Seoul(Seodaemun-gu) , Yeouido・Yeongdeungpo・Mapo

Saera specializes in women's shoes. Its handmade shoes boast fashionable and meticulous designs appealing to young women. In collaboration with international designers, Saera offers trendy items and introduces European shoe sizes for increasing their accuracy and boosting comfort. Nice interior designs are also added bonus to shopping in Saera. It has become a favorite spot among international visitors.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Situated in Itaewon, Suji's provides guests with authentic American food. The brunch menus are favorites among many customers and long lines remain even after lunchtime, a sign of the restaurant's popularity. The blueberry pancakes, omelets, and Mexican brunch are especially popular dishes as well as the pancakes, sandwiches, and French toast. With an interior design as attractive as its delicious dishes, the restaurant draws a wide clientele, mainly foreign nationals.


Seoul(Jung-gu) , Namdaemun・Seoul-Station

Sungnyemun Imported Goods Shopping Center consists of two underground floors within the Daehan Hwaje Building (B3F-22F). The building is easy to locate among the low buildings of Namdaemun Market. In addtion to many items, the shopping center is particularly known for its cameras and audio equipment. Main items also include trekking items, household items, electronics, and fishing gear.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Jangwidong Yuseong Jip (장위동유성집) is located 200m away from Myeongdong Station, this restaurant specializes in beef sirloin grilled over charcoal. It is famous for its affordable prices and great tasting menu, which satisfies both locals and travelers. Spacious facilities (about 165 m²) and a comfortable atmosphere have also added to the establishment’s popularity. English service is available.


Seoul(Jongno-gu) , Insadong・Jongnon

Hotel Jongno Biz is located adjacent to Insa-dong and close to Dongdaemun Market, a shopping mecca in Seoul. Every room has a large wall-mounted flat screen TV, a desktop computer, and free Internet service. Daily laundry service and breakfast (toast, coffee, beverage, tea, cereal, and soup) are provided free of charge.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Located at the corner of Seoul's busiest downtown intersection, Deoksugung Palace is famous for its elegant stone-wall road. It is also the only palace that sits alongside a series of western style buildings that add to the uniqueness of the surrounding scenery. Deoksugung Palace originally belonged to Wolsandaegun (1454-1488), the older brother of King Seongjong (1469-1494) of the Joseon Dynasty. It became a proper palace when Gwanghaegun (1575-1641) ascended to the throne and gave the palace the name Gyeongungung in 1611. Afterwards, the name was then changed back to its orginal title of Deoksugung. Upon entering Deoksugung Palace and Daehanmun, visitors will cross the wide bridge of Geumcheon. The king's carriage would pass over this bridge during ancient times. The Beopjeon Building Junghwajeon is very stately, revealing its long history. The Jeukjodang Building received its name from Gwanghaegun and In-Jo, who both ascended to the throne here. The front sign on Jeukjodang was written personally by Go Jong in 1905 after he became king. Hamnyeongjeon was where Go Jong slept, and Hamnyeong was named so to wish Go Jong lasting peace. The East Wing served as the king’s room, and the west wing was for the queen. Jeonggwanheon was the first western style building built in the palace, completed in 1900. Go Jong enjoyed drinking coffee and spending his free time here. The back of the building had secret passageways to the Russian Emissary, which still exist today. Seokjojeon is the other western-style building that still remains in Deoksugung, and it was in the process of being built by a British man for his company, when in 1905 the property rights were transferred to Japan. It was finally completed in 1910. After Gojong’s death, Seokjojeon became a Japanese art gallery open to the public. After the Korean Declaration of Independence, the American-Russian joint commission was held here as well in May 1946. The east wing of Seokjogwan building now serves as a palace treasure exhibition, and the west wing is used as part of the National Modern Art Center. The Junghwajeon (Junghwa Hall) was the center of politics during the period of Daehanjeguk (the Great Korean Empire) and served as the backdrop to critical discussions on national affairs among the country’s leaders. The elaborateness of the hall’s interior is said to reflect the confidence of King Gojong (26th king of the Joseon Dynasty, r. 1863-1907) in his ability to effectively lead the country into the 20th century. One of the most striking parts of the building is the pair of dragons that decorates the canopy above the throne of the king. These dragons can also be seen on the ceiling of Junghwajeon and were representative designs of Deoksugung Palace, the imperial palace at that time. Though the Junghwajeon was originally built in 1902 as a multi-roofed building, it was redesigned as a single-roofed building in 1906 after it caught on fire in 1904. In 1592, the Japanese army landed in Busan and marched to the capital of Seoul. Prior to their arrival, King Seonjo fled to Uiju, where he stayed for one and a half years. When he returned to Seoul, he had no place to stay because all of the places had been burned down during the war. So, he used this place, which was originally the residence of one of his relative’s families, as a temporary palace. Prince Gwanghaegun succeeded King Seonjo and then renamed this palace Gyeongungung. After King Gojong returned from the refuge with a Russian delegation, he chose to reside in this place. He remained at the palace even after he had been forced to hand over the throne to his son, Emperor Sunjong. The name of the palace was changed at this time to Deoksugung Palace, meaning the “palace of virtuous longevity.” The Junghwa Hall is one of the historical centers of Deoksugung Palace, which stands proudly alongside other notable buildings at the palace, such as Seokeodang, Junmyeongdang, Jeukjodang, Jeonggwanheon, Deokhongjeon, Borugak, and Jagyeokru.  


