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Museum of Korean Embroidery

Seoul(Gangnam-gu) , Gangnam Station・Yeoksam

The Korean Embroidery Museum, which was founded in 1976, is privately funded by Heo Dong-Hwa, and is a place where you can view the artistry of women from the Joseon Period. Embroidery is a picture drawn on leather or cloth using needle and thread. Displayed in this museum are about 1000 works of embroidery by women from the Joseon Period (1392-1910). You can see Buddhist embroideries, cloth wrappers, various cloths, and pleated sheets featuring traditional Korean patterns and colors. Starting with the '500 Years of Traditional Korean Embroidery' exhibition at the National Museum of Korea, the Korean Embroidery Museum has had 20 different exhibitions in many prestigious museums in Japan, the U.S, and other countries, that have garnered much praise. It has been at the forefront of running exhibits outside the country and of letting the world learn about the beauty of traditional Korean embroidery. It also publishes books about traditional embroidering methods. The museum is highly recommended for all who want to experience the beauty of traditional Korean embroidery.

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Dongdaemun Fashion Town Special Tourist Zone

Seoul(Jung-gu) , Dongdaemun・DDP

Regarded as the capital of Korea’s fashion industry, Dongdaemun Fashion Town is a fashion town that never sleeps. Reports state that 45% of Seoul’s foreign tourists have also visited Dongdaemun Fashion Town.The Dongdaemun Fashion Town Special Tourist Zone consists of both wholesale and retail markets. The town started as a traditional market for wholesale, but the advent of modern shopping buildings now allows shoppers to purchase either in wholesale or retail. Dondaemun appeals to many travelers as it is easily accessible by public transportation. The fashion town is conveniently located near Dongdaemun Station (Seoul Subway Line 1 & 4) and Dongdaemun History & Culture Park Station (Seoul Subway Line 2).Dongdaemun Fashion Town is more than just a place for selling clothes; the entire process, from planning to production also takes place here. The setting is preferred by young designers who are looking to challenge themselves. The surrounding area has also been revitalized through the positive ripple effects brought about by events and performances organized by the shops and malls in the town.The name of the town came from Dongdaemun Gate, originally called Heunginjimun Gate. The gate was built during the Joseon Dynasty and is located in the vicinity of Dongdaemun Fashion Town.[Dongdaemun Fashion Town Special Tourist Zone]Areas included: Areas around Dongdaemun Design Plaza, newly established and traditional MarketsArea size: 585,709 ㎡Tourist attractions: Dongdaemun History & Culture Park, Cheonggyecheon Stream, Chungmu Art Hall, shopping malls (Doota, Migliore, etc.), wholesale clothing mall and traditional market.

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Parnas Mall

Seoul(Gangnam-gu) , COEX・Samseong・Bongeunsa

Grand Intercontinental Seoul now introduces the first premium & casual shopping mall, called Parnas.Shopping, food, beverages, and cultural activities are at your disposal all in one place that offers a home-like atmosphere.

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Lotte Department Store - Busan Branch

Busan(Busanjin-gu) , Seomyeon・Jeonpo

The Lotte Department Store of Busan gave birth to a full-fledged department store culture in Busan, Korea's second largest city. Lotte Department Store Busan is located on the bustling streets of Seomyeon, and along with Lotte Hotel, forms the shopping and leisure culture of Lotte Town. Nearby the department store, various forms of entertainment are available, such as the Lotte Cinema, a wide selection of restaurants, and district full of luxury brands. All in all, Lotte Department Store offers a unique shopping experience with its elegant interior and great products.

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E-mart - Yeouido Branch

Seoul(Yeongdeungpo-gu) , Yeouido

E-mart is a discount supermarket operated by Shinsegae, a department store franchise. Located in central Yeoido, E-mart is frequented by many international residents who live in the area. This single-level branch does not carry home appliances or sports goods, but instead sells groceries and prepackaged foods.

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Dosan Ahn Chang Ho Memorial Hall

Seoul(Gangnam-gu) , Garosu-gil・Sinsa

Dosan Ahn Changho Memorial Hall was established for the purpose of sharing the mind and spirit of Ahn Changho. It opened in November 1998 to mark the 120th anniversary of the patriot’s birth and the 60th anniversary since he lost his life serving his country. On the first floor of the building is Dosan Hall, which is used as an exhibition hall, multimedia room and reference room. One floor below is Daeseong Hall, which houses the secretariat and Dosan ideology research association. The floor below that is Jeomjin Hall, which is used as an auditorium. The memorial hall holds collections such as Dosan’s personal belongings and related materials and also hosts experience-oriented programs for students of all ages to educate them on the dedication Dosan had for his country, his people and for humanity. * Ahn Changho (Pen name: Dosan), who dedicated all sixty years of his life to both modernizing his country and to Korea’s independence movement, was a great leader and mentor to the Korean people. The Dosan Ahn Changho Memorial Hall was built to express the strenuous efforts, loyalty and bravery he demonstrated during his life in hopes for a better future. This memorial hall hopes to inspire patrons with the same direction and passion in life that Dosan had for Korea and humanity.

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Dongdaemun History & Culture Park

Seoul(Jung-gu) , Dongdaemun・DDP

At Dongdaemun History & Culture Park, traditional buildings, relics, ruins, and cutting edge modern cultural facilities come together harmoniously. Seoul Fortress, Igansumun Water Gate, Dongdaemun History Exhibition Hall, Dongdaemun Excavation Site Exhibition Hall, Dongdaemun Stadium Memorial Hall, an event hall, and Design gallery can all be found at the park. Also, the remains of the old Dongdaemun Baseball Stadium can still be seen, including two stadium light towers used for night games and a giant torch. During the construction work of the park, remains and relics were unearthed, including Igansumun Water Gate and Chiseong (the first defense facility found) of Seoul Fortress, 44 buildings sites from as early as the Joseon Dynasty including Hadogamteo Site (military training ground), and 1,000 relics including Joseon Baekja (white porcelain of the Joseon Dynasty) and Buncheong Sagi (grayish blue powdered ceramics) from the early Joseon Dynasty through the Japanese colonial rule period. The excavated relics and remains will be restored and exhibited around the park.

