Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Palais de Gaumont is a topnotch French restaurant that opened in the affluent area of Cheongdam-dong, Seoul in 2000. The owner, who majored in film, named the restaurant after Leon Gaumont, a pioneer of motion picture technology, and the Gaumont Palace. It aims to spread a new concept of Korean food culture image as fine dining for ten decades of tradition and thus has been applauded as a special restaurant.


Seoul(Jongno-gu) , Insadong・Jongnon

Located between Jong-no and Insa-dong, Cats Hotel is a perfect place to look around the center of Seoul, and it is a merit that you can see tourist attractions easily. Insadong-gil, Tapgol Park and many other tourist attractions are packed around here, and for shopping, there are Dongdaemun Market and department stores near the hotel. As a special service, Hotel Cats provides balloon decoration event and visitor commemorative photograph for another memory of your tour.


Seoul(Jung-gu) , Myeongdong

Seatree focuses on developing skin care products for customers looking to maintain their natural beauty and looks. The brand introduces artistic features into their bottle designs and also produces some limited edition cosmetics by collaborating with famous designers, models and artists.


Seoul(Gangnam-gu) , Sinsadong・Garosu-gil

Soon after its opening in 1983, the Park Ryu Sook Gallery moved to Cheongdam-dong, an uncharted territory back in 1988. Ever since, the gallery has played a significant role in turning the region into one of the most representative art places in Korea. The Park Ryu Sook Gallery mainly deals with modern art, and contributes to the development of Korea's modern art scene by recruiting and supporting talented rookies in the field, and by introducing artwork of major modern artists from abroad. Moreover, the gallery works to promote Korean art worldwide by joining major art fairs such as the Chicago, Koln, and Basel art fairs. Through these and similar activities, the Park Ryu Sook Gallery works to provide the public the invaluable opportunity to enjoy quality artwork, maximize their own creativity, and take a moment out of their hectic lives to indulge in a little self-reflection.  


Seoul(Songpa-gu) , Jamsil(Lotte World)

Bicena provides tasty Korean cuisine available only in Korea in a refined interior.  


Seoul(Jongno-gu) , Insadong・Jongnon

Jongno is home to a number of famous haejangguk restaurants, and Cheongjinok (청진옥) is considered the forerunner among them. Opened in 1937, the restaurant has been run by three generations of the same family. Beef bones are simmered for more than 24 hours to make a rich broth, and soybean paste is added to neutralize the meaty odor. Ingredients added to the broth include various vegetables, clotted beef blood, beef intestines, and rice. Always crowded, Cheongjinok is open 24 hours a day.      


