Seoul(Jongno-gu) , Insadong・Jongnon

During the latter half of the Joseon period, Gyeonghuigung Palace served as the secondary palace for the king. Situated on the west side of Seoul, it was also called Seogwol, literally meaning "a palace of the west." The secondary palace was where the king moved to in times of emergency. From In-Jo to Cheol-Jong, about ten kings from the Joseon Dynasty stayed here at Gyeonghuigung. This palace was built using the slanted geography of the surrounding mountain, and it boasts traditional beauty in its architecture and huge historical significance. For a time, it was of a considerable size, even to the point of having an arched bridge connecting it to Deoksugung Palace. For the king’s royal audience, there was Sungjeongjeon and Jajeongjeon buildings, and for sleeping quarters, Yungbokjeon and Hoesangjeon buildings. Altogether there were about 100 small and large buildings on the palace grounds. But when Japan began occupation of Korea in 1908, the Japanese school, Gyeongseong Middle School moved into the palace, and as a result, much of the palace became leveled or moved. Currently, Gyeonghuigung’s front gate, Heunghwamun, is being used as front gate for Shilla Hotel’s main entrance, and Sungjeongjeon is at Dongguk University. The school moved out to a different area, and the Sungjeongjeon and some of the other buildings have been reconstructed. Nearby the Gyeonghuigung Palace is Seoul History Museum, Jeongdong Street, and the busy Jongno Street. After you have been to Gyeonghuigung, you can cross to Jeongdong Street and walk to Deoksugung Palace. The stonewall road to Deoksugung Palace is considered one of the most elegant roads in Seoul.


Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

Gentle Monster is Korea’s eyewear brand, which has been a viral sensation through collaborations with K-Wave celebrities. Gentle Monster’s flagship store, which is located in Sinsa District’s boulevard. The store has a white-tone exterior, which gives it a clean look/feel. It has a fairly large size entrance. Its first floor has a wide/open space, which looks quite captivating from outside. The concept of the store is, “house and healing,” and show rooms on each floors are designed to feel comfortable and is full of individuality/personality. The first and the second floors displays different varieties of eyeglasses collections, the third floor is a  showroom that is designed to feel like you are in a luxurious bathroom. 4th and 5th floors are designed to be spaces for café/lounge, where people can take off after lounging/resting. In a recent collaboration with the actress, Gong Hyo-jin, the company presented the, “TYPE,” sunglasses. The actress then wore the, “TYPE,” sunglasses herself, in the Korean drama that starred her, called, <Jealousy Incarnate>.  


4.9/7
Seoul(Jung-gu) , Myeongdong

Seoul Sejong Hotel is named after King Sejong and strives to realize his high moral excellence and spirit. The hotel is located in Myeong-dong, a place located in the heart of the shopping, tourism, and business districts, with a spectacular panoramic view of beautiful Namsan and downtown Seoul.


Seoul(Jongno-gu) , Insadong・Jongnon

Doo Guesthouse is pleasant to look at, as many traditional Korean houses are with their antique feel. If the weather allows, you might want to sit on one of the chairs in the garden and kick back as you feel the wind blowing through the trees and immerse yourself in Korean tradition. Doo Guesthouse is very popular among tourists since it’s also furnished with some convenience facilities while maintaining the value of an old architecture intact.   There are Doo Guesthouse No. 1 and No. 2, offering various types of rooms to suit the taste and purpose of the visitors. The Special Room for those traveling with family even has a garden, making it feel like you’re in a private building. Doo Guesthouse No. 1 has a lounge where visitors can try on Hanbok (traditional Korean clothes)and get a taste of Korean tea culture.      


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

The E-Mart at Yeongdeungpo is the 124th E-mart in Korea and the largest E-mart in the southwest area of Seoul. This spacious store offers high-quality services as well as a large, spacious parking lot. The E-mart at Yeongdeungpo also houses the sports brand shop, The Sports Bigten (over 1,650㎡), offering consultation services on golf, tennis, bikes, and other sports items. E-Mart is organized in themed sections for wines (one of the largest wine shops in Korea), health supplements, imported utensils, DSLR cameras and more. Located in Times Square (one of the largest shopping malls in Korea), E-Mart is close to shopping and entertainment hotspots such as CGV (Movie), Kyobo Bookstore, Fitness Center, Theme Cultural Space, Shinsegae Department Store, and a variety of chic restaurants.


4.9/8
Seoul(Jung-gu) , Myeongdong

Lotte Hotel Seoul is a first class hotel located in the heart of Seoul in Sogong-dong, equipped with 1,479 rooms, 13 restaurants and bars, 16 grand conference halls and banquet halls, a Club Floor for businessmen, the best duty free shop in Asia, a fitness club, and a variety of other facilities to accommodate their guests.


4.6/5
Seoul(Jung-gu) , Myeongdong

The ‘Ibis Ambassador Myeongdong’ hotel, which first opened on May 1, 2006, was the fifth hotel to be developed in collaboration with France’s ‘ACOOR Group’ and Korea’s ‘Ambassadors Group’, and the second to open under the ‘Ibis’ brand. This hotel is located in the center of downtown Seoul in Myeongdong, the heart of the city’s business and shopping districts. Its location and reasonable weekday rates make it a good choice for businessmen, and its proximity to the shops means it’s also popular with tourists.


5.0/2
Seoul(Jung-gu) , Myeongdong

Isaac Toast(이삭토스트), is a toast chain based in South Korea. As of 2016, the chain had over 1,000 retail stores in South Korea.   The menu at Isaac Toast is simple: eight sandwiches, three salads, and a small selection of juices, coffee and other drinks. The menu’s real boon comes in its prices; the original Isaac Toast registers at a mere $2.55 and the most expensive item comes in under $6. The small Korean eatery can boast of its affordability to its college clientele.


Busan(Haeundae-gu) , Haeundae

“Pro Ganjang Gejang” is a restaurant serving soy sauce marinated crab (ganjang gejang). This restaurant opened in 1980 as the first ganjang gejang restaurant in Korea. Since its opening in Sinsa-dong, it has grown in popularity not only among Koreans, but also among foreign visitors. It opened branches in Samseong-dong in Seoul, Haeundae in Busan, and in Tokyo and Osaka in Japan.


5.0/1
Seoul(Gangnam-gu)

Hill Spa is a haven in the city, providing clients with a relaxing and comfortable ambience through its classy, fusion-style interior. The spa offers both oriental massage programs (based on oriental medicine) and western-style body analysis to tailor a personalized spa plan perfect for each client. Available spa treatments include Stone Therapy, Aroma Therapy, Skin Therapy, and Body Therapy, all done by professional therapy specialists.