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House of Choi Seung-hyo
Gwangju(Nam-gu)

The House of Choi Seung-hyo is a traditional residential building located on the southeastern slopes of Yangrimsan Mountain. Choi Sang-hyeon was an activist who offered his attic as a place of refuge for other activists. Since the building was constructed in the 1920s, it offers a valuable glimpse into the architectural style of Korean houses at the end of the Japanese colonial period.The rectangular building is open to the east, has 8kan rooms in the front and 4kan rooms to the sides (kan: a traditional unit of measurement), and is graced by a traditional ‘paljak’ roof.

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HiKR GROUND
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Discover the Heart of Korean Pop Culture at "HiKR Ground" – Your Ultimate Korean Entertainment Destination!         Prepare yourself for an extraordinary journey where tradition meets contemporary, art meets technology, and dreams meet reality. Nestled in the pulsating heart of Seoul, the Korea Tourism Organization Seoul Center introduces "HiKR Ground," a trailblazing space that is more than just a Korean tourism publicity center — it is your gateway to the exhilarating world of K-Pop, mesmerizing media art, and the authentic Korean local tourism experience that goes beyond your imagination. Step into a Realm of Unforgettable Experiences: First Floor - The HiKR Wall and Beyond Embark on an unprecedented visual journey through the "HiKR Wall," a grandiose media canvas showcasing the impeccable artwork, "Landscape of the New City" by the renowned media artist Lee Lee-nam. Here, you're not just viewing art; you're stepping into it, surrounded by vibrant displays and curated tourism videos brought to you by global Hallyu aficionados. Your adventure into the Korean zeitgeist begins here, drawing you into a world where art and technology dance in a vivid tapestry of sights and sounds, offering a modern gaze into the Korean spirit.   Second Floor - Your K-Pop Dream Studio Channel your inner K-Pop star at the state-of-the-art XR Live Studio, where you are the lead in your music video. This is not just a studio; it is a canvas where your K-Pop dreams come to life, with the vibrant backdrop of the rejuvenated Cheonggyecheon Stream adding a touch of natural splendor to your production. And while here, don’t miss the captivating "North Wall" installation by the illustrious artist Suh Do-ho, a piece that seamlessly blends art and nature, offering a contemplative space amidst the K-Pop excitement.   Third & Fourth Floors - Dive Deep into the Local Korean C Ascend to the upper echelons of "HiKR Ground" where a rich tapestry of local Korean experiences awaits. Here, every corner offers a new adventure, with exhibitions that narrate the poetic tales of Korea's lands and waters, and interactive sessions that bring you face to face with the artistry and craftsmanship that is quintessentially Korean. What sets "HiKR Ground" apart is its unwavering commitment to offering a multi-faceted exploration of Korean culture, with a special emphasis on fostering a deep connection with the younger generation. It's a haven where the young and the young at heart can forge unforgettable memories, diving deep into a culture rich in history, yet vibrant and contemporary. Come, be a part of this vivacious journey, as "HiKR Ground" greets global enthusiasts with a warm "Hi" and opens its doors to a playground where every moment is a celebration of the Korean spirit. Discover "HiKR Ground"— where Korea welcomes the world, and where every visitor becomes a part of the ever-evolving Korean story. Let's make history together at "HiKR Ground," your ultimate destination for a rich, immersive, and truly Korean experience.

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Uhwajeong Pavilion
Jeollabuk-do(Jeongeup-si)

Uhwajeong Pavilion is located in the middle of a lake on the way to the Mt. Naejangsan Visitor Information Center. Many photographers come here to capture the particularly beautiful view of the pavilion and the autumn foliage reflected in the lake. Uhwajeong Pavilion takes it name from the legend that the pavilion once grew wings and ascended into the heavens.

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Nakhwaam Rock
Chungcheongnam-do(Buyeo-gun)

Nakhwaam is a rock cliff towering over Baengmagang River in the northern end of Busosan Mountain. According to the legend, this is where the royal court women of Baekje jumped off to kill themselves when the kingdom of Baekje was defeated during the invasion of Sabiseong Fortress (now Busosanseong Fortress in Buyeo) by the Shilla-Tang Alliance. The name of this rock, Nakhwaam, literally means "the cliff of falling flowers" and symbolizes the fidelity and loyalty of Baekje women. 

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World Jewellery Museum
Seoul(Jongno-gu) , Insadong・Jongnon

Situated in the gallery district in the back alley of Samcheong-dong (east of Gyeongbokgung Palace), the World Jewelry Museum houses 3,000 jewelry pieces from 60 countries, which have been collected over 30 years. Of which, 1,000 have been selected for display. The first floor contains an Amber Wall that goes back as far as 50 million years, the Golden Hall (El Dorado), the Necklace Hall, and the solemn Alter of the Cross. The second floor holds a mask wall, rings, beads and ivory as well as modern jewelry.

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Yonggeumok
Seoul(Jongno-gu) , Insadong・Jongnon

Yonggeumok is a restaurant famous for chueo tang (loach stew) with a tradition of 75 years.

