Gyeongsangnam-do(Hadong-gun)

Hwagae Market, which appears as the setting in Kim Dongri's novel, "Yeokma" (meaning "Stagecoach"), has a beneficial location on the border of Yeongho-nam and Gyeongsangnam-do, allowing it to easy access to seafood and salt from the southern coast, grains from the plains of Honam, wild vegetables and herbs from the foot of Jirisan Mountain and its lumber trading center. You could count the number of markets of that scale in Korea on one hand.


Gyeongsangnam-do(Changwon-si)

Experience the bounty of the sea at Masan Fish Market, located in the beautiful region of North Gyeongsang in South Korea. Recognized for its flavorful seafood, Masan is home to this bustling marketplace that boasts over 200 vendors. Whether it's luxury fish or the humble mackerel and pollock that adorn the tables of everyday families, this market offers a diverse range of freshly-caught seafood straight from the southern coastline. Furthermore, Masan offers its own unique flavors in the form of salted and dried fish. Using local, fresh seafood, these delicacies have gained popularity among visitors. Immerse yourself in the essence of Masan at affordable prices. The pinnacle of the Masan Fish Market experience is the highly anticipated 'Masan Fish Market Festival'. This annual event attracts a multitude of visitors who come to enjoy the seafood while sharing the joy of the festival with the locals. Embark on a journey to Masan, a treasure trove of the sea in South Korea, and prepare to be mesmerized by the taste and vibrant colors of its seafood. A trip to Masan and the Masan Fish Market is a culinary adventure waiting to be explored. Be welcomed by an array of flavorful seafood eager to be savored. The Masan Fish Market, a place where you can experience the flavors and culture of Masan, South Korea, should definitely be on your travel bucket list.


Daegu(Jung-gu)

Hyundai Department Store is located in Jung-gu, Daegu and it is equipped with a wide variety of shops and brands in its mega-sized mall for convenient shopping. In addition, the basement level attached (also known as U-PLEX) allows shoppers to go for a movie session at the CGV cinema, enjoy shopping and entertainment activities all under one roof.


Jeollanam-do(Gangjin-gun)

Gangjin Tamjin Celadon is the gallery of Mr. Kim Gyeong Jin, Gangjin Celadon Master No. 1, and Jeollanam-do Master Craft Artisan No. 3, also serving as a celadon retail shop. Master Kim Gyeong Jin had been taught by Master Jo Gi Jeong, Intangible Cultural Heritage No. 5 with celadon skill. Tamjin is a former name of Gangjin, home to Gorye Celadon. Cheongjachon, Daegumyeon where the retail shop is located, is also the venue of Gangjin Celadon Festival every year. Gangjin Tamjin Celadon is an eco-friendly pottery emitting far infrared ray and anion, and has been selected as an excellent craft product by the Ministry of Physical Culture and Sports. The retail shop is filled with celadons in jade color. Celadon with different patterns such as celadon tableware, teaware in lotus leaf shape, celadon coffee grinder, and dripper, coffee cup, etc. are on sale. At the back of the shop is a traditional kiln still heating porcelain. There is also a site for up to 70 people to experience celadon making activity including pattern carving and wheel shaping. Goryeo Celadon Museum, located just opposite the shop, displays the 500-year history of the celadon; Korean Minhwa Museum, on the other hand, is another spot worth visiting.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Located in Apgujeong-ro, Gangnam-gu in Seoul, Bridge Optical is a specialty eyewear store dealing with leading designer brands and products from Korea and abroad. Bridge Optical first opened in 2005 with the Sinsa Branch but expanded and moved to its current location in 2015 under the new name Bridge. There are three branches today: Sinsa Branch, Sinnonhyeon Branch, and Guro Branch in Seoul. Styled with a youthful, café-like interior mood, the store offers an open atmosphere where customers can freely try on all products displayed in the store. All products – eyeglasses and sunglasses of various designs and selections – come with price tags, inclusive of prices for the frame and 1.60 high refractive lens. The store also sells spectacle cases and other eyewear-related items. Bridge Optical operates a Korean blog through which customers can find out about products and events as well as get news and information before visiting the store.


Jeollabuk-do(Jeonju-si)

The Lotte Department Store Jeonju Branch is located in Jeollabuk-do Jeonju-si, and offers over 500 Korean brand names and imported luxury brands for a premium shopping experience. The Jeonju branch has over 130 specialists who instruct classes at the store's cultural center, an 8-theater state-of-the-art multiplex cinema, a sky park/rest area, convenient parking facilities, a children’s rest area, a children's specialty hair shop, a skincare room, and other facilities and services. Store hours are from 10:30am to 8:00pm with extended hours on Fridays, Saturdays, and Sundays. It is closed for one Monday a month.


Seoul(Gangnam-gu)

I.Posh offers handmade shoes using high quality Italian leather. Its shoes adapt flexibly to the wearer's foot, providing extreme comfort. Shoes can be customized upon request with excellent repair/maintenance services. All items are within a reasonable price range.


Jeollanam-do(Yeosu-si)

Yeosu Specialty Seafood Market is lined with small shops and restaurants serving seafood dishes using fresh fish caught from the southern coast. In order to maintain the freshness of live fish, the aquariums installed at each store use filtered and sterilized seawater, which is drawn off the coast near Dolsan Bridge. Yeosu Specialty Marine Market also operates an online seafood shopping mall.


Gangwon-do(Pyeongchang-gun)

Bongpyeong Market opens on days with '2' and '7' with the interval of five days.  One can imagine as the protagonist in the famous novel by Lee Hyo-seok 'When the Buckwheat Blossoms' as he or she goes through the market. Recently, memil without fail, has been the top product in the market. From Memil Mak-guksu (buckwheat noodles), Memil-buchim (buckwheat pancake), Memil-jeonbyeong (buckwheat crepe), Memil-Jjinbbang (buckwheat steamed bun), Tojong Memil-Sundae, Memil Guksu-Jeongol (buckwheat noodles hotpot), Memil Namu Bibimbap and more, a variety of buckwheat-related foods can be found in this market.


Daejeon(Seo-gu)

The Lotte Department Store Daejeon Branch, located in Daejeon-si Seo-gu, is a high-class department store with quality customer service and a wide selection of quality goods. The Daejeon branch has a state-of-the-art movie theater, cultural center, and various other convenience facilities designed to create a cultural space for its customers. Store hours are from 10:30am to 8:00pm with extended hours on Fridays, Saturdays, and Sundays. The store is closed one Monday each month.