Nwijo (뉘조) is a Korean restaurant specializing in wild vegetable cuisine. The name ‘Nwijo’ means ‘the god of the silkworm,’ and likens wild vegetables to silkworms in that both can be eaten in their entirety. The restaurant serves original full-course Korean meals that are prepared using hundreds of kinds of wild vegetables, including special seasonal vegetables.
A typical full-course meal starts with delicious pumpkin porridge, followed by seasoned wild vegetables, root vegetable ssam (condiments wrapped in vegetable leaves), slices of boiled meat, and steamed lotus leaf-wrapped rice served with jjigae (Korean stew) and various side dishes. This kind of traditional feast is pleasing to both the eye and the palate and is topped off with sikhye (traditional sweet rice drink). Lunch specials are also available.
Owned by FNC Entertainment, the agency of FT Island, CN Blue, AOA, Yoo Jae-suk, and numerous other Hallyu stars, FNC WOW is a must-visit spot for all K-pop and K-show fans. Its signature drinks are the Artist Lattes featuring impressive latte art images of Jung Yong-hwa, Lee Hong-gi, and Seol-hyun. As for desserts, the café offers a variety of colorful cakes made with unique recipes. Recommended menu items include the caramel mocha, green tea latte, and fresh fruit ades.
The exterior of the restaurant may seem rather humble, but Oriental Roast Chicken’s list of clientele is world class. The small eatery is filled with numerous autographs of K-stars including the two-time Olympic medallist Kim Yuna to Hallyu stars Ahn Sung-ki, Lee Jong-suk, Han Hyo-joo and Ahn Jae-wook. Roasted with glutinous rice, chestnuts and jujubes, the chhicken is juicy and tender, with distinctively nutty and sweet aromas. Take-outs are available as well.
Bizeun is a cafe that serves as many as 250 different types of Korean traditional rice cake. Conveniently located alongside a myriad of souvenir stores in one of Seoul's most popular tourist attractions, Bizeun - Insadong Branch offers a wide variety of rice cake and rice pastries. The store also serves such traditional drinks as sikhye (rice punch), sujeonggwa (cinnamon punch), and differen types of tea, as well as frozen beverages.
Baekje Samgyetang has been serving delicious pots of samgyetang (ginseng chicken soup) for the past 40 years in Myeong-dong, where it is crowded with people. The restaurant had been introduced in various books and magazines and was also featured on television programs. Many tourists are drawn due to the widespread media coverage of the restaurant. Statistically, about 80% of the restaurant's customers are from Japan and China.
Studio J is a bar that was created by collaboration between JYP Entertainment and a famous bar in the Chungdam District called Y1975. The bar is setup with a live stage where you can enjoy many varieties of music and new sights; for instance, the LED lights, the stairway, and the grand interior are all designed to make you think of the red carpet. It is a place where the idol group, “Eunneessu,” who debuted through Slamdunk of Sisters, shot their music video for their song “Shut Up.” Also, surprise concerts by JYP entertainment artists such as G Soul, Pak A Yun, and Park Ji Min all happen in Studio J.
Bo Reum Soei is a restaurant specializing in Jeju black beef. It offers varied cuts of beef including tenderloin and sirloin. Their fresh beef is delivered from a local farm in Jeju, operated by themselves which gives high pride and reliability regarding the beef quality.
Café Moon has a trendy interior design and includes a realistic 'moon' mounted on one of the walls. The inside and outside of the café are decorated with hanok designs, designs of traditional Korean houses. The inner courtyard of the grounds is often the stage for a variety of parties and music performances held throughout the year. From the late spring into fall, Café Moon holds musical performances of traditional instruments from around the world. The diners enjoying their meals next to the courtyard need only slide the windows open to let in the beautiful melodies.
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