Gyeongsangbuk-do(Bonghwa-gun)

Waters from the Taebaek Mountains forged Seokcheon Valley (석천계곡), located in Bonghwa-gun, Gyeongsangbuk-do. The valley is wide, shallow, and surrounded by thick pine forests. Broad, flat rocks are scattered throughout, and the valley is a great place for children to play. Next to the valley, you will also find Seokcheonjeong Pavilion, which was built in 1535 (Joseon period). This pavilion, made of Bonghwa red pine trees called Chunyangmok, and mounted on stone, offers a great view of the nearby scenic mountain.


Jeollabuk-do(Wanju-gun)

This fortress was completed in 1675, the first year of the reign of King Sukjong (1674-1720) of the Joseon Kingdom. It was intended that in time of war or other emergency, the portrait of King Taejo enshrined in Gyeonggijeon Hall and the spirit tablet of the Yi Clan founder, kept at Jogyeongmyo Shrine, both in Jeonju, would be brought to the fortress for safekeeping. In fact, they were brought to the safety of the fortress when Jeonju was occupied by the Donghak peasant army in 1894. The original wall was 4m to 5m high, 3m wide and 16km long and had three main gates (East, West, and North) and eight smaller ones. Of the three covered gates of the fortress, only the stone archway of the west gate remains together with part of the stone wall. Inside the fortress are Wibongsa Temple and Wibong Falls, one of the 8 Beauties of Jeonju.


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Located in Hongdae, this restaurant specializes in instant tteokbokki. There are many menus for all ages, including pork cutlet tteokbokki, yukyuk tteokbokki, and bulgogi tteokbokki.  


Gyeongsangbuk-do(Gunwi-gun)

Once you reach the Hantijae Peak of Mt. Palgongsan, the Gunwi Buddha Triad Grotto (known as ‘the 2nd Seokgulam Grotto’, 군위삼존석굴) stands to welcome you. This grotto, designated as National Treasure No. 109, is a natural cave on a sheer cliff. Here, you can see the beautiful Amitabul Buddha, the Bodhisattva of Power and the Bodhisattva of Compassion. This 4.25m-wide and 4.3m-long cave is located 20m above the ground. This grotto is the progenitor of the Gyeongju Seokgulam Grotto, preceding the construction of Seokgulam grotto by 100 years. It has been designated as a world cultural heritage. The square-shaped ceiling is highest in the middle of the chamber. The Amitabul Buddha sits in the center with the Bodhisattva of Power and the Bodhisattva of Compassion flanking its left and right sides. The main Buddha is very refined and graceful with short hair and a divine smile on its face, sitting with crossed legs in a full-lotus posture.


 
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Incheon(Bupyeong-gu) , Bupyeong

The Definitive Frontier of K-Casual Style: A Curated Journey to WHO.A.U Bupyeong (Where California Heritage and Incheon’s Vibrant Fashion Pulse Converge) South Korea’s fashion narrative is often written in the neon-lit streets of Seoul, yet the true connoisseur of style knows that the heart of authentic youth culture beats in Bupyeong, Incheon. Beyond the grand terminals of the international airport lies a district defined by its electric energy and trend-setting spirit. At the epicenter of this creative hub stands WHO.A.U Bupyeong, a premier destination that offers far more than apparel—it offers a lifestyle for the modern global explorer. For the international visitor, WHO.A.U Bupyeong is not merely a retail space; it is a sanctuary of K-Casual aesthetic refined through the lens of timeless American heritage. We invite you to step into a world where comfort meets charisma. [The Brand Narrative] The Harmonious Fusion of Two Worlds The name WHO.A.U—an acronym for Who Are You—is a bold invitation to self-expression. The brand’s philosophy is rooted in the sun-drenched, carefree spirit of California, yet it is meticulously polished with the sharp, avant-garde tailoring and high-quality standards that have made Korean fashion a global phenomenon. At the Bupyeong flagship, this fusion comes to life. Whether you are seeking the iconic Steve Bear collection—featuring the most beloved embroidered mascot in Asia—또는 impeccably structured Varsity Jackets that have become a staple for K-pop icons, every garment is designed to be a durable, stylish companion for your global adventures.   [The Excellence of Bupyeong] Why Global Travelers Rank Us Five Stars Consistently rated as a "must-visit" landmark by the international community, WHO.A.U Bupyeong earns its prestige through a commitment to excellence in every detail. An Expansive Selection of Exclusive Collections Unlike smaller satellite shops, the Bupyeong location serves as a comprehensive showcase for the brand’s entire creative output. Travelers frequently praise the vast inventory and size range, ensuring that every guest finds their perfect fit. From premium knitwear that defies seasonal trends to the latest streetwear drops, the selection is curated to meet the highest international standards. A Masterclass in International Hospitality Art and style speak all languages, but the hospitality at Bupyeong adds an extra layer of warmth to your journey. The staff is renowned for their polite, professional, and patient demeanor. Guests from North America, Europe, and Asia alike have lauded the team’s ability to provide a seamless shopping experience, offering expert style advice and size assistance that makes every visitor feel like a VIP. The Ultimate Fashion Anchor in Incheon Situated at the threshold of the legendary Bupyeong Culture Street, the store offers a spacious, high-end atmosphere that provides a sophisticated contrast to the bustling energy of the nearby Bupyeong Underground Shopping Mall. It is the perfect place to pause, reflect, and refine your wardrobe amidst your exploration of Incheon’s cultural treasures.   [The Essential Keepsake List] The Heritage Varsity Collection Often hailed as the gold standard of Korean varsity style, these jackets offer a premium weight and classic silhouette that serves as the ultimate "only-in-Korea" fashion trophy. The Steve Bear Series Bring home a touch of Korean charm. The intricate embroidery of Steve Bear on premium cotton hoodies and tees makes for the perfect high-quality souvenir or a nostalgic gift for loved ones. The Ultra-Soft Premium Hoodie Line Known for their exceptional durability and "cloud-like" texture, these are the quintessential pieces for the chic, travel-ready minimalist. [Visitor Information] WHO.A.U Bupyeong (후아유 부평점) • Location: Heart of Bupyeong Culture Street, Namdong-gu, Incheon. • Access: A strategic 5-minute stroll from Bupyeong Station (a major intersection of Seoul Subway Line 1 and Incheon Subway Line 1). It is effortlessly accessible for travelers arriving from either Seoul or Incheon International Airport. Logistics: The store offers a spacious layout designed for comfortable browsing, even for those with travel luggage. Editor’s Professional Tip: To experience the full spectrum of Incheon’s youth culture, spend your morning navigating the labyrinth of the Bupyeong Underground Mall, then emerge to the street level for a premium shopping session at WHO.A.U. Conclude your afternoon at a nearby boutique cafe to showcase your new K-style acquisitions. "Dress for the journey you’ve always imagined. At WHO.A.U Bupyeong, your unique story is woven into every stitch."


