Located in Geumjeong-gu, Busan, Innisfree Pusan National University Branch is a tax refund shop for Korean and foreign shoppers. The store is right at the heart of the youthful Pusan National University neighborhood, about 100 meters away from the Pusan Nat'l Univ. Station on Line No. 1. Decorated in refreshing green, the store carries the lively atmosphere of the university area. It displays cosmetics by category, skincare, and makeup products and men’s cosmetics as well as new products, sale items, and gift sets to make shopping convenient. Products mainly consist of items befitting the area frequented by customers in their 20s and 30s, and foreign language service is available during business hours. The store also displays a box for collecting used bottles to practice the naturalism concept of the brand. Innisfree Pusan National University Branch is open 365 days a year from 10 in the morning until 10:30 in the evening.
As a Korean cosmetic brand carrying the eco-cleanliness of Jeju Island, Innisfree is taking the lead in promoting an eco-friendly green lifestyle through naturalist cosmetics representing the healthfulness of nature.