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Eldis Regent Hotel
Daegu(Jung-gu)

Situated in the heart of the city of Daegu, the recently-renovated Eldis Regent Hotel is in close proximity to domestic financial institutions, government offices, the Daegu World Cup Stadium, and Daegu Stadium. The European-style business hotel has up-to-date central heating, ventilation, and air conditioning systems and each of the 8 different types of guestrooms is equipped with soundproof windows. Hotel facilities include a banquet hall, an elegant, sit-down restaurant (“Regents Court”), a jazz bar (“Blue Chicago”), and a fitness club outfitted with modern weight and workout equipment.The hotel is located near a transfer subway station (lines 1 and 2) making it easy to reach the many shopping districts of Daegu. The Lotte Department Store, Hyundai Department Store, and Daegu Department Store, and the traditional Seomun Market are all within walking distance of the hotel, making Eldis Regent Hotel a favorite accommodation among shoppers. Various plastic surgery and medical clinics are located nearby with Yangnyeongsi, a tourist site known for its 350 years of history in traditional Korean medicine, a mere 3-minute walk from the hotel.Whether it's touring Daegu, going shopping, or receiving sophisticated healthcare, guests enjoy various activities during their stay at Eldis Regent Hotel.

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Busan Asiad Main Stadium
Busan(Yeonje-gu)

Busan Asiad Main Stadium, consisting of 1 underground floor and 4 above-ground floors, with an area of 330,000㎡, has been furnished with 53,000 seats including 252 seats for guests with physically disabilities, and has a maximum holding capacity of 80,000 spectators in stadium. Since beginning construction in November of 1993, the city of Busan invested a total of 22,694,800 won, a work force of 488,000 laborers, and 7 years and 9 months to complete the stadium. An auxiliary stadium of 24,785㎡ stands next to the main stadium. Asiad Main Stadium is a multi-purpose sports complex for holding various performances and residential events. The architectural structure is designed to flow with the image of the international marine city, Busan, focusing on curved, delicate lines throughout rather than straight lines in order to reflect the ocean's rolling waves. The circumference of the stadium is equipped with a deck, similar in appearance to the belt of Saturn. With forty-eight pillars and seventy-two gateways, the wall-less deck embodies an openness with the world and the flow of cosmic energy. Busan Asiad Main Stadium was the first sports arena in Korea to be recognized as a first-class international stadium by the International Association of Athletics Federations (IAAF). Even in the case of heavy rain, with rainfall of as much as 10~15mm/hr, players can continue their competitions after 12~24 hours because of the unique lawn planting method. A lighting system of 2000 lx and the greatest electric scoreboard also provide spectators with high-resolution TV relay broadcasting for a better watching experience.

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YH.KIM ([한국관광품질인증/Korea Quality])
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Located in Myeong-dong of Jung-gu, Seoul, YH KIM is a leather specialty brand. Since its opening in 1990, YH KIM has produced various and unique leather and leather-related products based on its special know-how. Production lines include ready-made and custom-made products. All types of jacket, coat, and vest can be custom-made using not only luxury materials, such as chinchilla, mink, shearling, fox fur, and Rex rabbit fur, but also specialty leather such as crocodile and ostrich skin. YH KIM uses the highest-quality leather or fabric on all products, each of which goes through meticulous inspection and production processes The store displays a variety of ready-made products largely divided into two sections: women’s wear and men’s wear. The shelves showcase bags of various types and designs, and fashion accessories include belt, gloves, hat, scarf and more. Customers can look around and receive consultation in one area in the store.YH KIM goes beyond product manufacturing and sales to operate an after-sales care system. Upon purchase, customers are informed in detail on how to maintain leather goods, with the staff ensuring that all YH KIM products can be maintained as if new every season and enjoyed for many years.

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Bongwonsa Temple
Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

Located at the skirt of Ansan Mountain in Bongwon-dong, Seodaemun-gu, Seoul, Bongwonsa temple , as the center of Korean Buddhism Taego, is a thousand year old temple with a long history and tradition. In 889 (3rd year of Shilla Jinseong Queen’s reign), Master Dosun founded it at the ground of Yeonhui palace (now Yonsei Univ.) and named it Banyasa temple. It was destroyed during the Japanese invasion of Korea in 1592, and later in 1748 (24th year of Joseon King Yeongjo’s reign), it was rebuilt and renamed “Bongwonsa” by two Buddhist monks, Chanjeup and Jeungam.“Yeongsanjae”, one of the Buddhist rituals and also the Important Intangible Cultural Properties No. 50, takes place at Bongwonsa on June 6 every year wishing for the world peace and the reunification of North and South Korea. It was designated as one of the Intangible Cultural Heritage of Humanity by UNESCO in 2009. During Yeongsanjae, visitors can enjoy the Buddhist arts such as Beompae (Buddhist temple music for rituals) and dancing. Also, during summer time, “Seoul Lotus Flower Culture Festival” takes place, so visitors can enjoy the beautiful lotus flowers which are a symbol of Buddhism. 

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