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Located at the corner of Seoul's busiest downtown intersection, Deoksugung Palace is famous for its elegant stone-wall road. It is also the only palace that sits alongside a series of western style buildings that add to the uniqueness of the surrounding scenery. Deoksugung Palace originally belonged to Wolsandaegun (1454-1488), the older brother of King Seongjong (1469-1494) of the Joseon Dynasty. It became a proper palace when Gwanghaegun (1575-1641) ascended to the throne and gave the palace the name Gyeongungung in 1611. Afterwards, the name was then changed back to its orginal title of Deoksugung. Upon entering Deoksugung Palace and Daehanmun, visitors will cross the wide bridge of Geumcheon. The king's carriage would pass over this bridge during ancient times. The Beopjeon Building Junghwajeon is very stately, revealing its long history. The Jeukjodang Building received its name from Gwanghaegun and In-Jo, who both ascended to the throne here. The front sign on Jeukjodang was written personally by Go Jong in 1905 after he became king. Hamnyeongjeon was where Go Jong slept, and Hamnyeong was named so to wish Go Jong lasting peace. The East Wing served as the king’s room, and the west wing was for the queen. Jeonggwanheon was the first western style building built in the palace, completed in 1900. Go Jong enjoyed drinking coffee and spending his free time here. The back of the building had secret passageways to the Russian Emissary, which still exist today. Seokjojeon is the other western-style building that still remains in Deoksugung, and it was in the process of being built by a British man for his company, when in 1905 the property rights were transferred to Japan. It was finally completed in 1910. After Gojong’s death, Seokjojeon became a Japanese art gallery open to the public. After the Korean Declaration of Independence, the American-Russian joint commission was held here as well in May 1946. The east wing of Seokjogwan building now serves as a palace treasure exhibition, and the west wing is used as part of the National Modern Art Center. The Junghwajeon (Junghwa Hall) was the center of politics during the period of Daehanjeguk (the Great Korean Empire) and served as the backdrop to critical discussions on national affairs among the country’s leaders. The elaborateness of the hall’s interior is said to reflect the confidence of King Gojong (26th king of the Joseon Dynasty, r. 1863-1907) in his ability to effectively lead the country into the 20th century. One of the most striking parts of the building is the pair of dragons that decorates the canopy above the throne of the king. These dragons can also be seen on the ceiling of Junghwajeon and were representative designs of Deoksugung Palace, the imperial palace at that time. Though the Junghwajeon was originally built in 1902 as a multi-roofed building, it was redesigned as a single-roofed building in 1906 after it caught on fire in 1904. In 1592, the Japanese army landed in Busan and marched to the capital of Seoul. Prior to their arrival, King Seonjo fled to Uiju, where he stayed for one and a half years. When he returned to Seoul, he had no place to stay because all of the places had been burned down during the war. So, he used this place, which was originally the residence of one of his relative’s families, as a temporary palace. Prince Gwanghaegun succeeded King Seonjo and then renamed this palace Gyeongungung. After King Gojong returned from the refuge with a Russian delegation, he chose to reside in this place. He remained at the palace even after he had been forced to hand over the throne to his son, Emperor Sunjong. The name of the palace was changed at this time to Deoksugung Palace, meaning the “palace of virtuous longevity.” The Junghwa Hall is one of the historical centers of Deoksugung Palace, which stands proudly alongside other notable buildings at the palace, such as Seokeodang, Junmyeongdang, Jeukjodang, Jeonggwanheon, Deokhongjeon, Borugak, and Jagyeokru.  


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Opened in 1999, L'amitié is a French boutique restaurant, serving French cuisine made from the finest Korean ingredients for a perfect fusion of two cultures and tastes.


Seoul(Jung-gu) , Dongdaemun

The Youngbin Hotel is located in the center of Seoul, allowing guests easy access to Seoul's popular attractions, including its many famous palaces. For guests who want to shop, the Dongdaemun Shopping District is 10 minutes away on foot, and Namdaemun and Itaewon markets are only 10 minutes away by taxi. The hotel is close to Korea's foreign embassies and the headquarters of many major companies, making it a popular place for business guests. The hotel has a number of convenient facilities and services including a jjimjilbang (sauna), complimentary laundry services, and free pickup services.


Seoul(Jongno-gu) , Insadong・Jongnon

Sajik Park is one of the three most popular parks in Jongno-gu along with Tapgol Park and Samcheong Park. Located west of the Government Complex-Seoul on the southeastern foothills of Mt. Inwang, the park measures an impressive 188,710m².The name of the park dates back to 1395 when Taejo Lee Sung-gye made the first Sajikdan (altar to the State deities) along with the Jongmyo Shrine (Royal Ancestral Shrine) at the center of the park. "Sa" refers to the deity of the earth while "jik" refers to the deity of the five grains. Rites wishing for a good harvest were held regularly at the Sajikdan. However, the area was not officially recognized as a park until 1922 under the Japanese colonial period.In the park are several playgrounds, statues of Sin Saimdang, Hwanghakjeong, and Yi I (often referred to by his pen name ‘Yulgok’), and the Municipal Children's Library. Dangun Shrine and Jongno Library are situated nearby. By following the path next to Sajik Park for approximately 5 minutes, travelers can reach the Mt. Inwang hiking path with relative ease.