Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

The street from the Cheongdam Station intersection to Galleria Department Store is lined with luxury brand stores and designated as the special fashion zone “Cheongdam-dong Fashion Geori (Street). Often frequented by celebrities, the area became a popular tourist destination for Hallyu fans.


Seoul(Seongbuk-gu) , Samcheongdong・The Northern Part of the Seoul

Reflecting its name (literally the ‘House with Threefold Purity’), Samcheonggak is located in one of the most pristine places in the city and has born witness to standout moments in Korean history. It was the venue for the banquet for the Joint Statement (July 4, 2007) between North and South Korean representatives and has served as a forum for a variety of other political and diplomatic functions. The City of Seoul took over Samcheonggak in 2000 and made it available to the public and the building has been under the management of the Sejong Center for the Performance Arts since July 2009, affording visitors many opportunities to experience Korean traditional culture. The Korean Food Restaurant in Ilhwadang (Samcheonggak) features an impressive spread of delicious Korean dishes that have traditionally been enjoyed by royal and aristocratic families, using natural ingredients and pure water from Mt. Bukak. Dawon (Ilhwadang) offers traditional drinks, teas, and wine, and gives visitors dazzling scenery as the backdrop for their dining experience. In addition, Samcheonggak has several spots (Cheongcheondang, Cheonchudang, Yuhajeong, Chuihandang, and Dongbaekheon) for traditional performances, family gatherings, business meetings, workshops and seminars. Programs for Korean and international visitors allow for an exciting chance to experience traditional tea ceremonies, play a bamboo flute and Janggu (double-headed drum), and learn Pansori (traditional dramatic songs), make crafts, and cook Bibimbap.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Sealala is located within the LOOX Building in Mullae-dong in the Yeongdeungpo-gu area of Seoul. The design of this spa & water park has been inspired by the island of Santorini in Greece. You can have great fun playing in the various pools, which are as blue as the Mediterranean Sea. Sealala contains the Water Stream Pool, Beach Pool, Aqua Kid’s Land, and spa facilities with 11 different types of underwater massages.   SeaLaLa Water Park & Jjimjilbang (Spa & Sauna) Daily Pass Discount Ticket ◀◁◀◁


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Seoul Nambu Terminal operates 70 bus lines covering 7 different provinces: Gyeonggi-do, Chungcheongnam-do, Chungcheongbuk-do, Gyeongsangnam-do, Gyeongsangbuk-do, Jeollanam-do and Jeollabuk-do. The bus lines are run by 22 different companies. Buses run 664 times a day.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Central City Terminal is a major transportation hub with service to more than 60 provincial cities nationwide. The Terminal, conveniently accessible by Seoul Subway Lines 3, 7 and 9, is the center of operations for 60 intra-city bus lines, Incheon International Airport limousines, and numerous express buses. In addition to its transportation services, Central City Terminal is packed with convenient facilities such as a bank, hospital, post office, and a large parking lot. Visitors will even find major landmarks such as Sinsegae Department Store, Marriott Hotel, Central Park, and Millennium Hall. Many young people visit Central City (Central City Terminal) purely for entertainment purposes. Popular points of interest include the Marquis Plaza luxury shopping mall, Synnara music store, Yongpoong Bookstore, Central 6 multiplex theater, and the arcade (known for its high-tech simulation games). Visitors can also enjoy a wide range of cuisine from all over the world at Central City’s restaurants and World Food Court, a large café with a unique interior design.