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Santorini Seoul

Seoul(Mapo-gu) , Hongdae・Yeonnam・Mangwon

Santorini Seoul is a multipurpose cultural complex comprised of a museum, gallery, performance hall, shop, and a café. The cultural complex, located in the basement floor of Homi Atelier (a famous art supply store for professional artists), is around 700 pyeong (more than 2000 meters squared) in size. The facility can be categorized into three main parts: an open-run museum exclusively for trick art; three galleries / performance hall; and an art museum displaying cat-related pieces. The trick art museum features paintings that are extremely realistic and seem as if they are in 3D. By posing next to the painting in a certain way, you can take a picture and look like you’re part of the painting! In the gallery section, artwork by well known artists is on display and is changed every few months. The complex stays open every night until 10:00pm and is a popular date spot for office workers.

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Seoul Gyeongdong Market

Seoul(Dongdaemun-gu) , Cheongnyangni・Gyeongdong Market

As the nation began to recover from the aftermath of the Korean War, farmers from the northern Gyeonggi-do region and Ganwon-do gathered around the old Seongdong Station (renamed ‘Hansol Donguibogam’) to sell their produce and wares. The farmers’ impromptu gathering on the fallow farmland to make their transactions soon led to the birth of a new marketplace.Seoul Gyeongdong Market, a.k.a. ‘Gyeongdong Market’, is located around Jegi-dong, Yongdu-dong and Jeonnong-dong at Dongdaemun-gu and consists of the Gyeongdong Oriental Medicine Market, the Gyeongdong New Market, the Gyeongdong Old Market, the Gyeongdong Building, Hansol Donguibogam, and more.Currently, renovations are underway to reinvent the out-dated market environment into an updated shopping experience that still preserves the area’s innate charm. In 2004, Hansol Donguibogam was built and opened on the spot where the Midopa Department Store used to stand. Hanbang Cheonha, Donguibogam Tower-Tel and other areas are now undergoing renovations.

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ARTIST CHOCOLATE Sunshine Dongdaemun Branch

Seoul(Jung-gu) , Dongdaemun・DDP

Photo / 写真 / 照片(instagram) @sunshine_kpop_official K-POP Galaxy: Your Ultimate Destination for Idols' Albums and Merch at Artist Chocolate Dongdaemun All Things Hallyu: Dive into the World of K-POP Idols' Merchandise and Albums at Artist Chocolate Dongdaemun K-POP Treasure Trove: Find Every Idol's Album and Merchandise at Artist Chocolate Dongdaemun Step into the heart of K-POP culture at Artist Chocolate Dongdaemun - your ultimate destination for Hallyu indulgence, now situated in the bustling Doota Mall on B2 floor, a move from its previous Myeongdong location. This vibrant store is a dream come true for K-POP enthusiasts and chocolate lovers alike, merging the world of music and sweet treats in Seoul's premier shopping district. As you explore the store, immerse yourself in a world where premium Belgian chocolate meets K-POP glamour. The Artist Chocolate Dongdaemun store proudly presents the "SM Artist Premium Chocolate" series, a feast for the senses featuring beloved groups like Girls' Generation, Super Junior, NCT 127, NCT DREAM, and aespa. Each chocolate box, a treasure trove of six pieces adorned with artist photos, characters, and logos, also includes an enchanting acrylic magnet showcasing the artists' faces or characters, all crafted from 100% pure cocoa butter by Belgium's esteemed chocolate brand, Belcolade. Photo / 写真 / 照片(instagram) @sunshine_kpop_official Photo / 写真 / 照片(instagram) @sunshine_kpop_official Photo / 写真 / 照片(instagram) @sunshine_kpop_official But the delights don't stop at chocolate. The store offers an extensive range of K-POP idol-themed merchandise, from the irresistible TinyTAN characters inspired by BTS, spreading messages of hope and courage, to exclusive goods featuring idols like SEVENTEEN, Red Velvet, and NCT. With albums, character goods, and other memorabilia showcasing these global icons, fans can dive deep into the world of their favorite idols. Beyond sweets and sounds, the store's array of idol-themed items – including stickers, toothbrushes, coin wallets, keyrings, character masks, pens, tin cases, and bags – ensures there's something for every fan. Each group enjoys its dedicated zone within the store, offering signed albums, photobooks, and unique memorabilia perfect for creating lasting memories or taking commemorative photos. Photo / 写真 / 照片(instagram) @sunshine_kpop_official With products ranging from the affordable to the premium, the Artist Chocolate Dongdaemun store is poised to become a must-visit for international fans of the Hallyu wave planning a trip to South Korea. Moreover, the store is set to expand its offerings, including premium chocolates from other beloved K-POP groups like Red Velvet, SEVENTEEN, and TOMORROW X TOGETHER (TXT), promising even more reasons to visit. Discover the ultimate K-POP experience at the Artist Chocolate Dongdaemun store, located in the heart of Dongdaemun district, within Doota Mall's B2 floor. This unique shopping haven is where your passion for Hallyu stars and sweet cravings collide, offering an unparalleled selection of idol-themed goods and mouthwatering chocolates. Don't miss this distinctive destination for a deep dive into the K-POP universe, making unforgettable memories with exclusive merchandise and exquisite chocolates!

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