Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

B-Boy City in Seoul “Kung” is a non-verbal musical performance that tells the story of the dance group Gorilla Crew. The main character, Hochan, anguishes about the stark reality he is facing as a dancer. Through dynamic performances, the B-boys Hyeonmun, Donghui and Seongtaek relate their agony, happiness, and passion for dancing.Gorilla Crew had won previous acclaim as a talented dancing team for well-known performances such as “Ballerina Who Loves B-boy” and “Return.” The performance's energizing mix of dance techniques is certain to delight audiences.*Note: Due to the MERS outbreak, some performances will be discontinued until August, 2015; please call to confirm.


Seoul(Jongno-gu) , Insadong・Jongnon

Jongmyodaeje (종묘대제), Korea’s Royal Ancestral Memorial Rite, is a traditional ritual that has been recognized with many important designations. It is a UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity, Important Intangible Cultural Property No. 56 (Jongmyo Jerye), and Korea’s Important Intangible Cultural Property No. 1 (Jongmyo Jeryeak). The ritual is held yearly on the first Sunday of May. It begins with eogahaengnyeol (어가행렬), the fabulous royal parade dating from the Joseon Dynasy, which is truly a sight to behold as it moves through the modern city. Over 1,200 people proceed from Gyeongbokgung Palace, pass through downtown Seoul via Sejongro, Jongro 1, 2, and 3-ga, and finally arrive at Jongmyo.Jongmyo Daeje originated as a royal ancestral ritual to honor the past kings and queens of the Joseon Dynasty. During the Joseon era, the ritual was held five times a year (spring, summer, autumn, winter, and December) until it was abolished by Japanese colonial rule. In 1969, Jongmyo Daeje was reinstated and has been held every year since in May.Jongmyo Shrine, the destination of the procession, was the setting of ceremonial rituals during the Joseon Dynasty. Originally, Jongmyo only referred to Jeongjeon (Main Hall) where the memorial tablets of Joseon’s reigning kings and queens are enshrined. Today, however, Jongmyo also encompasses Yeongnyeongjeon (Hall of Eternal Peace) where the tablets of posthumous kings and queens are enshrined and Gongsindang (Hall of Meritorious Subjects) where the tablets of esteemed ministers of the state are kept.To participate in the ceremonial rite, the kings of Joseon traveled to Jongmyo Shrine with princes and subjects in the eogahaengnyeol royal procession. Today, its reenactment features a king mounted on a royal palanquin and accompanied by civil and military officials and guards that stretch to the front and rear of the procession.The Jeongjeon Jehyang rituals are held according to Confucian tenets, largely consisting of the greeting, serving, and bidding farewell to the spirits. Each procedure is accompanied with Jongmyo Jeryeak, a ritual music performance played with pyeongyeong, bokgo and other traditional instruments, and parilmu, a dance performed by 64 female dancers.Jongmyo Jeryeak, Korea’s Important Intangible Cultural Property No. 1, was created under King Sejong the Great and adopted by King Sejo. The name refers to the entire series of music and dance performed during the Jongmyo rituals. Distinct music is played for each procedure of the Jongmyo Jerye rituals with accompanying songs called Jongmyoakjang and Ilmu dances called botaepyeongjimu and jeongdaeeopjimu.


Seoul(Jung-gu)

Seoul International Cartoon & Animation Festival (SICAF) is one of major animated film festivals in the nation. It is held throughout Seoul Square, Myeong-dong Station area, and Seoul Animation. The festival introduces various exhibitions by reinterpreting and rediscovering animation and comics through various exhibitions, animation movie festivals and other various events.


Seoul(Jongno-gu) , Insadong・Jongnon

The Seoul Performing Arts Festival is held annually at Arko Arts Theater & Daehangno Arts Theater to create a world-class level of performance arts in one location.


Seoul(Jung-gu)

Seoul Photo Festival is held with the participation of citizens of Seoul-si, gathering their individual pictures to present the memory of picnic areas and reminding us of what family means. This special exhibition shows a part of leisure culture in the modern era, classified by period and location.


Seoul(Jung-gu)

The Korea Tourism Organization (KTO) proudly presents R-16 Korea, an international b-boy championship event, to be held at Seoul Olympic Park.The World B-boy Masters Championships (R-16) is a series of competitions where world-class b-boy groups (selected through regional preliminaries overseas and a national competition in Korea) compete for the title of the world's top b-boy group. “R” in the official title comes from “Respect.”Started in 2007 as an experimental performance event, the program has continued to gain international participation and has grown in scale. R-16 KOREA has become one of KTO's largest hosted performances, and aims to attract tourists from around the world.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Korean World Travel Fair, Korea’s longest and most reliable travel fair, will take place. The fair aims to actively communicate new tour ideas, tour items, and tourism information from nearly 500 participating companies from 60 different nations. As part of the fair, various events including the promotion of tour items and destinations, exhibitions of tourism souvenirs, tourism seminars and world folk performances will take place.


Seoul(Jung-gu)

Seoul is holding its annual month-long Seoul Summer Sale to attract international tourists looking fro some great shopping opportunities.The Seoul Summer Sale offers foreign travelers and residents great deals and discounts at a variety of over 92 brands at a total of 500 stores, duty free shops, large discount stores, cosmetics stores, theaters, restaurants, and more. Come to the dynamic city of Seoul and visit the wide range of stores participating in the Seoul Summer Sale. Receive huge discounts and plenty of free gifts. Also, 3 million Welcome Kits containing cosmetics samples and coupons will be distributed throughout participating locations. 


Seoul(Gangnam-gu)

The Seoul Independent Movie Festival is jointly held by the Korean Film Council and the Association of Korean Independent Film & Video. The festival features a national independent film competition and gives awards regardless of theme, type, and length throughout varied genres including plays, experiential documentaries, and animated films. Also, the individual invitation program plans to introduce a variety of trends regarding independent movies. Contemporary indie film makers will gather up to envision a movie reflecting the spirit of the age and to find a good alternative to the existing films. In an effort not to make this festival a one-off event, the Seoul Independent Film Festival is gearing up to revitalize the independent film industry through indie picnic tour screenings, DVD production, online screening, and others. Seoul Independent Movie Festival volunteers have helped revive a “film jury system” for audience members to become critics. The Seoul Independent Movie Festival runs on a daily basis, which has been constantly expanded to distributing channels for independent films. The business aims to offer practical and realistic support for pre-production, distribution, and marketing in order to nurture the best independent film talent.


Seoul(Jung-gu) , Myeongdong

NANTA is one of Korea's top performances, a show about four chefs who must prepare a wedding banquet in just one hour. The plot is depicted through various genres of performances, including percussion that uses kitchen utensils to make beats based on traditional rhythms of samulnori (traditional percussion quartet). The entire show has no spoken dialogue, yet plenty of comedy and romance, too. Meanwhile, since its debut in October 1997, NANTA (also known as Cookin') has earned international acclaim, having been performed on Broadway and at other famous venues worldwide. * Note Due to the MERS outbreak, some performances will be discontinued until July 2015.