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Jihwaja Insadong Branch
Seoul(Jongno-gu) , Insadong・Jongnon

Opened in 1991, Jihwaja hopes to introduce ‘Royal Cuisine of the Joseon Dynasty’ (Intangible Cultural Property No. 38) to the public. Using fresh seasonal ingredients all year-round, it is recognized as the best royal cuisine restaurant in Korea. Here you can experience the unique food culture and the secret recipes of the family of Hwang Hye-seong using all your five senses.

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Mongchon Museum of History
Seoul(Songpa-gu) , Jamsil(Lotte World)

Designated as one of reknowned histroric sites in capital of Seoul (Historic Site No. 297), the museum is located within Mongchontoseong Station (Seoul Subway Line 8), and it houses the best-known relics and remains from ancient Baekje culture. The highlight of its exhibition includes the discoveries from Hangang River as well as more of early kingdom's great heritages. The Mongchon Museum of History displays artifacts from the excavations of the earthen fortifications as well as other artifacts of the Baekje Kingdom period, offering a glimpse into Baekje culture. A model of a Baekje dugout hut site reveals ancient dwelling patterns. Also, the facility displays perfectly preserved model of ancient houses, tombs, giving you the feel of traveling back to prehistoric ages. The museum serves as an educational institution for children and families, providing a wide assortment of cultural programs. However, visitors should note that some programs are limited as reservations are required for participation.

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Aritaum - Ewhayeodae Branch
Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

Aritaum is a large cosmetic store compared to other cosmetic stores. Located in the middle of the shopping area around Ewha Womans University, it was opened just a few months ago. Customers will be exposed to see diverse items in the clean, spacious store. Song Hye-kyo and Hyun Bin are the main models of the shop. It has become a popular store among international visitors.

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Choryuhyang
Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

This restaurant's feature items are its Samseon-nurungjitang, Dongpayuk, and Seafood Galbi. Seafood is plentiful in the Samseon-nurungjitang, making for a delicous soup base to which nicely browned rice is added later. When the browned rice is added to the soup base, a loud crackling noise is heard, which signals the beginning of a delicious meal.

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Namu
Seoul(Jongno-gu)

Located in Dongsung-dong, Jongno-gu, Seoul-si, Namu (나무) is a dining café with a relaxing and casual atmosphere. Inspired by the novel, ‘My Sweet Orange Tree’ the café seeks to give visitors a sense of comfort, just as the tree in the novel gave the main character, Jeje.The café has a wide terrace of more than 300 m² and features a simple yet sophisticated interior design particularly beloved by its female customers. At the café, you can enjoy both meals and dessert/coffee. After 9:00 pm, the ambience of changes as the lights dim and wine and cocktails are served.

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Budnamujip - Main Branch
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

This is the place you come back to because of the memorable taste. The marbling of the meat is so even that it looks like a piece of art. This is the right place to visit if you would like to treat your family or important guests. *Best Korean Restaurant as designated by The Seoul Metropolitan Government    

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Choi Sunu House
Seoul(Seongbuk-gu)

The Choi Sunu House is the old residence of Hyegok Choi Sunu (1916-1984), who lived in this house from 1976 until the day he passed away. The house is designated as Korea’s Registered Cultural Property No. 268. Choi Sunu was a leading art historian who served as the director of the National Museum of Korea. He devoted his life to rediscovering the beauty of Korean art and made many academic accomplishments in the areas of Korean ceramics, traditional woodcraft, and the history of painting.The Choi Sunu House is an open-rectangular planned hanok (Korean traditional house) composed of an L-shaped outbuilding and an upside down L-shaped main building that face each other. It shows the typical urban traditional style house that was prevalent in the Seoul area in the 1930s. The house has been open to the public as the Hyegok Choi Sunu Memorial Hall since 2004. The memorial hall displays Choi Sunu’s relics as a permanent exhibition and holds special exhibitions in the fall as well as cultural programs every spring and fall.

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Palais De Seoul
Seoul(Jongno-gu) , Insadong・Jongnon

Palais de Seoul is an art gallery that first opened in January 2010 in Tongui-dong, Seochon of Gyeongbokgung Palace, a rising hub of culture and art in Seoul. Palais de Seoul, meaning a palace in Seoul in French, is 330py in size with 1 basement floor and 2 floors above the ground. The gallery houses three exhibition halls, an art shop on the first floor and a rooftop garden that accommodates various events and opening ceremonies for the exhibitions the gallery holds. Hosting various genres of exhibitions ranging from paintings, photos, videos, body paintings to glass installations, the art gallery has been leading the effort to promote the work of art of the famous artists from home and abroad, as well as some experimental artwork of new young talents.

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Ugly Stove
Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Ugly Stove highlights the innate value of natural ingredients, using "ugly" fruits and vegetables grown in a natural environment, rather than being enhanced with artificial flavors. All ingredients are delivered at dawn each day to ensure that the freshness of each dish. The restaurant also makes its own bread and cheese each morning. Ugly Stove strives to create each item on the menu with fresh ingredients each day.

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Moirai
Seoul(Seodaemun-gu)

Moirai offers lace clothing matching well with suits, jeans, and leggings. It is a popular store among Japanese tourists preferring lace clothing. It offers outstanding repair/maintenance services to customers. Items in Moirai boast unique designs. Customers can get various tips on how to match accessories with lace clothing from professional shop assistants.

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