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Gukje Market Section No.4
Busan(Jung-gu)

Located in Sinchang-dong, Busan, Gukje Market is a major tradtional market for retail and wholesale purchases. Main items include machine tools, electronics, utensils, and clothing. As a tourist attraction in Busan, the market offers not only diverse items, but delicious dishes.

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Buam-dong
Seoul(Jongno-gu) , Insadong・Jongnon

Buam-dong is a neighborhood in central Seoul that was once occupied mostly by artists and writers. Today, modern galleries, coffee shops, and restaurants stand side by side with old mills and barber shops on the narrow alleyways, making Buam-dong a sophisticated yet classically charming destination.

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Bongsan Culture Street
Daegu(Jung-gu)

Bongsan Culture Street is a landmark culture & arts place in Daegu. The street, which stretches all the way from Daegu Hakwon to Bongsan Yukgeori (six-way intersection), has over 20 galleries of various sizes.It was 1991 when the small alley with several art galleries started to turn into a breeding ground for culture and the arts. Soon after, the street was officially designated ‘Bongsan Culture Street’ and subsequently, the roads were neatly paved, artistic street lamps were installed, and streetside gardens were created. With the opening of Bongsan Culture Center and Cultural House for Teens, the street became increasingly frequently by citizens, not just professional artists.At Bongsan Culture Street, artwork os on display throughout the year and every October (when the Bongsan Art Festival is held) the whole street is filled with artistic passion. 

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Museum of Art, Seoul National University
Seoul(Gwanak-gu)

Museum of Art, Seoul National University was established as an independent institution in 1995 after several years of development under the Department of Modern Art at Seoul National University Museum. It is the first university art museum in Korea dedicated exclusively to modern and contemporary art. Designed by the world-renowned architect Rem Koolhass, the museum was constructed and donated by the Samsung Group. It has evolved into a cultural complex equipped with exhibition halls, auditorium, classrooms, and other educational facilities. The museum places special emphasis on educational programs that are open not just to the university's students and faculty, but also to the local community. In addition to modern and contemporary artworks, the museum brings together and exhibits diverse forms of art and culture such as architecture, music, literature, film, and theater.

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House of Choi Seung-hyo
Gwangju(Nam-gu)

The House of Choi Seung-hyo is a traditional residential building located on the southeastern slopes of Yangrimsan Mountain. Choi Sang-hyeon was an activist who offered his attic as a place of refuge for other activists. Since the building was constructed in the 1920s, it offers a valuable glimpse into the architectural style of Korean houses at the end of the Japanese colonial period.The rectangular building is open to the east, has 8kan rooms in the front and 4kan rooms to the sides (kan: a traditional unit of measurement), and is graced by a traditional ‘paljak’ roof.

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Uhwajeong Pavilion
Jeollabuk-do(Jeongeup-si)

Uhwajeong Pavilion is located in the middle of a lake on the way to the Mt. Naejangsan Visitor Information Center. Many photographers come here to capture the particularly beautiful view of the pavilion and the autumn foliage reflected in the lake. Uhwajeong Pavilion takes it name from the legend that the pavilion once grew wings and ascended into the heavens.

