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Seoul Museum of Art
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Seoul Museum of Art (SeMA) is a Korean modern art museum conveniently located in the Deoksugung Palace area near Jeongdong Theater (traditional performances) and Nanta Theater. SeMA is a 3-story building with 6 exhibition halls, a lecture hall for educational programs, and a library where art-related books, magazines, and visual reference materials are available to the public. In one of the exhibition halls is a permanent collection titled "The Soul of Chun Kyung Ja," an exhibition of the works of the famous Korean artist Chun Kyung Ja. An art museum popular among both locals and visitors, SeMA holds internationally renowned exhibitions twice a year and has hosted Chagall, Matisse, Picasso, Van Gogh, Pompidou, and many other famous collections.

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Ssamziegil
Seoul(Jongno-gu) , Insadong・Jongnon

Ssamziegil is a comprehensive shopping center located on the famous Insa-dong Street. It houses over 70 stores that sell various items, ranging from fashion and art to food and accessories, on four floors above the ground that are connected by spiral staircases. Moreover, diverse performances and exhibitions are regularly held on the first floor yard, while the open ceiling and the rooftop garden bring in natural elements for enhanced shopping experience.

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Haneol Craft
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Haneol Craft is the only store in the COEX Mall specializing in traditional Korean handmade crafts. It offers colorful Hahoe masks (traditional Korean masks) and traditional Korean crafts, attracting many international tourists.

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Eyedaq Optician - Myeongdong Branch
Seoul(Jung-gu)

Associated with Eye Matrix of Japan, Eyedaq offers every kind of eyeglasses: from high myopic lenses to progressive lenses and sports glasses. Its main customers include those in need of special eyeglasses: police officers, firefighters, professional sports players (such as football and baseball players), and skin and scuba divers. As a service to its Japanese clientele, the shop provides overseas shipping options to Japan. Customized eyeglasses can be ordered online. In addition, Eyedaq boasts an array of famous imported brands such as Hoya, Seiko, Pentax, and Zeiss. 

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Seoul Metropolitan Library
Seoul(Jung-gu)

Seoul Library provides access to a wide range of documents and materials about Seoul Metropolitan City. Visitors will find diverse resources related to the city including, history, culture, urban planning, transportation, environmental issues, administration, reports on outbound visitors, research documents, video clips, and e-data.

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Hyundai Premium Outlet Gimpo
Gyeonggi-do(Gimpo-si)

Housing multiple brands and showcasing the latest fashion trends, the Hyundai Premium Outlet Gimpo consists of 230 premium brands altogether. Located conveniently near where the public transportation stops, Hyundai Department Store is seeking to serve both local and international visitors with lots of attractions.

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Seoul National Science Museum
Seoul(Jongno-gu) , Insadong・Jongnon

The Seoul National Science Museum first opened its doors to the public in 1945. It was destroyed during the Korean War (1950-1953) and was later rebuilt at its current location in 1972. The museum features a range of exhibition halls and hands-on programs offering visitors an opportunity to experience the principles of science. In addition, the programs focus on nurturing the creativity of children and helping children better understand science.

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Daejanggeum
Seoul(Songpa-gu) , Jamsil(Lotte World)

Daejanggeum serves traditional Korea meals, reinterpreting royal dishes from the Joseon Dynasty. Daejanggeum faithfully uses only the best local ingredients to make all their food, from the soybeans used for soy sauce and soybean paste, to kimchi. In addition to the food, guests can enjoy dining with lacquerware from Korea's Holder of Intangible Heritage, Mr. Yi Jin-ho, and forged works by 5th generation blacksmith, Cha Ingyu.

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Biker Starlet
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Biker Starlet offers diverse bags with unique designs that can be carried to cocktail parties and clubs. The designers of Biker Starlet are involved in the entire production process, so customers can be guaranteed high-quality, innovative items. The shop is a must-visit for those looking for colorful, luxurious leather items.

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Tteok Museum
Seoul(Jongno-gu) , Insadong・Jongnon

About 2,000 old Korean kitchen utensils and tteok (rice cake) related items are displayed here and arranged by various themes. The displayed utensils are handmade household necessities that are ingenuous, yet reveal the lifestyle of the working class. The elderly may relive fond childhood memories and the younger generation can experience the wisdom of ancestors through the rare kitchen utensils.

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