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The National Palace Museum of Korea opened in 1992 displaying relics from the Joseon Dynasty [1392~1910]. Over 20,000 royal relics from Gyeongbokgung Palace, Changdeokgung Palace, Changgyeonggung Palace and Jongmyo Shrine are on display. 1. Royal Symbols and Records The Joseon Dynasty attained Confucian ideals, and therefore, the king and his queen were worshipped as parents of all citizens. To elevate their authority, the Joseon royal households crafted various royal symbols. 2. Ancestral Rites The royal ancestral rite was held at a royal shrine encompassing the ancestral tablets of the late kings and queens of the Joseon Dynasty. This was not merely a royal ancestral worshipping ceremony, but also a festival with music and dance, in the hope for the nation's eternal prosperity. 3. Palace Architecture The palace was the living quarters of the king and his family as well as the center of administration where the king ruled the nation. The center of the palace in the Joseon Dynasty, according to traditional Oriental architectural planning, was featured at Jeongjeon. The main hall was the center of state events and political discussions, and the Pyeonjeon, the government office. 4. Joseon SciencesThe Joseon Dynasty strove to establish the legitimacy of its foundation to enrich the nation's economy. To attain these ideals, the dynasty unprecedentedly promoted such areas as the sciences and medicine while developing various weapons for national defence. 5. Royal LifeThe king and queen were symbolic figures of the Joseon Dynasty, but they were also ordinary people who lived private lives within the palace. The palace was divided into various sections of living space such as the king's office, the queen's quarters, and the prince's study room. Each section contained appropriate pieces of furniture, which were made of the finest quality materials according to well-established criteria for the royal family.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Itaewon was the first special tourist zone designated in 1997 among the 5 special tourist zones in Seoul. It is a multicultural place where over 20,000 foreigners live and is widely recognized by international visitors. The name Itaewon started to spread worldwide in the 1980s, when Korea hosted the 1986 Seoul Asian Games and the 1988 Seoul Olympic Games, as well as international conferences. Since then, Itaewon has been a popular travel destination. Clothes and accessories with unique designs, and leather products are famous in particular. This is a go-to street for both shopping and entertainment. The street is crowded with shopping malls selling clothes and bags, as well as accommodations including hotels, restaurants, entertainment facilities and travel agencies. With about 2,200 shops and stores lining every street, visitors can experience a multicultural atmosphere. Also famous is Antique Furniture Street where more than 100 shops stretch from Hamilton Hotel to Hangangjin Station. At night, Itaewon is brilliantly illuminated by nightlife for those from abroad and home-alike. Travelers can taste cuisines and cultures from around the globe on the World Food Street where there are 40 restaurants owned by foreigners. Since the late 1990s, an increase in the number of tourists from Southeast Asia and the Middle East has transformed the streets from being US Army-oriented into streets of cultural diversity. In October, the “Itaewon Global Village Festival” takes place with a range of performances and events. Most of the staff at the stores can speak English, Japanese or Chinese. * Current State of Itaewon Special Tourist Zone 1) Districts Covered: The 1.4 km-long street stretching from Itaewon-ro to Hannam 2 (i)-dong office. 2) Area: 383,292㎡ * Tourist Attractions 40 restaurants run by foreigners, Hamilton Hotel, Art Museum, nightclubs, Antique Furniture Street, etc.


Seoul(Jongno-gu) , Daehangno・Seongbukdong

Daehangno Street, known as the street for young people, is the former location of Seoul National University. In the 1980s, many theater groups started moving to Daehangno, and it soon developed into a cultural center. In a short period of time, movie theaters, live-cafes, regular cafes and pubs sprung up, and it grew into an entertainment district. Its popularity is still maintained by famous small theaters such as Parangsae (Blue Bird) Theater and Hakjeong Theater, and some 30 additional theaters have concentrated here to contribute in keeping Daehangno as the root of performance art in Korea. The center of Daehangno, Marronnier Park, has frequent live acts and dance performances by young people. This is why Daehangno is called the “Play Mecca” and “Young Street” as well. Another reason Daehangno became so popular with young people is the various interesting sights and food to be found here. Many restaurants, fast food joints, cafes, and bars are concentrated here, making it convenient for people to find something to do after plays and live-performances. Its unique atmosphere and space continues to be loved by many young people.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Banpo Hangang Park is located on the southern side of the river centering on Banpo Bridge (Jamsu Bridge) between Hamnam Bridge (upstream) and Dongjak Bridge (downstream). The Rainbow Fountain built on both sides of Banpo Bridge is registered 2008 in The Guinness Book of Records as the longest bridge fountain in the world with the total length of 1,140m. The bridge starts from Banpo Hangang Riv. Park created under the project of Hangang Renaissance Project. At night, over 200 lightings creates a fantastic view of a beautiful rainbow.Plus, there are sports facilities including Bubble Playgournd, Inline Skating Track, soccer field, and basketball court. You may also enjoy the gorgeous view of Hangang river and sky scrapers on the riverside from Gureum and Noeul café, lookout places located on the southernmost part of Dongjak Bridge.Seoraeseom which connects from Banpo Hangang River Park is an artificially created island to provide refreshing and leisure place for Seoul urbanites. Every spring, the place is flooded with waves of rape flowers and people to enjoy picnic and spring events like ‘Searaeseom Butterfly, Rate Flowers Festival’.Your joyful experience in the park doesn’t end here - there are more things to see and enjoy including a nature experience field, boat quay, bike lane, and picnic spots.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Lotte World ceiling Ice Rink receives all the sunlight from the glass dome which makes the atmosphere seem as if it is outdoors. Lotte World Adventure glows fantastically at night with the lights, giving the customers a feeling of being in a parade. For these reasons, Lotte World Ice Rink is known as the finest ice rink in Korea.Screams of joy from the rides can be heard at the ice rink. This is because the icernk is in the same building as the amusement park. Thus, people can enjoy skating within an exciting atmosphere and delightful background.Around the ice rink are family restaurants such as ‘TGIF’, ‘Marche,’ and ‘Sizzlers,’ where you can enjoy international cuisines. Lotte World is also famous as a dateing spot among youths.Operating hoursPeak season: Summer vacation (Jul-Aug)/Winter, Spring vacation (Dec-Feb)-Mon - Fri 11:00 ~ 22:30-Sat, Sun, national holidays 10:00 ~ 22:30Low season: Mar-Jun, Sep-Dec, before vacation periods-Mon - Fri 10:00 ~ 21:30-Sat, Sun, national holidays 10:00 ~ 22:30*Schedules are subject to change.Watching performance is free of charge. (when group rentals the entire rink spaces.)*For details, refer to the official website.