Seoul(Jongno-gu) , Insadong・Jongnon

Opened in 1991, Jihwaja hopes to introduce ‘Royal Cuisine of the Joseon Dynasty’ (Intangible Cultural Property No. 38) to the public. Using fresh seasonal ingredients all year-round, it is recognized as the best royal cuisine restaurant in Korea. Here you can experience the unique food culture and the secret recipes of the family of Hwang Hye-seong using all your five senses.


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

This is the place you come back to because of the memorable taste. The marbling of the meat is so even that it looks like a piece of art. This is the right place to visit if you would like to treat your family or important guests. *Best Korean Restaurant as designated by The Seoul Metropolitan Government    


Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

Aritaum is a large cosmetic store compared to other cosmetic stores. Located in the middle of the shopping area around Ewha Womans University, it was opened just a few months ago. Customers will be exposed to see diverse items in the clean, spacious store. Song Hye-kyo and Hyun Bin are the main models of the shop. It has become a popular store among international visitors.


Seoul(Jongno-gu) , Insadong・Jongnon

This Western cuisine is located near Dongdaemun Station , Seoul.The representative menu is Steak.One of the top 3 steak restaurants in New York.


Seoul(Jongno-gu) , Insadong・Jongnon

Situated in the gallery district in the back alley of Samcheong-dong (east of Gyeongbokgung Palace), the World Jewelry Museum houses 3,000 jewelry pieces from 60 countries, which have been collected over 30 years. Of which, 1,000 have been selected for display. The first floor contains an Amber Wall that goes back as far as 50 million years, the Golden Hall (El Dorado), the Necklace Hall, and the solemn Alter of the Cross. The second floor holds a mask wall, rings, beads and ivory as well as modern jewelry.


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Tuk Tuk Noodle Thai in Seoul specializes in Thai cuisine.    


Seoul() , Daehangno・Seongbukdong

Korean beef bulgogi (marinated thinly-sliced beef) and gomguksu (wheat flour noodles in a thick beef bone soup) are the most popular items here. Another popular menu item is the North Korean-style wangmandu (large dumpling). Because they serve simple main dishes and elaborate side dishes, this place is a favorite with many.  


Seoul(Yongsan-gu) , Itaewon・Yongsan

Taco Chilichili serves high-quality taco dishes that are simple, delicious, and reasonably priced. Though food at the restaurant differs somewhat from traditional Mexican cuisine, the quesadillas, and rice-filled burritos will still be sure to tantalize your taste buds. Indoor dining areas are located on the first and second floors of the restaurant; there is also an outdoor dining area on the second floor, where you can enjoy an exotic atmosphere as you eat. The dining area on the first floor only has a few tables and can be noisier, but it also gives diners the unique experience of seeing their food as it’s prepared. For a quieter and more open dining experience, head up to the wider seating sections on the second floor.


Seoul(Jongno-gu) , Daehangno・Seongbukdong

Ihwa Mural Village is located in Ihwa-dong, Jongno-gu, Seoul-si. The local Public Art Committee carried out the Naksan Project in 2006 to improve the local environment of Ihwa Village. Approximately 60 artists painted walls and installed artworks for the project. Visitors to the village can enjoy looking for and viewing the beautiful murals and sculptures in the village.


Seoul(Jongno-gu) , Insadong・Jongnon

Located at the end of Samcheon-dong Street, Bukmakgol is a Hanok (Korean house) restaurant, offering thick beef ribs and cabbage wraps with pork and garlic.