The Blue Dragon Film Awards draws all Korean stars to the red carpet. Hosted by Korea's Sports Chosun newspaper, the Blue Dragon Film Awards Show started in 1963 with the goal of raising the quality of Korean movies and further developing Korea's movie industry. The Blue Dragon has now established itself as the Grand Prix of Korean movie cinema and is the undisputed authority in the field.The selection among the movies released in the previous year is made based on the number of votes cast by Netizens and the opinions of movie experts. Then the final winner is selected by a nine-member jury recommended by the Executive Committee. Awards Program: The Blue Dragon Film Awards considers only blockbusters and popular movies of high artistic value released during the previous year. During the award period, about 40 movies that have made to the final list are screened to the public for free.After the screening of each selection, the awards ceremony opens in full swing. The categories are Best Film, Best Director, Best New Director, Best Leading Actor, Best Leading Actress, Best Supporting Actor, Best Supporting Actress, Best New Actor, Best New Actress, Best Cinematography, Best Music, Best Art Direction, Technical Award, Best Original Screenplay, and Best Lighting, each recognizing those who have contributed to the development of Korean movies.Other interesting categories are the Most Popular awarded to the star that received the most Netizen votes and the Most Popular Film awarded to the movie with the highest viewership throughout the previous year. A week prior to the award ceremony, the previous year's award recipients gather for a handprint event to immortalize their Blue Dragon award. Festival Highlights: Since this is an awards ceremony, guessing which movie will be the winner and comparing your guess with the official results is one way to enjoy the ceremony. This is also a chance to see all of Korea's most popular stars in one place, so a camera is a must. The shows by popular artists during the award ceremony also add to the entertainment.

The Seoul Bike Parade is a festivity promoting energy conservation culture among Seoul citizens. The parade starts at Gwanghwamun Square with about 5,000 participants. The bikes pass Seoul Station and the north end of Hangangdaegyo Bridge and finish at Peace Plaza in the World Cup Park. Participating citizens can enjoy the cool breezes of the beautiful Han River while riding a bike along Seoul’s most representative courses, including from Gwanghwamun to the north end of Hangangdaegyo Bridge, and the Gangbyeonbuk-ro course passing under the seven bridges of the Hangang River.

Asiana International Short Film Festival (AISFF) is the first and biggest international competitive short film festival. Over the years, it has received thousands of submissions from around the world, and screened hundreds of them. A highlight of the AISFF is the "In The Air" program, which determines films to play on Asiana Airlines flights. Furthermore, AISFF has established a fund to support short film production and industry leader development.

The Gwanghwamun International Art Festival is designed to increase public knowledge and appreciation for the arts and culture. In addition to the art exhibitions, visitors will also be able to enjoy various performances and try different kinds of arts and crafts such as ceramics, silver handicrafts, leather handicrafts, and  more. The festival is also making a continuous effort to deliver more exciting programs and activities for the visitors' enjoyment.

‘Ballerina who Loved a B-boy’ is a non-verbal musical written and directed by Choi Yoon-Yeop. The production made its debut in December 2005 at Korea’s first B-boy theater in the nightlife hotspot of Hongdae. Since then, it has been staged all around the world while gaining national and international acclaim and following.In this show, which features World B-boy Champion ‘Extreme Crew,’ the story of a ballerina who falls in love with a B-boy unfolds through a dynamic mix of different dance genres such as break dancing, jazz, popping and ballet. Anyone is welcome to enjoy the performance that is so full of energy and excitement that it keeps the audience members off their seats and swaying rhythmically to the show!- Photographing and videotaping are ALLOWED during the show -

Seoul Café Show is held for 4 days in every year in COEX. Featuring one of largest exhibition regarding coffee and tea, the show has become the main bridges, offering business opportunity in the international coffee industry, showing new culture and trends of food and beverage since 2002 when it first started. The show presents various food categories including coffee, tea, bakery, and ice cream as well as café interior, franchise-related, opening own business, and alike that covers all the relevant field. Also, visitors can watch diverse coffee roast machine, espresso machine, original materials, tea and dessert, and enjoy coffee beans from Brazil, Colombia, Costa Rica and more where is major coffee producing nations. With this exhibition, there will be ‘World Coffee Leaders Forum’, participating masters in the coffee industry. Leaders from all the countries will share knowledge and foresee the trend and future development direction in coffee industry which is valuable for all the visitors.

The pride of Daehangno, the musical "Hwarang", is playing at Dahangno Art Madang. Hwarang has been played for more than 800 times in Daehangno and as it reaches its 1,000th performance, the musical numbers will also be rearranged for a more magnificent show and traditional musical instruments will be incorporated into the performances.

Deoksugung Pungnyu is a night-time traditional arts performance that takes place at Deoksugung Palace in downtown Seoul. Traditional art specialists (many officially recognized as ‘intangible cultural assets’) take the stage with their apprentices to fill the cool night air around the stately palace walls with the hauntingly beautiful melodies of the past. The performance is part of an effort to help visitors immerse themselves in the traditional Korean arts while getting a more authentic experience of the palace, instead of just observing the world of the ancients from afar.

Seoul National Cemetery hosts an event with weeping cherry blossoms that symbolize the protection of the nation. The color of its cherry blossoms of the cemetery are paticularly pink. Also, the view of the the weeping cherry blossoms with their branches hanging down makes people think about paying respect to the souls of all the patriots and to solemn one's mind. The festival is held in every April with varied sightseeing activities to enjoy weeping cherry blossoms fully.

JAMI, which means "good food with a lot of nutrition" in Chinese characters or "fun" in Jeju dialect, is a premier lunch concert involving gugak (traditional music) performances, followed by a 6-course meal over the course of an hour and 30 minutes. The concert features pansori (traditional narrative singing), traditional dance, as well as performances by the all-female gugak ensemble, Cheongarang, while the lunch serves galbijjim (braised short ribs) on Mondays, salmon bibimbap on Tuesdays, and bulgogi deopbap (rice topped with marinated beef) on Wednesdays. Moreover, audience members may submit a birthday song request for their special occasion.