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HiKR GROUND
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Discover the Heart of Korean Pop Culture at "HiKR Ground" – Your Ultimate Korean Entertainment Destination!         Prepare yourself for an extraordinary journey where tradition meets contemporary, art meets technology, and dreams meet reality. Nestled in the pulsating heart of Seoul, the Korea Tourism Organization Seoul Center introduces "HiKR Ground," a trailblazing space that is more than just a Korean tourism publicity center — it is your gateway to the exhilarating world of K-Pop, mesmerizing media art, and the authentic Korean local tourism experience that goes beyond your imagination. Step into a Realm of Unforgettable Experiences: First Floor - The HiKR Wall and Beyond Embark on an unprecedented visual journey through the "HiKR Wall," a grandiose media canvas showcasing the impeccable artwork, "Landscape of the New City" by the renowned media artist Lee Lee-nam. Here, you're not just viewing art; you're stepping into it, surrounded by vibrant displays and curated tourism videos brought to you by global Hallyu aficionados. Your adventure into the Korean zeitgeist begins here, drawing you into a world where art and technology dance in a vivid tapestry of sights and sounds, offering a modern gaze into the Korean spirit.   Second Floor - Your K-Pop Dream Studio Channel your inner K-Pop star at the state-of-the-art XR Live Studio, where you are the lead in your music video. This is not just a studio; it is a canvas where your K-Pop dreams come to life, with the vibrant backdrop of the rejuvenated Cheonggyecheon Stream adding a touch of natural splendor to your production. And while here, don’t miss the captivating "North Wall" installation by the illustrious artist Suh Do-ho, a piece that seamlessly blends art and nature, offering a contemplative space amidst the K-Pop excitement.   Third & Fourth Floors - Dive Deep into the Local Korean C Ascend to the upper echelons of "HiKR Ground" where a rich tapestry of local Korean experiences awaits. Here, every corner offers a new adventure, with exhibitions that narrate the poetic tales of Korea's lands and waters, and interactive sessions that bring you face to face with the artistry and craftsmanship that is quintessentially Korean. What sets "HiKR Ground" apart is its unwavering commitment to offering a multi-faceted exploration of Korean culture, with a special emphasis on fostering a deep connection with the younger generation. It's a haven where the young and the young at heart can forge unforgettable memories, diving deep into a culture rich in history, yet vibrant and contemporary. Come, be a part of this vivacious journey, as "HiKR Ground" greets global enthusiasts with a warm "Hi" and opens its doors to a playground where every moment is a celebration of the Korean spirit. Discover "HiKR Ground"— where Korea welcomes the world, and where every visitor becomes a part of the ever-evolving Korean story. Let's make history together at "HiKR Ground," your ultimate destination for a rich, immersive, and truly Korean experience.

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Nakhwaam Rock
Chungcheongnam-do(Buyeo-gun)

Nakhwaam is a rock cliff towering over Baengmagang River in the northern end of Busosan Mountain. According to the legend, this is where the royal court women of Baekje jumped off to kill themselves when the kingdom of Baekje was defeated during the invasion of Sabiseong Fortress (now Busosanseong Fortress in Buyeo) by the Shilla-Tang Alliance. The name of this rock, Nakhwaam, literally means "the cliff of falling flowers" and symbolizes the fidelity and loyalty of Baekje women. 

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Eldis Regent Hotel
Daegu(Jung-gu)

Situated in the heart of the city of Daegu, the recently-renovated Eldis Regent Hotel is in close proximity to domestic financial institutions, government offices, the Daegu World Cup Stadium, and Daegu Stadium. The European-style business hotel has up-to-date central heating, ventilation, and air conditioning systems and each of the 8 different types of guestrooms is equipped with soundproof windows. Hotel facilities include a banquet hall, an elegant, sit-down restaurant (“Regents Court”), a jazz bar (“Blue Chicago”), and a fitness club outfitted with modern weight and workout equipment.The hotel is located near a transfer subway station (lines 1 and 2) making it easy to reach the many shopping districts of Daegu. The Lotte Department Store, Hyundai Department Store, and Daegu Department Store, and the traditional Seomun Market are all within walking distance of the hotel, making Eldis Regent Hotel a favorite accommodation among shoppers. Various plastic surgery and medical clinics are located nearby with Yangnyeongsi, a tourist site known for its 350 years of history in traditional Korean medicine, a mere 3-minute walk from the hotel.Whether it's touring Daegu, going shopping, or receiving sophisticated healthcare, guests enjoy various activities during their stay at Eldis Regent Hotel.

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Yonggeumok
Seoul(Jongno-gu) , Insadong・Jongnon

Yonggeumok is a restaurant famous for chueo tang (loach stew) with a tradition of 75 years.

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