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Opened in 1999, L'amitié is a French boutique restaurant, serving French cuisine made from the finest Korean ingredients for a perfect fusion of two cultures and tastes.


Seoul(Gangdong-gu) , The Eastern Part of the Seoul

Formerly known as LA Tourist Hotel, Bali Tourist Hotel has 40 Western-style rooms and 10 Korean-style rooms. It also has a Korean-style reception hall and a casino. Guests at the hotel may take advantage of the hotel's proximity to such tourists sites as Lotte World, Seoul Olympic Park, Amsa-dong Prehistoric Settlement Site and Mongchon Clay Castle.


Seoul(Dongdaemun-gu) , Dongdaemun

Located in Dongdaemun-gu Seoul (the largest distribution market of herbal medicine in Korea), the museum is situated on the grounds of Bojewon, a medical institution that was in operation during the Joseon Dynasty. The Seoul Yangnyeongsi Herb Medicine Museum was established with the goal of preserving and developing Korea’s herb medicine culture. It has on display oriental relics and samples of medicinal herbs.Opened on September 13, 2006, the museum boasts a wide assortment of items: 500 pieces of equipment used by practitioners of herbal medicine, 420 artifacts related to the field of oriental medicine, and about 350 herbal medicinal items.A large number of antique books related to herbal medicine are also on exhibit at the museum, helping visitors unfamiliar to the practice gain an overall understanding of what effect each herb or technique has and how each is used when treating patients.In addition, the museum also houses a model of the Bojewon from the Joseon Dynasty, an oriental medicine experience zone, a multi-purpose auditorium, a rest area, and museum shop.


Seoul(Yangcheon-gu)

Mokdong Stadium, located in Mok-dong, Yangcheon-gu, was opened on November 4, 1989 to accommodate an increasing number of people who want to work out in Seoul. It houses a soccer field, baseball field, figure skating rink, as well as a traditional game field at the Jungang plaza. Also, it has an indoor shooting range and fitness club. The main stadium is comprised of a soccer field and an athletic sports stadium, spanning over an area of 16,233㎡ and is able to accommodate up to 16,000 people. The ice rink covers an area of 6,018㎡ and can accommodate up to 7,000 people. Not only are there the usual on-ice activities such as ice hockey and figure skating, ice ballet performance is also held in the stadium. The stadium is used for a diverse range of sports, as well as, a daily work out place for nearby residents.