Seoul(Jung-gu)

Seoul Photo Festival is held with the participation of citizens of Seoul-si, gathering their individual pictures to present the memory of picnic areas and reminding us of what family means. This special exhibition shows a part of leisure culture in the modern era, classified by period and location.


Seoul(Jongno-gu)

Jongmyo Chuhyangdaeje is a traditional memorial rite held every fall in honor of Korea's royal ancestors. The event also aims to promote cultural and artistic values of Jongmyo Shrine, a cultural heritage site that is designated as a UNESCO World Heritage.


Gyeongsangnam-do(Changwon-si)

Since its inception in 1960, chrysanthemum farming in Changwon (Masan) has proliferated, accounting for 13% of nationwide chrysanthemum farming. The Masan Gagopa Chrysanthemum Festival presents numerous exhibitions, cultural programs, food tasting, and many more.


Jeollabuk-do(Jeonju-si)

Daesaseup originated from Pansori music that first appeared around the time of King Yeongjo’s reign (Joseon Dynasty) and has been passed down until today. The Jeonju Daesaseup Festival goes back to the time when outstanding performers from around the nation were invited for an all-night song festival on the eve of the winter solstice. This later developed into a competition, and today, gifted singers from around the nation gather to compete. Event Programs: The Daesaseup Festival, one of the four major cultural festivals of Jeonju, has served to discover new, talented singers, whose artistry has greatly contributed to promoting Korean folk culture overseas. This is a rare opportunity to experience all types of traditional Korean culture. The festival categories include Pansori master, Pansori general, farmer’s music, dance, musical instruments, three-line poetry, folk songs, Gayageum music, and archery. Visit this festival devoted to Korean folk music, which is soothing for the heart and spirit. Major Highlights: Each category has its own unique beauty and artistic value. For example, just listening to the farmer’s music is exhilarating. On the last day of the festival, there is a special performance by the winners in each category, so don’t miss it!


Gyeonggi-do(Paju-si) , Paju(Heyri Art valley)

Paju Book City is a leading publishing and cultural hub in Korea, established in 2011, when it began establishing a street of bookstores to transform itself from a place of publication to a place for enjoying book culture. A total of 42 bookstores opened within the book city's first year. In view of participating in international activities, the city joined the International Organization of Booktowns (IOB) in June 2012. The IOB is an organization of 16 book towns in 13 countries.The Paju Booksori Festival is the largest book festival in Asia. Launched in the fall of 2011, the festival draws around 100 publishers, and leading organizations related to the publishing industry, books, education, and culture.


Gyeongsangbuk-do(Yeongju-si)

Pung-gi ginseng is only grown in the Sobaeksan Mountains and is widely known for its superior quality. The reason Pung-gi ginseng is so highly valued is because of its high content of saponin, which is effective in regulating blood pressure and reenergizing the body. It is even believed to help reduce the risk of cancer. The Pung-gi Ginseng Festival coincides with the peak of the harvest season each year, which takes place around October. During the festival period, visitors can participate in various events, such as harvesting ginseng and sampling cuisine made from the expensive Pung-gi ginseng. There are also many other tourist attractions located in the Yeongju region, including Buseoksa Temple and Sobaeksan Pung-gi Hot Springs.


Seoul(Jung-gu)

Jeongdong Theater is Korea's premier cultural venue for traditional performing arts, and is a restoration of Wongaksa, the first modern Korean theater. The theater has prepared and showcased high-quality traditional performing arts all over the world though their original productions "Miso" and "YOULL." In 2017, Jeongdong Theater has planned a variety of traditional performances including pansori, a musical storytelling tradition inscribed on the UNESCO list of Intangible Cultural Heritage, live bands made up of nine traditional instruments, and fan dancing.


Seoul(Jongno-gu) , Insadong・Jongnon

The Seoul Performing Arts Festival is held annually at Arko Arts Theater & Daehangno Arts Theater to create a world-class level of performance arts in one location.


Jeollanam-do(Yeosu-si)

Yeongchwisan Mountain in Yeosu has long been thought of as a holy mountain and was once the site of rituals in which the people pleaded for rain. In the spring, the mountainsides transform into a sea of pink as the azaleas come into full bloom. The annual Yeongchwisan Azalea Flower Festival in April celebrates the beauty of the mountain flowers through a variety of outdoor performances and programs such as the Miss Azalea Flower Pageant.


Gyeongsangbuk-do()

The Guryongpo Specialty Gwamegi Festival celebrates the local specialties of the Pohang city region. Pohang city is widely-known as the village where Gwamegi, dried mackerel, originated, and the festival promotes this delicious dish as well as other local specialties, such as snow crabs and squid. The Gwamegi Festival presents folk games, traditional Korean music performances, specialty product (squid, Gwamegi) competitions, free sampling exhibitions, and other cultural experience programs.