Seoul(Jung-gu) , Namdaemun・Seoul-Station

This shabu shabu restaurant usesi high-quality Korean beef and is famous because of its gravy and tender meats. Organic vegetables and wild flowers delivered from various places such as Ulleung Island and Jirisan Mountain give a delicious taste. Also, the rice porridge after having a noodle casserole is worth trying.* Designated Best Korean Restaurant by the Seoul Metropolitan Government


Seoul(Jung-gu)

The phenomenon of Jangchungdong Jokbal Street started 50 years ago with the opening of two Korean jokbal (steamed pig trotters) restaurants, followed by the influx of new jokbal restaurants during the late 70's and early 80's.Today, the jokbal restaurants continue to serve one of the most sought after Korean delicacies from the main road and the alleyways of the Jangchungdong 1(il)-ga Street area.


Seoul(Yongsan-gu)

Salam is a small but popular Turkish restaurant located near the Seoul Central Masjid (Seoul Central Mosque) in Itaewon, Yongsan-gu, Seoul. Traditional Turkish dishes like beef and lamb kebabs and lamb with vegetables are displayed on a large table next to the kitchen, allowing you to see the dishes before making your choice. The restaurant is particularly popular among Islamic diners.


Gyeongsangbuk-do(Gyeongju-si)

According to the historical records of Samguk-sagi, Wolji Pond was built during the 14th year of King Munmu (r. 661-681 AD) of the Silla Kingdom (57 BC-935 AD). Small mountains were created inside the palace walls, beautiful flowers were planted, and rare animals were brought in to create an exquisitely exotic garden fit for royalty. The pond was originally built in Wolseung Fortress (built in 101 AD during the Silla period), but the fortress was destroyed and now lies in ruins.In 1974, an excavation project revealed large spherical shapes (measuring 200 meters in diameter and 180 meters in x_height) which indicated that 3 islands had been located in the pond. Thanks to these important findings and existing historical records, Wolji Pond has been restored to nearly its former glory.ImhaejeonjiAs one of the detached palaces of the Silla royal family’s main palace, this structure was used as the crown prince’s palace. Imhaejeon is historically the most important building on the property and records often refer to the whole area as ‘Imhaejin.’An excavation resulted in the discovery of several buildings: Hoerang (corridor area) and five towers in the western part of the area. Some sites have been restored while others have been left in their natural state with only the cornerstones poking out from beneath the ground.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Bulgogi is a Korean word referring to all types of grilled meat. During the 1950s, grilled meat used to be called ‘Seolyameok’ or ‘neobiani’. When introduced to Japan, Bulgogi became known as Yakiniku. Depending on the recipe, both salted or seasoned meat are considered Bulgogi. Bulgogi Brothers is a new Korean food concept restaurant where high quality Bulgogi is served amongst a stylish interior with chic jazz music and sophisticated lighting without the annoyance of smoke. The restaurant offers a wide selection from their menu including different types of local bulgogi dishes (e.g. Gwangyang-style and Eonyang-style), grilled Hanu (Korean-bred beef), cold noodles, bibimbap, and stews. Recently, the restaurant has introduced 13 different kinds of traditional liquor leading the efforts to promote quality Korean traditional liquors to a wider audience.


Seoul(Songpa-gu)

