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Prugio Valley
Seoul(Gangnam-gu)

In 1994, Daewoo E&C first introduced the environmental concept into apartments and in 2003, created Prugio, a living culture space for healthy and fulfilling life in harmony with nature. At Prugio Valley, visitors can experience a quality-living cultural space where people, nature and the environment come together. The Prugio Valley tour program begins at the lounge with image accompanied information on Prugio’s distinctive design and housing products. The lobby and the photo gallery on the first floor feature a futuristic atmosphere. The stairs with piano sounds and lights will lead to the future housing culture experience hall on the second floor. Visitors can experience firsthand the housing value brought by integration of various elements including cutting-edge technology and environmentally friendly space design. The venue also allows visitors a chance to make their own customized housings through smart devices such as smart phones, and tablet PCs. [Tour Course] PR images → Prugio Forest Path → Future Hall → Prugio Premium Exhibition Hall [Recommended Visitor Ages] From students in upper grades of elementary school to high school

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678+ (Yuk Chil Pal) (Apgujeong Branch)
Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

The restaurant 678 (Yuk Chil Pal) specializes in charcoal barbecued meat and is widely known as a franchised restaurant run by Kang, Ho-Dong, a popular MC and comedian. The restaurant serves carefully selected, high-quality beef and Jeju pork. Other dishes include Ogyeopsal (pork belly), Moksal (neck), Hangjeongsal and Galmaegisal. Combine your meat dish with hot Doenjang-jjigae (bean-paste pot stew) with beef, Mookeunji (aged kimchi) Kimchi-jjigae or Hamheung-naengmyeon (cold noodle dish from the Hamheung area).

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Ilmin Art Museum
Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

The Ilmin Art Museum stands in the former Dongah Newspaper Building. The Dongah Newspaper was established in 1926 and has been in the building for 66 years. This building has been established as the oldest building associated with the press in Korea. The building was shut down for a year due to renovations and re-opened in 1996. The museum has maintained its look of tile floors and glass walls through the years. This museum boasts the largest Ilmin collection in Korea. From the Goryeo Dynasty (918-1392) there are 430 pieces in the Ilmin collection, 1,200 pieces in the Dongah Newspaper's collection of art, and 100 pieces of art owned by Hyundai Corporation. The Ilmin Collection mostly consists of pieces that Kim Sang-Man collected. Most of the pieces are very simple aesthetic paintings. The Dongah Newspaper's collection has time-relevant pieces that are important in history. Hyundai's collection is mostly paintings of social critiques. In the basement of the museum there is an art shop where original paintings can be purchased.

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Seoul Yangnyeongsi Herb Medicine Museum
Seoul(Dongdaemun-gu) , Dongdaemun

Located in Dongdaemun-gu Seoul (the largest distribution market of herbal medicine in Korea), the museum is situated on the grounds of Bojewon, a medical institution that was in operation during the Joseon Dynasty. The Seoul Yangnyeongsi Herb Medicine Museum was established with the goal of preserving and developing Korea’s herb medicine culture. It has on display oriental relics and samples of medicinal herbs.Opened on September 13, 2006, the museum boasts a wide assortment of items: 500 pieces of equipment used by practitioners of herbal medicine, 420 artifacts related to the field of oriental medicine, and about 350 herbal medicinal items.A large number of antique books related to herbal medicine are also on exhibit at the museum, helping visitors unfamiliar to the practice gain an overall understanding of what effect each herb or technique has and how each is used when treating patients.In addition, the museum also houses a model of the Bojewon from the Joseon Dynasty, an oriental medicine experience zone, a multi-purpose auditorium, a rest area, and museum shop.

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Korean Film Museum
Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

A must-visit museum for Korean film fans A museum dedicated to everything related to Korean films. Not only does the museum strives to collect, preserve, and screen Korean films, but it also Korea's largest archive of international and independent films. Visitors can watch and make films, and participate in special programs such as the filmmaking process experience and Children's Film Academy Awards.

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Samtoh Blue Bird Theater
Seoul(Jongno-gu) , Insadong・Jongnon

Opened in October 15, 1984, this small theater holds the firm belief that "children nurtured happily make the world happy." Named after Maeterlinck's fairly tale, Blue Bird, and equipped with two performance halls almost 200 square meters the Samtoh Blue Bird Theater has offered performances that inspire dreams and impart wisdom to children and love and romance to adults. Various programs for children include puppet plays, musicals, and educational plays while those for adults offer plays, live concerts, and poetry recitals. In particular, the theater offers song concerts for children on the fourth Monday night every month. In addition, the theater hosts diverse events such as Blue Bird Festival. Simply put, the theater is a great place for families to visit.  

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E-mart - Mia Branch
Seoul(Seongbuk-gu) , Daehangno・Seongbukdong

E-mart is a discount supermarket operated by Shinsegae, a department store franchise. With two basement levels and five levels above ground, E-mart Mia is one of the largest branches in Korea that sell a variety of high quality products at affordable prices. Moreover, E-mart Mia is located in close proximity of Jeongneung, the first Joseon Dynasty royal tomb made for a queen, and Bugaksan Seoul Fortress Wall.

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Italiana
Seoul(Yongsan-gu) , Itaewon・Yongsan

Specializing in leather and fur goods, Italiana has served loyal customers for a long time in Itaewon. It boasts all kinds of leather goods from luxurious classical styles to popular styles and light vegetable leather items, captivating both Koreans and international tourists year-round. 

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MoonShot
Seoul(Jongno-gu) , Insadong・Jongnon

MoonShot is a professional cosmetic brand launched by YG Entertainment. It is a ‘beauty playground,’ and the name of the store means to launch a spaceship to the moon. The main focus for their products is to include YG Entertainment’s uniqueness, freedom, and express this through the use of varieties of colors. Their popular makeup products follow the concept, “ one source, multi use,” which means one product has multi usages, rather than having one chosen function of the product. In the flagship store of MoonShot, you can get your makeup service by the professional makeup artists that go by the name of, ‘Moon Shot Boys.’  

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The Paris Grill
Seoul(Yongsan-gu) , Itaewon・Yongsan

The Paris Grill is an upscale restaurant inside the Grand Hyatt Seoul. It is an authentic European restaurant that boasts great service and top-notch cuisine prepared by a master chef. Designed in a Paris brasserie style of the 1930s with dark wood and marble, there is also an open kitchen that allows diners to view the whole cooking process. The restaurant serves breakfast, lunch, dinner, and weekend brunch. The Paris Bar inside The Paris Grill offers an elegant setting for drinking wine, beer, or liquor while listening to the beautiful melodies of live piano music.  

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