNESCO World Heritage, as well as Bongeunsa Temple.


5.0/1
Seoul(Gangnam-gu)

Situated in Seocho-gu Jamwon-dong, is an exclusive women only jjimjilbang and sauna that presents a traditional eastern European atmosphere with high-class facilities and a variety of convenient amenities.


4.9/8
Seoul(Jung-gu) , Myeongdong

Lotte Hotel Seoul is a first class hotel located in the heart of Seoul in Sogong-dong, equipped with 1,479 rooms, 13 restaurants and bars, 16 grand conference halls and banquet halls, a Club Floor for businessmen, the best duty free shop in Asia, a fitness club, and a variety of other facilities to accommodate their guests.



Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

Introducing Sinsajeon, a hidden culinary gem nestled in the bustling Garosu-gil district, known for its delectable honeycomb makgeolli, cheese potato pancakes, and assorted savory pancakes. This delightful eatery offers a plethora of mouthwatering dishes and engaging experiences for you to enjoy. A popular hotspot among young adults in their 20s and 30s, Sinsajeon has gained a strong following on social media as a must-visit destination. Its appeal transcends borders, drawing not only local South Koreans but also a multitude of international tourists, creating a lively and diverse atmosphere.   Strategically located just 300 meters from Exit 4 of Sinsa Station on Subway Line 3, Sinsajeon is a convenient and unmissable stop on your South Korean adventure. As you plan your trip, be sure to include a visit to Sinsajeon for an unforgettable gastronomic experience in a warm and welcoming setting. Dive into the heart of South Korea's vibrant food culture, where you can savor the perfect fusion of traditional and modern flavors. Indulge your taste buds and create lasting memories at Sinsajeon, the culinary destination that's too good to miss. Make it a priority on your next visit to South Korea, and you won't be disappointed!


5.0/1
Busan(Busanjin-gu) , Seomyeon・Beomil-dong

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Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

The Lotte Department Store Yeongdeungpo Branch, located at the Seoul Yeongdeungpo Station, serves as the shopping attraction of the Seoul Gangseo region and Incheon area. This department store and the Yeongdeungpo Station area provides a great and cleanly developed commercial area.Store hours of operation are from 10:30am to 8:00pm. Stores are closed for one Monday of the month. The department store also stays open longer on Fridays, Saturdays, and Sundays.


Seoul(Jongno-gu) , Insadong・Jongnon

Jongmyo Shrine was a primary place of worship for kings throughout Joseon Dynasty. The memorial service, called Jongmyo Jaerye, is said to be the oldest complete ceremony in the world, and was carried out in obedience to the king’s order. The ceremony was designated as a UNESCO World Cultural Heritage site in December 9, 1995, for its well-preserved ancient customs, such as memorial services and traditional music, which is Important Intangible Cultural Asset No.56. During the Joseon Dynasty, it was held when the season changes and the twelfth month of the lunar year, but was stopped during the Japanese colonial period. Now, it is annually reenacted on the first Sunday of May. Jongmyo Jaeryeak, the musical part of the ceremony, is produced by instruments, songs, and dances that originated over 500 years ago. In May, the Korean Royal Palace Culture Festival is to be held with a variety of other cultural heritage festivals.


4.9/7
Seoul(Jung-gu) , Myeongdong

Seoul Sejong Hotel is named after King Sejong and strives to realize his high moral excellence and spirit. The hotel is located in Myeong-dong, a place located in the heart of the shopping, tourism, and business districts, with a spectacular panoramic view of beautiful Namsan and downtown Seoul.