The Blue Dragon Film Awards draws all Korean stars to the red carpet. Hosted by Korea's Sports Chosun newspaper, the Blue Dragon Film Awards Show started in 1963 with the goal of raising the quality of Korean movies and further developing Korea's movie industry. The Blue Dragon has now established itself as the Grand Prix of Korean movie cinema and is the undisputed authority in the field.The selection among the movies released in the previous year is made based on the number of votes cast by Netizens and the opinions of movie experts. Then the final winner is selected by a nine-member jury recommended by the Executive Committee. Awards Program: The Blue Dragon Film Awards considers only blockbusters and popular movies of high artistic value released during the previous year. During the award period, about 40 movies that have made to the final list are screened to the public for free.After the screening of each selection, the awards ceremony opens in full swing. The categories are Best Film, Best Director, Best New Director, Best Leading Actor, Best Leading Actress, Best Supporting Actor, Best Supporting Actress, Best New Actor, Best New Actress, Best Cinematography, Best Music, Best Art Direction, Technical Award, Best Original Screenplay, and Best Lighting, each recognizing those who have contributed to the development of Korean movies.Other interesting categories are the Most Popular awarded to the star that received the most Netizen votes and the Most Popular Film awarded to the movie with the highest viewership throughout the previous year. A week prior to the award ceremony, the previous year's award recipients gather for a handprint event to immortalize their Blue Dragon award. Festival Highlights: Since this is an awards ceremony, guessing which movie will be the winner and comparing your guess with the official results is one way to enjoy the ceremony. This is also a chance to see all of Korea's most popular stars in one place, so a camera is a must. The shows by popular artists during the award ceremony also add to the entertainment.

The Jeju MBC International Peace Marathon held in Hallym Stadium is organized by Jeju MBC and managed by the Korea Athletic Federation's Jeju Branch. The marathon provides a full course, half course, general course (10 km), and health course (5 km).  Visit the official website to register for the marathon.

The Incheon International Half Marathon is hosted in the area of Munhak Worldcup Stadium. The marathon offers varied sightseeing events yearly to attract more participants.

Jecheon is home to one of Korea’s three major medicinal herb markets to emerge since the Joseon Dynasty. The scenic city distributes almost 60 types of medicinal herbs produced from the Taebaeksanmaek Mountain Range, energized by its generous local residents. The city aims to excel in the scientific study, industrialization, and globalization of Hanbang (Korean traditional medicine) throughout the world, to boost longevity and health. Jecheon’s Korea Medicine-Bio Fair is held in Expo Park in Wangam-dong, Jecheon-si. The festival includes an array of hands-on programs including exhibitions, trading, events, symposiums, hands-on activities, designated resting areas, a folk song concert, cultural events, cultural art performances, and more.

The past, present and future of hip hop, The Cry has now has returned with the an all-new remix of music. A lineup of the hottest  hip hop legends awaits you with the best concert experience.

Seoul Café Show is held for 4 days in every year in COEX. Featuring one of largest exhibition regarding coffee and tea, the show has become the main bridges, offering business opportunity in the international coffee industry, showing new culture and trends of food and beverage since 2002 when it first started. The show presents various food categories including coffee, tea, bakery, and ice cream as well as café interior, franchise-related, opening own business, and alike that covers all the relevant field. Also, visitors can watch diverse coffee roast machine, espresso machine, original materials, tea and dessert, and enjoy coffee beans from Brazil, Colombia, Costa Rica and more where is major coffee producing nations. With this exhibition, there will be ‘World Coffee Leaders Forum’, participating masters in the coffee industry. Leaders from all the countries will share knowledge and foresee the trend and future development direction in coffee industry which is valuable for all the visitors.

Korea Folk Village "Adding the Moonlight" extend the operating hour until 22:00 to show the beauty of traditional folk village at night. The beauty under the moonlight becomes more exciting as visitors can have a thrilling experience at a hunted village walk through horror program and other fun events.