The Eche 더 이채(이채쇼핑몰)

The Eche is a Tourists Duty Free Shop open only to foreigner visitors. It is located in Paju Book City, which is accessible by Jayu-ro Road. It sells Korean-made products including traditional art craft, folk craft, cosmetics, and jewelries at prices without taxes. Staff members are fluent in English, Chinese, and Japanese.

The Eche also provides traditional culture experience programs to help foreign visitors understand Korea better and see its unique beauty. Visitors can participate in a kimchi making experience to feel the excellence and healthiness of kimchi, one of the world's top five foods for longevity. Opportunities are also offered to taste and purchase foods made from kimchi such as kimchi pancakes. Other programs provided are metal crafts, textile crafts, hanji (Korean paper) crafts, and hanbok (Korean traditional clothing) experience programs. Korean quilts, pressed flower crafts, and calligraphy experience programs are relatively more approachable, and are beloved by many visitors.