Busan(Dong-gu)

Urban regeneration centered along Sanbokdo-ro road, this road was designated to be the province of renaissance. An archive center where stories of local residents in Sanbokdo-ro road can be found, and a new planned exhibition is held every two months. Personal collection, as well as the history of locals living in this district are well preserved, and such variety of cultural contents is served as a warehouse of resources for the future. * Opening Date: March 6, 2013


Seoul(Nowon-gu)

Situated in Gongneung-dong, Jeil Bean Restaurant has specialized in bean dishes for over 25 years. Using high-quality beans produced in Hongcheon (Gangwon-do), fresh beans are ground at the restaurant using millstones. There are a number of delicious dishes on the menu at Jeil Bean, from bean stew to dishes using tofu. Particularly popular is the cold bean noodles with rich broth that is a beloved summer dish among Koreans.


Seoul(Jung-gu) , Myeongdong

"Located on the first basement of Lotte Hotel in Jung-gu, Seoul, Saeran Glasses is a specialty eyewear store that opened at the same time as Lotte Department Store and Lotte Hotel in Myeong-dong. Saeran Glasses was originally Severance Optical, which opened in the 1920s first near Seoul Station and later in Jongno, becoming what it is today. Based on years of expertise, Saeran Glasses has maintained customer-oriented customizing system and aimed to produce top-quality eyeglasses that best fit individual customers’ vision. The store is operated as a tax refund shop for both Korean and foreign customers, offering full-scale after-service guaranteeing high customer satisfaction. Saeran Glasses showcases differentiated designs and price ranges of leading designer brands as well as popular brands in Korea and abroad, including Lindberg, Cartier, Chrome Hearts, IC! Berlin, Miu Miu, Anne et Valentin, Bulgari, BJ Classic, Oakley, and Ray-Ban. The store’s physical proximity to Lotte Department Store and Lotte Hotel as well as Lotte Young Plaza, Lotte Luxury Department Store (Avenuel), and downtown area makes accessing various convenience facilities and enjoying shopping convenient."


Jeju-do(Seogwipo-si) , Seogwipo


Gangwon-do(Sokcho-si)

Memories Motel is located right next to Dongmyeong Harbor of Sokcho-si, Gangwon-do. Behind the motel is the lighthouse observation building, which is the 1st of Sokcho's 8 Views. There is also Yeonggeumjeong, where you can see the East Sea and sunrise at the same time, a one-minute walking distance from the hotel. To make your trip even better, visit Dongmyeong Harbor’s natural live fish fillet center, just 3 minutes away. You can taste fresh fish fillet there anytime of the year. The view of nature, along with the quiet and clean rooms, is the great benefit of Memories Motel.


Gwangju(Seo-gu)

The Yangdong Market started in the 1910s as a traditional market held on the 2nd and 7th of every month on the white sand beach under Gwangjugyo Bridge. In the 1940s, the market moved to its current location, and was renovated to become the marketplace we know and love today.Covering an area of approximately 1,253㎡, the Yangdong Market is the largest traditional market in the Honam Region (the Southwestern region of Korea). There are four buildings in total and 340 stores selling a variety of items including fruit and vegetables, seafood, manufactured goods, and more. Yangdong Market is especially famous for its Jesa products (those related to Korean ancestral memorial service) and quality items for newly-weds. The market closes on every first and third Sunday from April to September but is open every day from October to March.During the May 18th Democratization Movement, both Yangdong and Daein markets were a grand venue where the citizens of Gwangju gathered together to rally for democratization of the nation. Merchants of the markets provided food, beverages, and medicine to the protestors and participated in the movement alongside their fellow citizens. One of the most well-known places in Yangdong market is Hana Bunsik (Noh Moo-hyun Gukbab) restaurant. It started to become famous after the late President Noh visited the restaurant on Dec.14th, 2002, just 5 days before the presidential election. 


Gyeonggi-do(Seongnam-si)

Gin-Ja is a Japanese restaurant specializing in sashimi (raw fish). In addition to serving fresh sashimi, the restaurant provides adequate space for gatherings.


Gangwon-do(Pyeongchang-gun)

The Lee Hyo-seok Culture Village is a place where author Lee Hyo-seok (penname “Gasan”) was born and raised. The village is also the setting of the author’s story "When the Buckwheat Blossoms,” one of the most celebrated Korean short stories to date. At the x_height of the blooming season, you can enjoy the beautiful scenery of the snowy-white fields of buckwheat flowers, and also from late August to early September. Buckwheat’s prominence in Pyeongchang comes about largely from its pristine nature. The culinary hero, buckwheat, memil in Korean, comes in different varieties, including memil-guksu (buckwheat noodles), memil-muk (buckwheat jelly), memil-buchim (seaoned buckwheat jelly), and memil-kkotsul (buckwheat flower makkolli). The natural buckwheat dishes are said to possess healing power. Since ancient times, Korea has been making and enjoying jelly and noodles made from buckwheat. It is no exaggeration to say that buckwheat jelly and noodles are one of Korea's national dishes. There is something special about buckwheat dishes in Bongpyeong. Its beautiful nature, along with its preserved literary and artistic heritage, has played a part in maintaining the good taste of its buckwheat dishes. It's a great place to find a thriving food culture.


Chungcheongnam-do(Gongju-si)

The Songsan-ri Tombs and Royal Tomb of King Muryeong (reign 462-523) contains representative relics of the Baekje period (234~678). The Songsan-ri Tombs contain the graves of kings from the period when Baekje's capital was Gongju, and it is believed to contain 10 such graves. Only seven graves have been discovered so far.The main attraction of Songsan-ri Tombs is the wall painting drawn on the number six tomb – it is the only art of its kind in the world, created from the way the bricks were laid to create the wall. The tomb is shaped like a long tunnel, the top rounded like a dome. There are pictures of fire-breathing dragons on the tomb. Only the parts of the wall where the pictures were to be drawn had earth coated on, and on that earth was drawn Sasindo, the Four Symbols – blue dragon, white tiger, red peacock, and black turtle.The popular Tomb of King Muryeong is the 7th tomb, and it is the resting place for Baekje's 25th King Mu-Ryeong and his queen. This tomb was discovered accidentally when installing pipes to prevent tombs number 5 and 6 from being flooded. Tomb of King Muryeong was found to be unusual in the way it was built and what it contained. It was built with bricks like the 6th Tomb, and many national treasures were found inside, supplying scholars studying Baekje culture with precious research material. There were 108 kinds of artifacts found inside, totaling 2,906 items altogether. Twelve of these artifacts were designated National Treasures. They are all on display at Gongju National Museum. Some of the representative treasures are the crowns worn by the king and the queen, gold decorations for the crowns, gold earrings, necklaces, bronze mirrors, pillows, and foot rests. Recently the tomb was permanently sealed off to protect the treasures. However, you can look at the miniature of the tomb, an exact duplicate of the original, in the basement of the Gobungun Building.


Busan(Jung-gu)

Located on Gwangbok-dong Fashion Street in Busan, Antidote specializes in surfboards and surfboarding products. Newcomers can get instructions on surfboarding as well. Antidote houses various international and Korean brand items. Fragrance and fragrance holders are also available. In addtion, Antidote offers special sunglasses and goggles along with diverse accessories and hats.