Seoul(Jung-gu)

"Korea Sale Festa" is the first global shopping tourism festival in Korea. Events, special offers, and Hallyu festivals will be available for everyone to enjoy, including international visitors. The festival originated from 2015 "Korea Black Friday" and further developed with the cooperation of the government, distributors, manufacturers, tourism and culture industries.


Gyeonggi-do(Suwon-si) , suwon

24 Martials Arts (Muye 24-gi in Korean) refers to the 24 martial art techniques in the Muyedobotongji (Comprehensive Illustrated Manual of Martial Arts). The manual was compiled in 1790 by Silhak (practical learning school of Confucianism) scholars Lee Deok-mu and Park Jae-ga, along with the martial art expert Baek Dong-su, under the orders of King Jeongjo (22nd ruler of the Joseon Dynasty). Regarded as a resource for understanding the nature of Korean military science, the manual is an exemplary martial arts compilation that was organized into 24 techniques by adopting the traditional martial arts of Joseon, as well as China and Japan. The 24 Martial Arts were practiced by the soldiers of the outer military unit of Jangyongyeong, the most elite military troop during the Joseon Dynasty. Soldiers stationed at the northern and southern military camps of Hwaseong Haenggung Palace practiced these techniques to effectively guard the palace. It is a considered as a significant intangible heritage because of its great historical, artistic, and athletic values. With the restoration of Hwaseong Haenggung Palace, a regular event is being held to demonstrate the 24 Martial Arts. The performance features 18 ground martial arts among the 24 techniques recorded in the Muyedobotongji. From every Tuesday to Sunday at 11:00, the 24 Martial Arts Trial Performance where eighteen martial arts will be performed as they fight on ground among twenty four martial arts written in Muyedobotongji (Korean Martial Art Book) at the Hwaseong Haenggung Palace.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Namsangol Taekwondo Outdoor Performance staged with the background of Namsangol Hanok village, one of Seoul's top tourist destinations maintaining the unique sense of the traditional Korean culture in the center of the city, presents a lot of spectacles and activities related to taekwondo, one of the world's beloved sports. The performance introduces taekwondo, the pride of Korean people, to tourists and gives them a variety of opportunities to experience the sport, everyday except Tuesdays from May to October. The dramatic meeting of taekwondo and the hanok village reminds that Korean people cherish and inherit their tradition and try to make their culture to be loved ever more.


Gyeonggi-do(Bucheon-si) , Bucheon

Aiins World, the world's best miniature theme park is hosting the second season of 'World Nightview Fantasy Lighting Festival'. 1:25 scale models of famous architectures are installed with 'interactive art 3D projection mapping', the nation's first ever Media-Facade techniques, which allows visitors to have an interactive engagement with the exhibitions. Every other spot of the miniatures’ exhibitions serve as great photo zones for visitors to take pictures with as souvenirs from this theme park.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

While walking along the intimate ambience of Deoksugung Doldam-gil, you will come across Jeongdong Theater. This theater was opened as a cultural space for locals citizens.Opened on June 17, 1995, Jeongdong Theater is historically significant in that it represents the restored Wongaksa, the first modern theater in Korea. Founded on modern artistic inspirations, Jeongdong Theater features numerous critically-acclaimed productions, such as “Traditional Art Performance,” “Masters Exhibition,” and “Art Frontier,” as well as programs like “Art Stage at Noon” that are geared toward the general public. As a result, Jeongdong Theater has become one of Korea's representative traditional arts performance theaters.The theater successfully held the performance “Miso” in 2010, featuring the traditional musical "Love Songs from Chunhyang," written and created by Jeongdong Theater. Through this, the musical attracted many foreign visitors from all over the world, passing on Korean cultural values and beauty, as well as creating interest on the global stage. As of now, the theater is showing the performance "The 2nd Story of Miso: Baebijang-jeon," a reinterpretation of the fundamental values of Korean cultural and art into the modern era. It can easily be enjoyed by people from all walks of life, whether Korean or not.


Jeju-do(Jeju-si) , Former Jeju

Seosara Cultural Street Festival is held along the Jeonnong-ro Street which is covered with big cherry blossom trees and cheongsachorong, traditional Korean lanterns made with red-and-blue silk shade. The views at night with the cherry blossoms and the lights of cheonsachorong are picturesque. There are diverse events like walking along the cherry blossom road, a painting contest, photo and video contest, balloon making, making traditional knots, and more.


