Seoul(Jongno-gu) , Samcheongdong・The Northern Part of the Seoul

Located on the outskirts of Mt. Bugak, this park was the first officially-designated park in Korea (1940). The name Samcheong (literally "three blue") refers to the three highest ideals in Taoism that men can attain. Surrounded by cherry blossoms planted long ago, the park becomes crowded with tourists every April when the trees are in full bloom. The park offers many amenities: badminton and tennis courts, a playground, a snack bar, and a multi-purpose rest area.Major hiking trails winding through Samcheong Park connect the park to the Mt Bugak Seoul Fortress Wall Hiking Trail, a mineral spring spot in Seongbuk-dong, and Waryong. While hiking, visitors can encounter Malbawi, an excellent spot chosen by City of Seoul where they can overlook Seoul at a glance. Malbawi Historic Site Visit Program, run by Jongno-go Office (Seoul), provides children and adults with the opportunity to learn about natural ecology in Samcheong Park and the history of Seoul Fortress Wall from designated guides. Through well-developed roads around Samcheong-dong, visitors can easily move from Samcheong-dong to Seongbuk-dong. Currently, Samcheong Tunnel near the park connects the two localities.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Dongbingo makes great-tasting traditional patbingsu using only milk, red beans and rice cake. Many find the rather chunky and sweet red bean sauce to be very addictive.  


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

K-makeup artist Jung Saem Mool, who has been working with numerous Hallyu stars has opened up a flagship store in the Garosu-gil area. Jung’s skills and expertise as a seasoned makeup artist, consultant and entrepreneur with twenty eight years of industry experience are well-reflected in the store. Comprised of three floors with varying themes, Jung Saem Mool Plops offers brand showcases, beauty classes as well as a charming cosmetics-themed garden. Makeup products that are loved by Jun Ji-hyun, Kim Tae-hee, Song Hye-kyo, Lee Min-jung and Han Ga-in can be found at the store.  


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Yangjae Citizens' Park, located near Yangjae Tollgate, was created in anticipation of the Seoul Asian Games (1986) and the 24th Olympic Games (1988). The park provides a scenic habitat for 94,800 trees from 43 different species including pine, zelkova, purple bloom maple, horse chestnut, and nut pine. The leafy green woods, such as is rarely seen in cities, are a popular date spot for couples. In the fall, the trees in the park bear an abundance of persimmons and quinces.Amenities and facilities include an outdoor wedding venue, 4.8-km walking course, basketball court, volleyball court (also used for foot volleyball), tennis court, barefoot walking path, and outdoor workout equipment. Memorial sites and monuments like the memorial of Patriot Yun Bong-Gil can also be found scattered throughout the park grounds.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

Globally-recognized Korean performance, ‘DrumCat Concert' whips people into a frenzy of rhythm and fun! DrumCat Concert, created in 2003, is an all-female percussion group that has moved into its own exclusive theater just 7 years after its first performance. 2008 was landmark year for DrumCat Concert, as the group received both the ‘2008 Edinburgh Festival Herald Angel’ award and the ‘2008 Scotland Cavalcade Best Unit’ award, the first awards even won by a Korean team at the Edinburgh Fringe Festival. At the festival, competing teams were ranked based on their accumulative skill points throughout a number of concerts and other performances. Reporters and audiences members alike were simply stunned by the performance of DrumCat Concert. The group not only continued to play sold-out concerts, but also consistently received high, 5-star ratings from festival judges and critics.DrumCat Concert has also been a sensational hit at home, receiving the Grand Prize in the ‘2009 Korea Entertainment Awards.’ The DrumCat Concert performance is bursting with unique rhythmical styling and emotional involvement that so often seems to categorize Korea’s most stunning musical performances. The group’s superb skills in high-speed drumming and unique combination of recorded and live sound is a treat for both the eyes and ears.DrumCat Concert, a world renowned performance, is sure to continue beating its way into the hearts of audiences for ages to come.


Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

The first (and main) Chloris cafe was opened in Sinchon in 2004 with a motif reminiscent of the historic Salon de The on Saint Michel Street in Paris. Select tea brands are imported from Europe and blended together in a carefully calculated ratio, resulting in Chloris’ unique and flavorful signature tea. The tea café, which is located just off a busy street, offers the laid-back ambiance of a French house in the countryside and is even graced by clusters of beautiful magnolias and lilacs.    


Seoul(Dongdaemun-gu) , Dongdaemun

Hongneung Arboretum is a first generation arboretum in Korea. It was established in 1922 when experimental forests were built on Hongneung burial mound, which is the royal tomb of Queen Myeong-Seong. On the 780 square meters area southwest of Mt. Cheonjangsang, there are 9 gardens such as a garden of conifers, a garden of broadleaf trees and an ornamental garden, 3 botanical gardens with edible & medicinal plants garden, an aquatic garden and a wetland garden. There are 6 resting places as well.Hongneung Arboretum has beautiful scenery for every season. The garden of broadleaf trees behind the main building is the one that shows the change of season most dramatically. The hundreds of broadleaf trees appear their best in autumn. The arboretum is good for nature education walk because of the many nameplates offering information on the species and characteristics of each tree. There are also many things to see at the Forest Science Exhibition Hall which provides visitors with knowledge and information of the value of forests, forestry, and the forest industry. The building itself is an exhibition because the hall is made of Korean wood. Inside, there are three general exhibition rooms, a regular exhibit hall, a planning exhibit hall, and a special exhibit hall.You may look around from Garden 1 to Garden 9 in regular order or take the course from Garden 2, pass the Forest Science Exhibition Hall to the mountain ridge ending at Garden 1. Note that it takes approximately 3 hours to see everything, whichever course you may take.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

This Jokbal Street restaurant has a history of over 50 years, and the elderly white-haired proprietor has been running the business the entire time. Basketball players who play a game at the Jangchung Gymnasium visit the restaurant. When it first opened, the price of jokbal (steamed pork hock) was 150 won and the bindaetteok (mung-bean pancake), 10 won. Back then, the food was a luxury that students couldn’t even dream of buying, but now everyone can afford it. The taste of jokbal here is special: firstly because the trotters are transported to the restaurant immediately, and also because of the restaurant’s unique broth. The meat is extremely chewy and the delicately flavored fat melts in your mouth like ice cream. For a treat that cannot be enjoyed anywhere else, the owner hints that the large serving is much more delicious than the small one.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Bon is tough, but elegant, chic, and trendy. It boasts a wide array of items from masculine suits to casual wear with urban sophistication that are comfortable to wear.


Seoul(Guro-gu) , Yeouido・Yeongdeungpo・Mapo

9th Avenue is a fashion shopping mall with a myriad of things to enjoy—from Hallyu fashion, to cultural performances, to a variety of foods and beverages.The mall is located right next to Guro Subway Station and is connected to the CGV Multiplex Cinema and the AK Plaza (previously known as the Aekyung Department Store), which allows visitors a one-stop shopping spot.On the first floor of the basement of 9th Avenue, shoppers can find stores owned and run by Korean Hallyu celebrities.'Hallyu Theme Center,' which opened in November 2009, is an especially popular area of the mall, drawing attention not just from locals but from international tourists as well.