Seoul(Jongno-gu) , Daehangno・Seongbukdong

Daehangno Street, known as the street for young people, is the former location of Seoul National University. In the 1980s, many theater groups started moving to Daehangno, and it soon developed into a cultural center. In a short period of time, movie theaters, live-cafes, regular cafes and pubs sprung up, and it grew into an entertainment district. Its popularity is still maintained by famous small theaters such as Parangsae (Blue Bird) Theater and Hakjeong Theater, and some 30 additional theaters have concentrated here to contribute in keeping Daehangno as the root of performance art in Korea. The center of Daehangno, Marronnier Park, has frequent live acts and dance performances by young people. This is why Daehangno is called the “Play Mecca” and “Young Street” as well. Another reason Daehangno became so popular with young people is the various interesting sights and food to be found here. Many restaurants, fast food joints, cafes, and bars are concentrated here, making it convenient for people to find something to do after plays and live-performances. Its unique atmosphere and space continues to be loved by many young people.


Seoul(Jung-gu)

Situated near the Dongdaemun History & Culture Park Subway Station, the K-POP RESIDENCE Dongdaemun offers the ideal location for tourists. The residence strives to provide comfortable services and clean facilities at reasonable prices for business travelers and tourists, and to create a friendly atmosphere for all its guests. As the residence is adjacent to the Dongdaemun History & Culture Park Subway Station, Exit 5, on Lines 2, 4, and 5, guests can enjoy their stay in the energetic and youthful city of Seoul, shopping and discovering Korean culture at the Dongdaemun Market and the DDP (Dongdaemun Design Plaza).


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

The National Gugak Center (Formerly: National Center for Korean Traditional Performing Arts) is the governing body established to preserve and promote traditional Korean performing arts. It consists of three performance halls. First, the largest venue for traditional Korean performing arts is the Reservation Hall. The outward appearance of this theatre is based on Suwon Castle. The interior is built to accentuate all the features of the performing platform for traditional performing arts, and can accommodate every single type of traditional performing art, such as Palace Music, Court Music, and all other genres including major productions of Changguek (Korean musical drama). The structure of the stage and seats are reminiscent of a Korean yard.Long ago in Korea, traditional arts were performed in the yard. The audience was separated into an area in the shape of an earthen wall, and the ceiling had a shield/kite shaped emanating plate. The theatre gives the illusion of being in an ancient Korean household. On the 2nd floor of the Reservation Hall, there is a separate children's playground, which allows for quiet enjoyment of the music in the performance hall. Umyeondang (small hall) was designed to accommodate performances which were held outdoors. The performing space can be adjusted to fit the needs of the production.The National Gugak Center Outdoor Performance Stage is also called the "Star Welcoming Stage." You can watch many traditional performances that are usually held on traditional holidays. You can listen to traditional music, and if you want more information on the music try going to the Gugak Museum. Videos on Korea's traditional instruments and other Gugak related videos are always exhibited here. Also at the shop you can buy various Gugak related souvenirs. Having a Gugak CD or a cassette will be a great souvenir to remember the inspiration of Gugak for a long time. At the Front courtyard of the museum you can try to play traditional games and instruments from 10am to 5pm. You can play traditional games like neol ttwigi (seesaw jumping) or jegi chagi (Korean hacky sack) and try playing traditional instruments like the jing (gong), janggu (drum), kkwaenggwari (cymbal) and buk (drum).


Seoul(Songpa-gu) , Jamsil(Lotte World)

Bon is tough, but elegant, chic, and trendy. It boasts a wide array of items from masculine suits to casual wear with urban sophistication that are comfortable to wear.


Seoul(Guro-gu) , Yeouido・Yeongdeungpo・Mapo

9th Avenue is a fashion shopping mall with a myriad of things to enjoy—from Hallyu fashion, to cultural performances, to a variety of foods and beverages.The mall is located right next to Guro Subway Station and is connected to the CGV Multiplex Cinema and the AK Plaza (previously known as the Aekyung Department Store), which allows visitors a one-stop shopping spot.On the first floor of the basement of 9th Avenue, shoppers can find stores owned and run by Korean Hallyu celebrities.'Hallyu Theme Center,' which opened in November 2009, is an especially popular area of the mall, drawing attention not just from locals but from international tourists as well.


Seoul(Jongno-gu) , Namdaemun・Seoul-Station

Cheongwadae Sarangchae is a space to learn about Korean culture and the history of former Korean presidents. The area is comprised of a planned exhibition hall where various special exhibitions are held, Korean culture exhibition hall, Korean food (hansik) promotion hall on the first floor and Cheongwadae Hall which introduces former Korean presidents and Haengboknuri Hall which presents the future vision of Korea on the second floor.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

A Korean BBQ restaurant.The most famous menu is Grilled Pork Belly.A barbecue specialty restaurant located in Dongdaemun Gate , Seoul.


Seoul(Seocho-gu)

Equipped with culinary skills learned in France, Chef Lee Choong-hu presents sensual cuisines of his own design at Zero Complex. Seasonal ingredients are used to prepare menus that change on a monthly basis.  


Seoul(Mapo-gu) , Hongik-University-Area

I am A burger serves handmade style hamburgers where customers can choose buns and patty options of their preference.


Seoul(Jongno-gu) , Insadong・Jongnon

Seochon Traditional Sundae Soup House is considered a must-visit destination. It was shown in the Korean drama series, “Doctors, as a restaurant owned by the father of the main character, Yoo Hye Jung (actress: Park Shin Hye). It is known for its special deep-tasting beef broth, which they brew with marrowbone for 24 hours. Its old-fashioned, traditional style Hanok architecture and its neat interior evokes the Korean traditional castle: Gyeongbokgung and its surroundings. Not only is the Sundae Soup first in its class, the in-house Kimchi is one of the best in its category as well. After the meal, don’t forget to take a photo where the “Doctors” couple, Jiho-Hyejung, enjoyed rice soup.