Munjeong-dong Rodeo Street is a large shopping district containing over 200 brand-name discount stores. The street is T-shaped, with a 1km-long main street connected to a 400-meter-long alley, and the Munjeong 1-dong Resident Center located at the center. For shoppers’ convenience, there is a public parking lot (if visitors purchase goods at Rodeo Street, they can park here for free) and a parking lot for foreign tourists only (free of charge). Munjeong-dong Rodeo Street is one of Korea’s major shopping streets with customers ranging from teenagers to adults, since discount stores stocking sports wear, casual wear, shoes, men’s and ladies’ suits, and golf wear are all located on this street. Moreover, this is a great place to find deals on famous brands, at prices lower than at a department store. On some items you can get discounts of up to 70-80%.Shopping TipsSince most of the goods are stock from previous seasons, it might be better to purchase the more classic styles rather than the trendy fashions. In some cases, the goods might have been slightly crumpled or stained during the transfer from warehouse storage, but taking them to the dry-cleaners should fix most problems. However you should be careful when looking at the sewing quality, and check for missing buttons.One more thing to bear in mind is the shopping season. Even discount stores have periods when stock runs low. The best time to shop is immediately after the stores in Rodeo Street restock their merchandise. This is done at about the same time as department stores. There is also an enormous variety of goods to choose from during the Rodeo Festivals in May and September. The purchased goods are exchangeable but non-refundable, so check the quality of the products carefully before you purchase them. In addition, Munjeong-dong Rodeo Street has a wide selection of restaurants and entertainment facilities. There are a number of pizza places, coffee shops, and food courts, as well as internet cafes and game rooms in the alleys behind the stores. Visitors can also relax in the surrounding parks. There’s a park with a 600-year-old zelkova tree right behind the Munjeong 1-dong Resident Center. Munjeong Rodeo Street is not just a shopping area; it’s a cultural area. The ‘Munjeong-dong Cultural Festival’ takes place every year in May, and the ‘Munjeong-dong Rodeo Festival’ takes place in May every other year. During these festivals, visitors can watch traditional Korean performances, traditional wedding ceremonies, international fashion parades, hip-hop dancing, and more. A charity sale is held on weekends and national holidays on the open-air stage of the Munjeong 1-dong Resident Center, and merchandise is sold for even bigger discounts.


Incheon(Jung-gu) , Incheon Center

Must-Visit: Discover the Best of Incheon at Incheon Brewery Incheon Brewery is a top destination in Incheon, offering an unforgettable experience for beer enthusiasts. Located in the bustling district of Sinpo-dong, this brewery has become a cornerstone of Incheon’s vibrant beer culture since its establishment in 2018. At the Incheon Brewery, you can sample over ten varieties of craft beers, including their signature ‘Gaehangro Beer’, an exclusive brew that embodies the spirit of Incheon. The ‘Gaehangro Beer’ cans feature the nighttime tourism slogan ‘All Nights INCHEON’, making it a unique souvenir. Other popular beers include Sabjak IPA, Mongyubyeong (Double IPA), Pado (Golden Ale), and seasonal specials like Lemon Plum IPA and Tuxedo Stout. The brewery’s adjacent taproom offers fresh draft beers, bottled options, and a variety of branded merchandise. Enjoy delicious pizzas and snacks in a cozy setting. The second floor of the taproom provides a comfortable space to savor your beer with some tasty bites. Incheon Brewery is also home to ‘Gaehang Baekhwa’, a boutique that celebrates individual values and lifestyles through a curated selection of products from brands like Ballo, Cotton Glass, GHR Studio, OKI, and THNX. The boutique occupies a remodeled 1980s residential building, offering a nostalgic atmosphere across its two floors and rooftop. Incheon Brewery is not just a place for beer; it’s a cultural hub where history meets modernity. Visit their pub, formerly known as ‘Caligari’s Chamber of Secrets’, now proudly named ‘Incheon Brewery’. Here, you can enjoy a lager-style ‘Gaehangro Beer’ with a refreshing herbal aroma and balanced carbonation that appeals to all palates. Whether you’re looking to explore Incheon’s craft beer scene, find unique souvenirs, or simply enjoy a laid-back evening, Incheon Brewery is a must-visit. Each visit promises new and exciting flavors, ensuring a memorable experience every time. Plan your visit to Incheon Brewery today and discover why it’s a favorite among locals and tourists alike!


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Limbyungjoo Sandong Kalguksu offers hand-made noodle dish cooked with fresh ingredients.      


Jeju-do(Seogwipo-si) , Seogwipo

Jeju's largest water leisure park 'Jeju Waterworld' is a great place for family members to get together for activities such as swimming,  relieving physical and mental fatigue at the jjimjil-bang or sauna,working out at the fitness center or even a high-class indoor golf practice range for leisure purposes.


Gyeonggi-do(Gwangmyeong-si)

Lotte Premium Outlets - Gwangmyeong branch is an unban shopping venue that is combined with IKEA, the first Korean branch of the global furniture store, and Costco. The Gwangmyeong branch is conveniently located at the meeting point of four roads - Seohaean Expressway, Gyeongin Expressway 2 and 3, and outer circular road as well as KTX Gwangmyeong Station.