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Myeong-dong, Namdaemun and Bukchang Special Tourist Zone
Seoul(Jung-gu) , Insadong・Jongnon

Myeong-dong, Namdaemun and Bukchang-dong are widely known among international visitors as hot spots for shopping and food. Myeong-dong is a popular destination for shopping, culture, arts and fashion. Major shopping malls such as Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore and Samik Fashion Town are located here. Shoppers can find a variety of products here from high-end items to relatively inexpensive clothes. There’s also no shortage of street food, traditional restaurants, coffee shops and fancy cafes. Namdaemun Market is the biggest traditional market in Korea. Visitors can purchase souvenirs and local produce at an affordable price in the shopping complex crowded with stores and street stalls. The market sells a variety of clothes, kitchenware, toys, accessories, food, flowers and imported goods. Bukchang-dong and Sogong-dong have high-end accommodations including Lotte Hotel Seoul and Westin Chosun Seoul, duty-free shops, and restaurants serving traditional dishes. [Myeong-dong, Namdaemun Market and Bukchang-dong Special Tourist Zone] Areas included: Myeong-dong, Hoehyeon, Sogong-dong, Bukchang-dong, Mugyo-dong and Da-dong, Seoul Area size: 872,809㎡ Tourist attractions: Myeong-dong, Namdaemun Market and Bukchang-dong, Department Stores (Lotte Department and Shinsegae Department Store, etc.), Traditional Market, Duty-free Shop, Hanok Village, N Seoul Tower, etc.

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Bongeunsa Temple Stay
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Bongeunsa Temple, located on Sudosan Mountain in Samseong-dong, Gangnam-gu, offers a 2-day, 1-night temple stay program designed to provide urbanites with an opportunity to take a break from their busy routines and meditate on Buddhist teachings. Every Thursday, the temple also holds ‘Thursday Temple Life’ for foreign visitors only. The temple has a volunteer group to help and accommodate the needs of foreigners attending the program.

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Ceci Cela
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

This orange-colored Mediterranean-style bakery has a great variety of pastries and cakes. You can also enjoy a relaxing brunch of Belgian waffles and pancakes. The carrot cake, with lots of cream cheese and fresh cream, is the most popular item on the menu.  

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Dongdaemun Stationery Store Street
5.0/1
Seoul(Jongno-gu) , Dongdaemun

Dongdaemun Stationary Store Street is located in Changsin-dong near Dongdaemun Station, and is a wholesale market selling toys and stationery. Almost 100 stationery stores are packed in the area, selling robots, dolls, play houses, various school supplies, party and event items, stationery, and toys. Visitors can purchase any items at prices 30-40% off of regular market prices and sometimes one can get bigger discounts.

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Cine de Chef
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Cine de Chef means "a movie theater with chefs." CGV Cine de Chef is a new style of cinema, which combines both movie theater and restaurant. This luxurious and cozy restaurant has seven exquisite chefs that offer delicious French and Italian food.

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Namsan Cable Car
Seoul(Jung-gu) , Insadong・Jongnon

The Namsan Cable car runs from the base of Namsan Mountain (located in central Seoul) up to the Namsan Tower, one of the most representative tourist attractions in Seoul, loved by tourists and residents alike. The new cable cars, which have been in operation since Dec. 6, 2008, have an increased capacity of 48 people per car (up from 38). Unlike the older cars, the new cable cars have glass on all four sides, giving riders a wider view of the mountainside. Approximately 50,000 people ride the Namsan Cable Car each month. Visitors who are looking for a more tranquil tour are advised to go in the morning. For both a daytime and nighttime view of Seoul and the tower, take the cable car up the mountain in the late afternoon and coming back down in the early evening (to beat the nighttime rush). To get to the cable cars without having to walk too much, take the Namsan Oreumi, (Namsan outdoor elevator). The Namsan Oreumi is the first inclined outdoor elevator in Korea. It runs a distance of 140m (from the entrance of Namsan 3rd Tunnel to the parking lot of the Namsan Cable Car) and takes visitors to the Namsan Cable Car station in about two minutes, as opposed to the usual 20-min. walk. Maximum capacity is 20 people and operating hours are the same as the Namsan Cable Car (09:00 to 23:30). The other way to get to the Namsan Cable Car station is by going out of exit 3 of Myeongdong Station, subway line 4 (see ‘directions’ section for details).

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Woljeongsa Temple
Gangwon-do(Pyeongchang-gun)

Woljeongsa Temple is located in the forest of the valley east of Mt. Odaesan, and it is composed of 60 temples and 8 monasteries made into one large temple. Woljeongsa Temple was established by Monk Ja Jang (590~658). At Woljeongsa Temple there is the Seongbo Museum where you can view the Buddhist culture of the Goryeo Dynasty (918∼1392), the nine-story octagonal pagoda, also called as the Sari-Pagoda (relic pagoda), and the Stone Seated Buddha figure. Also there is the Jeokmyeolbogung where Buddha's bones are said to be preserved, and the large sermon hall Jeokgwangjeon Pavilion. Usually in a Jeokgwangjeon Pavilion the Vairocana figure is enshrined, but it is interesting that the Sakyamuni figure is enshrined at Jeokgwangjeon Pavilion at Woljeong temple. Woljeongsa Temple of today was restored after the Korean war in 1950 when the Chilbulbojeon, Yeongsanjeon, Gwaneungjeon, Jinyeonggak and 17 other buildings were burned. Many cultural assets and historic data were lost at this time. The Silla Dongjong, which was excavated from the Seonrimwon site in Yangyang-gun, was also lost. The Budo site (relic site) and sagoji (historic document storage) is nearby Woljeongsa Temple. The Budo site is a 15-minute walk from the Woljeongsa Temple to its location at the Sangwonsa Temple, just before crossing the Banya Bridge. Here there are 22 pagodas that hold the remains of the monks who had lived here. Sagoji is an hour’s walk from Woljeongsa Temple towards Sangwonsa near Yeonggamsa Temple.

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Pildongmyeonok
Seoul(Jung-gu)

Most foods from the northern region are characterized by their mild taste. In particular, Pyeongyang-style cold buckwheat noodles has a milder flavor compared to Hamheung-style cold noodles. Pildongmyeonok's cold buckwheat noodles may taste bland for those who are used to stronger flavors or seasonings, but it is praised by others who prefer mild flavors. The neat after taste of broth and chewy noodles are enough to delight one's tastebuds. Pyeongyang-style dumplings is another popular dish at Pildongmyeonok.    

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Wonjo Seoul Samgyetang
Busan(Jung-gu)

This restaurant specializes in samgye-tang (ginseng chicken soup) and has had 60 years of tradition in Nampo-dong. It has been family run for many generations.

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Cartier Maison
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Opened in September 2008, Cartier Maison is the largest store in Korea offering Cartier collections. It is equipped with a customer service center and an atelier dealing with special orders.

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