Seoul(Jongno-gu) , Insadong・Jongnon

Opened in 1991, Jihwaja hopes to introduce ‘Royal Cuisine of the Joseon Dynasty’ (Intangible Cultural Property No. 38) to the public. Using fresh seasonal ingredients all year-round, it is recognized as the best royal cuisine restaurant in Korea. Here you can experience the unique food culture and the secret recipes of the family of Hwang Hye-seong using all your five senses.


Seoul(Songpa-gu) , Jamsil(Lotte World)

Designated as one of reknowned histroric sites in capital of Seoul (Historic Site No. 297), the museum is located within Mongchontoseong Station (Seoul Subway Line 8), and it houses the best-known relics and remains from ancient Baekje culture. The highlight of its exhibition includes the discoveries from Hangang River as well as more of early kingdom's great heritages. The Mongchon Museum of History displays artifacts from the excavations of the earthen fortifications as well as other artifacts of the Baekje Kingdom period, offering a glimpse into Baekje culture. A model of a Baekje dugout hut site reveals ancient dwelling patterns. Also, the facility displays perfectly preserved model of ancient houses, tombs, giving you the feel of traveling back to prehistoric ages. The museum serves as an educational institution for children and families, providing a wide assortment of cultural programs. However, visitors should note that some programs are limited as reservations are required for participation.


Seoul(Seongbuk-gu)

The Choi Sunu House is the old residence of Hyegok Choi Sunu (1916-1984), who lived in this house from 1976 until the day he passed away. The house is designated as Korea’s Registered Cultural Property No. 268. Choi Sunu was a leading art historian who served as the director of the National Museum of Korea. He devoted his life to rediscovering the beauty of Korean art and made many academic accomplishments in the areas of Korean ceramics, traditional woodcraft, and the history of painting.The Choi Sunu House is an open-rectangular planned hanok (Korean traditional house) composed of an L-shaped outbuilding and an upside down L-shaped main building that face each other. It shows the typical urban traditional style house that was prevalent in the Seoul area in the 1930s. The house has been open to the public as the Hyegok Choi Sunu Memorial Hall since 2004. The memorial hall displays Choi Sunu’s relics as a permanent exhibition and holds special exhibitions in the fall as well as cultural programs every spring and fall.


Seoul(Jung-gu) , Myeongdong

H&M, established in Sweden in 1947, is a global fashion brand with more than 2,000 stores in over 35 countries throughout the world. There are currently three H&M stores in Korea.The H&M Myeongdong branch no.1 occupies four floors, each with a unique interior, inside Noon Square (shopping mall). It sells a wide variety of clothes and other fashion items for women, men and children. It also introduces new designs and items by over 100 designers every day.


Seoul(Jongno-gu)

Located in Dongsung-dong, Jongno-gu, Seoul-si, Namu (나무) is a dining café with a relaxing and casual atmosphere. Inspired by the novel, ‘My Sweet Orange Tree’ the café seeks to give visitors a sense of comfort, just as the tree in the novel gave the main character, Jeje.The café has a wide terrace of more than 300 m² and features a simple yet sophisticated interior design particularly beloved by its female customers. At the café, you can enjoy both meals and dessert/coffee. After 9:00 pm, the ambience of changes as the lights dim and wine and cocktails are served.


Seoul(Seodaemun-gu)

Moirai offers lace clothing matching well with suits, jeans, and leggings. It is a popular store among Japanese tourists preferring lace clothing. It offers outstanding repair/maintenance services to customers. Items in Moirai boast unique designs. Customers can get various tips on how to match accessories with lace clothing from professional shop assistants.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Taco Chilichili serves high-quality taco dishes that are simple, delicious, and reasonably priced. Though food at the restaurant differs somewhat from traditional Mexican cuisine, the quesadillas, and rice-filled burritos will still be sure to tantalize your taste buds. Indoor dining areas are located on the first and second floors of the restaurant; there is also an outdoor dining area on the second floor, where you can enjoy an exotic atmosphere as you eat. The dining area on the first floor only has a few tables and can be noisier, but it also gives diners the unique experience of seeing their food as it’s prepared. For a quieter and more open dining experience, head up to the wider seating sections on the second floor.


Seoul(Jongno-gu) , Insadong・Jongnon

Palais de Seoul is an art gallery that first opened in January 2010 in Tongui-dong, Seochon of Gyeongbokgung Palace, a rising hub of culture and art in Seoul. Palais de Seoul, meaning a palace in Seoul in French, is 330py in size with 1 basement floor and 2 floors above the ground. The gallery houses three exhibition halls, an art shop on the first floor and a rooftop garden that accommodates various events and opening ceremonies for the exhibitions the gallery holds. Hosting various genres of exhibitions ranging from paintings, photos, videos, body paintings to glass installations, the art gallery has been leading the effort to promote the work of art of the famous artists from home and abroad, as well as some experimental artwork of new young talents.


Seoul(Dongdaemun-gu) , Dongdaemun

Hotel Mare (located in Dapsimni, Dongdaemun-gu, Seoul) is a 7-story building with a crisp and tidy appearance both inside and out. In addition to wide rooms, the hotel offers a café with meal services and a spacious parking lot.Located mid-way between Dapsimni and Janghanpyeong subway stations on line 5, the hotel is easily accessible to visitors using public transportation. It is also conveniently situated adjacent to Children’s Grand Park and other tourist attractions such as Wangsimni, Seoul Forest, and Ttukseom Park.


Seoul(Seocho-gu) , The Eastern Part of the Seoul

Cheonggyesan Mountain surrounds Seoul Grand Park, SeoulLand and National Museum of Modern and Contemporary Art, Gwacheon. The mountain boarders the area of Yangjae-dong, Seoul and Gwacheon-si, Seongnam-si, and Uiwang-si, Gyeonggi-do. The mountain is nestled at the foot of Gwanaksan Mountain, south of downtown Gwacheon. Dense forests, neat valleys, parks, and temples are available in the mountain, making it a suitable climbing course for families. Also, varied walking courses are set up. The top of the mountain, Manggyeongdae, is not open to public access as a government facility is situated on the peak. Guksabong Peak (alt. 538m) and another peak (alt. 545m) are connected through a mountain path.It is said that a faithful person, Joyun in the late Goryeo period entered Cheonggyesan Mountain from Songdo after the demolition of Goryeo by Yi Seong-gye who was the first King of the Joseon Dynasty. Also, it was referred to as “Cheongryongsan” because the area is regarded as the place where a blue dragon (Cheongryong; 청룡) ascended to heaven. Based on the principles of geomancy, Gwaksan Mountain and Cheonggyesan Mountain are called “Baekho” (White Tiger) and “Cheongryong,” respectively.