Seoul(Jung-gu) , Myeongdong

H&M, established in Sweden in 1947, is a global fashion brand with more than 2,000 stores in over 35 countries throughout the world. There are currently three H&M stores in Korea.The H&M Myeongdong branch no.1 occupies four floors, each with a unique interior, inside Noon Square (shopping mall). It sells a wide variety of clothes and other fashion items for women, men and children. It also introduces new designs and items by over 100 designers every day.


Seoul(Yongsan-gu)

Spris is a multi-brand store that sells shoes, clothing, accessories and sportswear. Of the brands (Everlast, Pony, Polo Ralph Lauren, Spristar, iPanema and Skono) that Spris carries, Pony, the classic American-style sports brand, has been rapidly gaining popularity since its launching in Korea in 2010.


Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

Located in Sinchon, Seoul, Hotel Gaeul is equipped with high class facility and service; the best modern and classical mood of Sinchon will capture the tourists’ hearts in a flutter. Hotel Gaeul always tries to make clean and beautiful space for comfortable resting. In the youth street of Sinchon, you can have endless joy and pleasure with various kinds of shopping and many things to see and eat.


Seoul(Yongsan-gu)

Villa Sortino is an authentic Italian restaurant opened by Chef Santino Sortino and is well known in the expat community for its traditional, rustic Italian cuisine. The interior walls are stacked with wine, offering an exotic and comforting ambience. With tables arranged with privacy in mind, it is also a nice place for quiet family gatherings or business meetings.


Seoul(Jongno-gu) , Insadong・Jongnon

Hyoja Bakery is a cozy and small bakery famous for supplying nutritious and healthy baked goods for Cheongwadae (the Blue House), Seoul Government Complex and 10 kindergarten schools. The bakery has been in the same spot for nearly 3 decades, located in Seochon, Jongno-gu. The 24/7 store is 3 stories tall, where the 2nd and 3rd floors are used for producing delicious breads, and the 1st floor is the sales venue. From donuts, to croquettes and bagels, they make a wide variety of delicious breads. Among the many great treats, the most famous is the homemade corn bread filled with sweet corn, minced onion, mushrooms, and bamboo shoots. Although Hyoja does not have point saving cards like many chain stores do, it does offer a lot of free samples, and additional free breads for purchases over 10,000 won. Customers make repeat visits for this kind of service only found at small bakeries like Hyoja.


Seoul(Jongno-gu) , Insadong・Jongnon

Situated in the gallery district in the back alley of Samcheong-dong (east of Gyeongbokgung Palace), the World Jewelry Museum houses 3,000 jewelry pieces from 60 countries, which have been collected over 30 years. Of which, 1,000 have been selected for display. The first floor contains an Amber Wall that goes back as far as 50 million years, the Golden Hall (El Dorado), the Necklace Hall, and the solemn Alter of the Cross. The second floor holds a mask wall, rings, beads and ivory as well as modern jewelry.


Seoul(Jongno-gu) , Daehangno・Seongbukdong

Ihwa Mural Village is located in Ihwa-dong, Jongno-gu, Seoul-si. The local Public Art Committee carried out the Naksan Project in 2006 to improve the local environment of Ihwa Village. Approximately 60 artists painted walls and installed artworks for the project. Visitors to the village can enjoy looking for and viewing the beautiful murals and sculptures in the village.


Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

Aritaum is a large cosmetic store compared to other cosmetic stores. Located in the middle of the shopping area around Ewha Womans University, it was opened just a few months ago. Customers will be exposed to see diverse items in the clean, spacious store. Song Hye-kyo and Hyun Bin are the main models of the shop. It has become a popular store among international visitors.


Seoul() , Daehangno・Seongbukdong

Korean beef bulgogi (marinated thinly-sliced beef) and gomguksu (wheat flour noodles in a thick beef bone soup) are the most popular items here. Another popular menu item is the North Korean-style wangmandu (large dumpling). Because they serve simple main dishes and elaborate side dishes, this place is a favorite with many.  


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Tuk Tuk Noodle Thai in Seoul specializes in Thai cuisine.