The festival offers chances to meet Korean Hallyu stars including SHINEE, INFINITE, 2PM, Wonder Girls and other popular K-POP stars. This performance will be broadcasted live on KBS 2TV, as well as to 20 countries through the KBS World channel.

Icheon is famous for producing the best rice in Korea. In fact Icheon rice is so good that it used to be served to the kings of Korea in the past, and is still highly thought of today. The Icheon Rice Culture Festival celebrates its famous rice and also the local agricultural practices.Major events of the festival include a reenactment of the parade that transported rice to Hanseong (the old name for Seoul) for presentation to the king, and the huge rice cauldron that is capable of feeding thousands of people.

The National Folk Museum is celebrating the first full moon of the Lunar new year, Jeongwol Daeboreum, through a 3-day event. A variety of experiences are prepared to eliminate bad luck and pray for prosperity and health. The event provides a chance for locals and tourists alike to learn more about the traditional culture of Korea.

Homigot, the main venue of the Homigot Sunrise Festival, is located on the easternmost point of the Korean Peninsula. Homigot means ‘village on a tiger’s tale’ and is also the location for the first sunrises in Korea.The festival includes local cultural performances, a New Year celebratory event, fire show, sunrise concert and other diverse performances. Visitors may sample free tteokguk, a traditional New Year’s Day dish, during the special event of ‘Serving tteokguk for 10,000’. Other events such as kite-flying and launching hope balloons with wishes attached will provide enjoyable moments to reflect on the previous year and create new year resolutions.

The city of Busan served as a temporary capital during the Korean War. Seo-gu, the heart of Busan, especially had an important role, as the government and legislature offices as well as the presidential residence, were relocated to this area. Refugees from all over the country gathered to Busan during the war, sharing pain and comfort with one another, and also created Busan's unique scenery, "Sanbokdoro Road." Busan Night Tour includes exhibition and experience programs that take visitors on a tour around the remains of Korea's modern history, including the Provisional Capital Memorial Hall, Temporary Capital Memorial Street, Government Headquarters of the Temporary Capital (currently Seokdang Museum of Dong-a University), areas of Ami-dong Tombstone Cultural Village, and more.

Healing Music Festival first began in 2008 with a theme of abundant and relaxing music meeting nature. This year, the festival will be held in Imjingak Pyeonghwa-Nuri Park. Around 20 domestic and overseas musicians who are noted for their healing music are invited. Along with the healing music stage, a “Healing Playground” featuring treatment of mind and body through artistic programs will be offered. Participants can heal their mind and body at this music festival.

SIDance was created by Seoul Section of the International Dance Council CID UNESCO in 1998 as a proper channel for introducing Korean dance to international stages as well as worldwide trends to the local dance scene. Korean dance had experienced a severe lack of international exchanges, but that has been surmounted, to a certain degree, since the formation of the Seoul Section of the International Dance Council CID-UNESCO in 1996.SIDance stands out among its various activities to promote Korean dance. SIDance, led by LEE, Jong-Ho, the artistic director, has since grown into a dance festival at the international level, marking its 18th anniversary in 2015. SIDance is closely working together with governmental bodies including Ministry of Culture, Sports and Tourism, Seoul Metropolitan Government, Korea Foundation, and Seoul Foundation for Arts and Culture as well as embassies and official organizations abroad. SIDance has been also elected as a member of AAPAF (Association of Asian Performing Arts Festivals), being recognized of its active engagement with international exchanging activities in the performing arts scene of Asia. SIDance has recently reached its highest point to collaborate a number of joint projects with prominent festivals including Singapore Arts Festival, Festival Montpellier Danse and Festival Internacional Cervantino. SIDance has invested significant efforts in cultural exchange, collaboration, and co-productions in the field of dance, representing the dance scene in Korea to the international stage. 

Herb Island Lighting & Illumination Fesitval features a romantic ambience created by splendid lightings. It is comprised of a pink wish tunnel, sparkling buildings, Santa Village, photo zone and other twinkling places for visitors to enjoy.

The year 2013 marks the 18th anniversary of the Seoul Friendship Fair. This year’s festival will be attended by 300 performance teams from sister cities from over 14 different countries as well as teams from foreign embassies, tour agencies, and cultural centers from over 60 countries. A wide spectrum of unique culture events will be taking place, including traditional performances and sampling of cuisine from around the world. Other events include traditional costume shows and a traditional folk art exhibition.

Introduced since 2006, the annual 'Seoul Drama Awards' is hosted to connect a variety of countries and encourage them to share their finest drama productions for all drama fans in the world to enjoy. By cultivating hallyu, Seoul tourism and developing a healthy national cultural festival, the festival ultimately hopes to promote and create a harmonious relation in the drama industry.