Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Located at the corner of Seoul's busiest downtown intersection, Deoksugung Palace is famous for its elegant stone-wall road. It is also the only palace that sits alongside a series of western style buildings that add to the uniqueness of the surrounding scenery. Deoksugung Palace originally belonged to Wolsandaegun (1454-1488), the older brother of King Seongjong (1469-1494) of the Joseon Dynasty. It became a proper palace when Gwanghaegun (1575-1641) ascended to the throne and gave the palace the name Gyeongungung in 1611. Afterwards, the name was then changed back to its orginal title of Deoksugung. Upon entering Deoksugung Palace and Daehanmun, visitors will cross the wide bridge of Geumcheon. The king's carriage would pass over this bridge during ancient times. The Beopjeon Building Junghwajeon is very stately, revealing its long history. The Jeukjodang Building received its name from Gwanghaegun and In-Jo, who both ascended to the throne here. The front sign on Jeukjodang was written personally by Go Jong in 1905 after he became king. Hamnyeongjeon was where Go Jong slept, and Hamnyeong was named so to wish Go Jong lasting peace. The East Wing served as the king’s room, and the west wing was for the queen. Jeonggwanheon was the first western style building built in the palace, completed in 1900. Go Jong enjoyed drinking coffee and spending his free time here. The back of the building had secret passageways to the Russian Emissary, which still exist today. Seokjojeon is the other western-style building that still remains in Deoksugung, and it was in the process of being built by a British man for his company, when in 1905 the property rights were transferred to Japan. It was finally completed in 1910. After Gojong’s death, Seokjojeon became a Japanese art gallery open to the public. After the Korean Declaration of Independence, the American-Russian joint commission was held here as well in May 1946. The east wing of Seokjogwan building now serves as a palace treasure exhibition, and the west wing is used as part of the National Modern Art Center. The Junghwajeon (Junghwa Hall) was the center of politics during the period of Daehanjeguk (the Great Korean Empire) and served as the backdrop to critical discussions on national affairs among the country’s leaders. The elaborateness of the hall’s interior is said to reflect the confidence of King Gojong (26th king of the Joseon Dynasty, r. 1863-1907) in his ability to effectively lead the country into the 20th century. One of the most striking parts of the building is the pair of dragons that decorates the canopy above the throne of the king. These dragons can also be seen on the ceiling of Junghwajeon and were representative designs of Deoksugung Palace, the imperial palace at that time. Though the Junghwajeon was originally built in 1902 as a multi-roofed building, it was redesigned as a single-roofed building in 1906 after it caught on fire in 1904. In 1592, the Japanese army landed in Busan and marched to the capital of Seoul. Prior to their arrival, King Seonjo fled to Uiju, where he stayed for one and a half years. When he returned to Seoul, he had no place to stay because all of the places had been burned down during the war. So, he used this place, which was originally the residence of one of his relative’s families, as a temporary palace. Prince Gwanghaegun succeeded King Seonjo and then renamed this palace Gyeongungung. After King Gojong returned from the refuge with a Russian delegation, he chose to reside in this place. He remained at the palace even after he had been forced to hand over the throne to his son, Emperor Sunjong. The name of the palace was changed at this time to Deoksugung Palace, meaning the “palace of virtuous longevity.” The Junghwa Hall is one of the historical centers of Deoksugung Palace, which stands proudly alongside other notable buildings at the palace, such as Seokeodang, Junmyeongdang, Jeukjodang, Jeonggwanheon, Deokhongjeon, Borugak, and Jagyeokru.  


Seoul(Yongsan-gu) , Itaewon・Yongsan

The rainbow-colored roll cakes are produced twice a day at 12:30 and 16:30 in the afternoon. They are so popular that they are practically sold out within 10 minutes on weekends and 1 hour on weekdays! The seven colors on the cake seem so vivid that it almost feels like it is filled with artificial pigments. However, the cake is colored by 100% natural ingredients filled with earl grey custard crème, making it an irresistible favorite dessert among the young. If you are not a fan of roll cakes, Frank's has a great selection of other delicacies such as the brioche packed with reach butter flavor, freshly baked ciabattas and croissants with soft and flaky layers. They might be 'less colorful' and attractive compared to their signature rainbow cakes but they are also steady sellers of Frank's. ☞ Baking Time [Rainbow Roll] 12:00 and 16:30 everyday [Cow Roll] 12:00 every Tuesday, Wednesday, Thursday and Sunday  


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

The 63 Wax Museum is your chance to get up close and personal with some of your favorite stars and world figures (or at least extremely realistic-looking replicas of them)! The 63 Wax Museum (B3 of 63 City) is the first celebrity wax museum in Korea and is a moderately-sized facility with 70 figures categorized into 11 sections.In the Hall of Fame, visitors can meet former Korean leaders such as Gimgu, Park Jeong Hee, and Kim Dae Jung. Wax figures of Einstein, Gandhi, and Beethoven can be seen in the Historical Figures section and David Beckham and Tiger Woods are among the famous figures in the Sports Star section. The museum also offers unique sections such as the Scary Gallery, Animation Zone, and more.