Busan(Haeundae-gu) , Haeundae

The Centum Beer Festival, sponsored and managed by the Centum Beer Festival Committee and MICErang is is held in Busan’s KNN Centum Plaza every summer. The festival offers diverse snacks and free flow of beer for all of visitors to enjoy its cultural event during the festival.


Seoul(Jongno-gu) , Insadong・Jongnon

Jongmyodaeje (종묘대제), Korea’s Royal Ancestral Memorial Rite, is a traditional ritual that has been recognized with many important designations. It is a UNESCO Masterpiece of the Oral and Intangible Heritage of Humanity, Important Intangible Cultural Property No. 56 (Jongmyo Jerye), and Korea’s Important Intangible Cultural Property No. 1 (Jongmyo Jeryeak). The ritual is held yearly on the first Sunday of May. It begins with eogahaengnyeol (어가행렬), the fabulous royal parade dating from the Joseon Dynasy, which is truly a sight to behold as it moves through the modern city. Over 1,200 people proceed from Gyeongbokgung Palace, pass through downtown Seoul via Sejongro, Jongro 1, 2, and 3-ga, and finally arrive at Jongmyo.Jongmyo Daeje originated as a royal ancestral ritual to honor the past kings and queens of the Joseon Dynasty. During the Joseon era, the ritual was held five times a year (spring, summer, autumn, winter, and December) until it was abolished by Japanese colonial rule. In 1969, Jongmyo Daeje was reinstated and has been held every year since in May.Jongmyo Shrine, the destination of the procession, was the setting of ceremonial rituals during the Joseon Dynasty. Originally, Jongmyo only referred to Jeongjeon (Main Hall) where the memorial tablets of Joseon’s reigning kings and queens are enshrined. Today, however, Jongmyo also encompasses Yeongnyeongjeon (Hall of Eternal Peace) where the tablets of posthumous kings and queens are enshrined and Gongsindang (Hall of Meritorious Subjects) where the tablets of esteemed ministers of the state are kept.To participate in the ceremonial rite, the kings of Joseon traveled to Jongmyo Shrine with princes and subjects in the eogahaengnyeol royal procession. Today, its reenactment features a king mounted on a royal palanquin and accompanied by civil and military officials and guards that stretch to the front and rear of the procession.The Jeongjeon Jehyang rituals are held according to Confucian tenets, largely consisting of the greeting, serving, and bidding farewell to the spirits. Each procedure is accompanied with Jongmyo Jeryeak, a ritual music performance played with pyeongyeong, bokgo and other traditional instruments, and parilmu, a dance performed by 64 female dancers.Jongmyo Jeryeak, Korea’s Important Intangible Cultural Property No. 1, was created under King Sejong the Great and adopted by King Sejo. The name refers to the entire series of music and dance performed during the Jongmyo rituals. Distinct music is played for each procedure of the Jongmyo Jerye rituals with accompanying songs called Jongmyoakjang and Ilmu dances called botaepyeongjimu and jeongdaeeopjimu.


Gangwon-do(Taebaek-si)

Enjoy unforgettable winter memories at the 'Taebaeksan Mountain Snow Festival' Frolic in the fantastic world of white snow at Taebaesan Mountain! Danggol Square of Taebaeksan Provincial Park, the festival’s main venue, will hold a snow sculpture exhibition for visitors to enjoy ice sculptures and a range of other winter-themed artwork from home and abroad. There will also be a wide variety of amusement facilities such as a snow tunnel, slide and rafting area as well as snow and ice sculptures. Around Hwangji Pond, visitors may enjoy the light & ice festival along with the beautiful world of lights created by luminaries and the shining stars in the sky. A number of other interactive programs such as snow sledding and other fun games will be held during the festival period. The festival full of fun and excitement will be the best winter destination providing worthwhile memories for adults dreams of happiness for kids.


Seoul(Jung-gu)

Seoul is holding its annual month-long Seoul Summer Sale to attract international tourists looking fro some great shopping opportunities.The Seoul Summer Sale offers foreign travelers and residents great deals and discounts at a variety of over 92 brands at a total of 500 stores, duty free shops, large discount stores, cosmetics stores, theaters, restaurants, and more. Come to the dynamic city of Seoul and visit the wide range of stores participating in the Seoul Summer Sale. Receive huge discounts and plenty of free gifts. Also, 3 million Welcome Kits containing cosmetics samples and coupons will be distributed throughout participating locations.