Chungcheongbuk-do(Jecheon-si)

Jecheon is home to one of Korea’s three major medicinal herb markets to emerge since the Joseon Dynasty. The scenic city distributes almost 60 types of medicinal herbs produced from the Taebaeksanmaek Mountain Range, energized by its generous local residents. The city aims to excel in the scientific study, industrialization, and globalization of Hanbang (Korean traditional medicine) throughout the world, to boost longevity and health. Jecheon’s Korea Medicine-Bio Fair is held in Expo Park in Wangam-dong, Jecheon-si. The festival includes an array of hands-on programs including exhibitions, trading, events, symposiums, hands-on activities, designated resting areas, a folk song concert, cultural events, cultural art performances, and more.


Jeollanam-do(Gwangyang-si)

Donggok Valley is one of four large valleys on Baegunsan Mountain. The valley opens up towards Gwangyang, with the waters of Dongcheon Stream flowing into Gwangyangman Bay. Donggok Valley is wide, making it convenient for transportation, and perfect for a family get-away location during the holidays. Located along Hanjae Pass between the mountain summit and Ttoaribong Peak on the western side, the valley is also sometimes called Dapgoksimni. The valley stretches a distance of 10km and is especially beautiful in fall when surrounded by vibrant autumn foliage. Donggok Valley is a protected nature reserve, with over 900 various species of vegetation growing here.


Busan(Gijang-gun)

Ilgwang Daebokjip is a puffer fish specialty restaurant offering healthy puffer fish dishes cooked with great care. They use fresh ingredients delivered directly from local producers.


Chungcheongbuk-do(Cheongju-si)

Opened on May 4, 2001, Midongsan Arboretum in Cheongju, Chungcheongbuk-do is a provincial arboretum, built to develop and propagate forestry techniques and found ecological education environments. Covering an area of 3,114,049.60㎡ (942,000 pyeong), the arboretum houses almost 873 species of plants and 652,000 plants in 11 exhibition halls including an Oak tree hall, a Maple tree hall, and a genetics hall, which presents plant genetic resources like Jeongipumsong hugyemok (succession of pine tree). In addition to the 11 themed arboretum halls, Midongsan Arboretum also has a forestry educational hall, plant seed bank, research center for wild plants, nature experience camp, and more.


Chungcheongbuk-do(Chungju-si)

The site stretches from North to South on a basin in the Haneuljae mountain pass, which connects Chungcheongbuk-do and Gyeongsangbuk-do provinces. It is said that Mauitaeja, the last prince of the Silla Kingdom, had dream one night as he was traveling to Geumgangsan Mountain where the Goddess Gwanseeumbosal instructed him to erect a statue Buddha. As a result, he built a temple to honor the goddess’ wishes at the current site of Mireuk-ri. Though the temple site has been invaded multiple times, the statue of Buddha has remained intact for over 1,000 years.