Gyeongsangbuk-do(Gyeongju-si)

Gyeongju National Museum is steeped in tradition. Representing Gyeongju, which was the capital city of the Silla Kingdom (57 BC - AD 935), the museum is where you can view the cultural history of Gyeongju district. Exhibitions are divided into 4 large areas: the Main hall, Annex I, Annex II, and the Outdoor Exhibit Area (Museum Grounds).In the Main Hall you can see earthenware, with various artworks and craftworks in the Arts and Crafts room. Gukeun Memorial Hall exhibits over 600 artifacts, which were the personal collection of Dr. Lee Yang-Seon, donated to the museum for preservation. Artifacts from the great tombs of the city of Gyeongju are displayed in the Gobun Gallery in Annex I. There are many glittering accessories, such as golden crowns and ornaments, belts, earrings, etc. You will be introduced to the superb artistry of the Silla Period through these artifacts.Approximately 30,000 artifacts have been excavated from Wolji Pond, the most significant of which are exhibited in the Wonji Gallery in Annex 2. Other galleries in Annex 2 exhibit household goods. These various types of items show many aspects of life in the Royal Court during the Silla Period. After the galleries, you can move on to the Outdoor Exhibit Area, in the Museum Grounds. King Seongdeok’s Bell, located here, is the most renowned of all Buddhist temple bells. You cannot help but feel solemn as you gaze upon the relic. There is also a variety of artifacts from royal palaces and temples exhibited throughout the grounds. Buddhist sculptures make up the majority of the stone artifacts. If you are a traveler interested in Buddhism or the magnificent culture of royal palaces, this is a place you do not want to miss.


Jeollabuk-do(Jeonju-si)

Omokdae is located on top of a steep hill and is one of the places where Yi Seong-gye (who later became King Taejo, the first king of the Joseon Dynasty) stopped to celebrate his victory on his way home from a war with Japanese invaders at Hwangsan Mt, Unbong at the end of the Goryeo Era. It is also a place where Mokjo, one of Yi’s forefathers, had once lived.Across from Omokdae is Imokdae, which is located near the foot of Seungamsan Mountain where Chimyeongjasan, a holy Catholic monument is placed. 80m down from Imokdae are memorial stones and a memorial house.Imokdae is the place where Mokjo (forefather of King Taejo) had played war games as a child with his friends, a simple action which appears in ‘Yongbieocheonga’ (a 15th century ballad narrating national longevity and cultural achievement). Mokjo left the Jeongju area and moved to Hamgyeong-do as a result of a feud with the Jeonju Busa (public governing official). Yi Seong-gye (King Taejo) believed that Mokjo’s move to Hamgyeong-do five generations before his birth was a sign from heaven pointing to his founding of the Joseon Dynasty.


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Busan(Suyeong-gu)

Hotel Aqua Palace is a cozy and comfortable hotel with a great night view of Gwangandaegyo Bridge and beautiful Gwangalli Beach. Run in connection with the hotel is Aqua Palace, Korea’s only seaside water park. Main attractions include a 90m slide, a wave pool, and various bade pools (warm water massage pools) that are filled with water drawn from 816m underground. Since the park is indoors, guests can enjoy these and other water facilities all year round. The hotel is equipped with various jjimjil-bang facilities, a golf center, and guestrooms ranging from deluxe and family rooms to executive and suites with stunning views and a sophisticated interior design.


Busan(Haeundae-gu) , Haeundae

Beginning as the online site, Beautynet, in 2000, Missha has evolved as a trusted cosmetic brand by reflecting customers' concerns. MISSHA products come from excellent ingredients and rigorous lab testings to improve their quality. Shop assistants in Missha at Centum City offer one-on-one professional consulting to visitors as well.


Busan(Busanjin-gu)

Founded in 1986, Samgwangsa Temple is the second Cheontae (천태종), located in Choeup-dong, Busanjin-gu, Busan. The temple nestled in the hillside of the Baekyang mountain so all Busan area is viewed at one glance with the bright morning sunshine. It opens 24 hours for praying and continues its practice Buddhism religiously everyday.


Gwangju(Buk-gu)

Gwangju Family Land is an amusement park equipped with dozens of exciting rides as well as recreational facilities such as a swimming pool, an ice rink, and a sledge park. Spanning 290 acres of land, it is the largest urban amusement park in all of Jeollabuk-do and Jeollanam-do Provinces. The amusement park also offers entertainment courses designed for couples, families and children.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

La Yeon takes pride in expressing the traditional tastes of Korea through carefully prepared Korean cuisine. Experience formal Korean dinning through La Yeon's course menus.