Seoul(Jongno-gu) , Insadong・Jongnon

Located at the end of Samcheon-dong Street, Bukmakgol is a Hanok (Korean house) restaurant, offering thick beef ribs and cabbage wraps with pork and garlic.  


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Located nearby Seoul Art Center, Mokcheon Jip offers various kalguksu (noodle soups) like pat kalguksu (red bean noodle soup), and maesaengi kalguksu (noodle soup with seaweed).  


Seoul(Jongno-gu) , Insadong・Jongnon

There are ancient palaces well-matched with modern buildings in Jongno Cheonggye Special Tourist Zone. Not only cultural assets from Joseon Dynasty, such as Gyeongbokgung Palace, Changdeokgung Palace, Deoksugung Palace and Jongmyo Shrine, but a number of museums are also located in this zone. Those who visit this zone can encounter diverse streets like Insa-dong Culture Street, Gwancheol-dong Street of Youth, Jewelry Shopping Street, Seun Electronics Market, Lighting Store, Gwangjang Market and Stationary Store Street. Besides these areas, there is still more to see in this zone. Today, the zone is a must-visit place for foreign tourists. Visitors can experience Korean culture and traditions at Sancheong-dong, Bukchon and Insa-dong. Bukchon offers Hanok (Korean traditional house) stays and cultural experiences, and visitors can feel the aesthetic essence of Korean culture. Restaurants around Insa-dong and Samcheong-dong serve fusion cuisine as well as traditional dishes. Along the streets are galleries of various sizes where one can spend some quiet time. Gwanghwamun Gate, where newspaper companies, government and public agencies and bookstores are located, is a great place to learn about the lifestyle and culture of people in Seoul. The trail along Cheonggyecheon Stream is well-managed. In the area around Jongno there are more than 14,000 shops and stores dedicated to fashion, including clothing and footwear, jewelry, electronics, stationary goods and accessories. There are many unique things to see. Many of them are old and have stood witness to the ups and downs of the area for decades. Various festivals take place in the area around Jongno and Cheongyecheon Stream, and it is worthwhile to take a look at the narrow alleys that hold on to the atmosphere of an old neighborhood. It is also near Cheongwadae, the presidential residence. For a Cheongwadae tour, it is required to submit an application in advance. * Current State Jongno & Cheonggye Special Tourist Zone 1) Districts Covered: Gwanghwamun Building~ Sungin-dong Intersection (Areas around Seorin, Gwancheol, Gwansu, Jangsa and Yeji-dong, parts of Sinmunno 1(il)-ga, Jongno 1 (il) to 6 (yuk)-ga, Changsin-dong, Jongno-gu, Seoul) 2) Area: 540,602㎡ * Tourist Attractions palaces, art galleries, museums, Changdeokgung Palace and Jongmyo Shrine (UNESCO World Heritage)


Seoul(Jongno-gu) , Insadong・Jongnon

Located in Dongsung-dong, Daehakro (College Street), The Lock Museum displays an impressive array of locks. The owner of the museum, Mr. Choi Hong-gyu worked as a hardware shop employee most of his life and ran his own store, Choi Family Hardware in Gangnam. He invested all of his fortune to make The Lock Museum. Opened in November 2003, The Lock Museum boasts locks, keys, and key holders from around the world. The museum aims to collect, preserve, and study Korean locks and to promote their benefits and design worldwide.The Lock Museum is an important spot in which visitors are exposed to new perspectives on locks. It offers visitors the opportunity to understand the cultural and aesthetic meaning of them. Centered on visitors, the museum will continue to be a facilitator of cultural communication between visitors and locks. 


Seoul(Songpa-gu) , Jamsil(Lotte World)

Bon is tough, but elegant, chic, and trendy. It boasts a wide array of items from masculine suits to casual wear with urban sophistication that are comfortable to wear.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Caocaoboom is a handmade chocolate shop. The Itaewon branch is famous for its traditional Italian gelato created by 1st generation chocolatier.  


Seoul(Gwangjin-gu)

The beloved outdoor swimming pools at Ttukseom was reborn as Supia, a year-round theme park in Hangang. Unlike the previous pools, Supia at Ttukseom and Yeouido is a water park that added Flow Pool to the existing Adult Pool, Youth Pool, and Children’s Pool.* What is Supia?- Combining Arisu (the former name of Hangang) and Utopia, Supia is a fun theme park in the middle of the city that can be enjoyed all year long. 


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

The Simsan Cultural Center was established to commemorate the Confucianism and patriotic spirit of Simsan Kim Chang-Suk. It is a place that provides educational programs that develop life skills and nurture the artistic sensitivities of program participants, while adding to the overall quality of life of the area’s residents.


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Home Plus Worldcup Branch is located inside the Sangam-dong World Cup Stadium and offers over 35,000 products including groceries, household goods, clothes, consumer electronics, toys, and more. The mall also provides various convenient and entertainment facilities such as popular brand-name outlet shops, a multiplex movie theatre (CGV), sauna, sports center, bank, hospital, and much more. Furthermore, the store is directly connected to the World Cup Stadium Station (Seoul Subway Line 6) and has a parking facility with a capacity of over 900 vehicles. Home Plus Worldcup prides itself on working hard to provide customers with the most pleasant shopping experience possible.


Seoul(Guro-gu) , Yeouido・Yeongdeungpo・Mapo

9th Avenue is a fashion shopping mall with a myriad of things to enjoy—from Hallyu fashion, to cultural performances, to a variety of foods and beverages.The mall is located right next to Guro Subway Station and is connected to the CGV Multiplex Cinema and the AK Plaza (previously known as the Aekyung Department Store), which allows visitors a one-stop shopping spot.On the first floor of the basement of 9th Avenue, shoppers can find stores owned and run by Korean Hallyu celebrities.'Hallyu Theme Center,' which opened in November 2009, is an especially popular area of the mall, drawing attention not just from locals but from international tourists as well.