Sangju-si in Gyeongsangbuk-do is known as Gamgoeul (literally "persimmon village") since it exports a large quantity of persimmons annually. Naturally, there are many local stories related to the fruit. Every autumn as persimmons ripen, the city holds a festival to celebrate its specialty and to continue the tradition of telling its Gamgoeul stories.
The Sanju Gamgoeul Story Festival puts on major programs, including an opening ceremony, performances, and various hands-on experience programs.