Seoul(Jung-gu) , Myeongdong

H&M, established in Sweden in 1947, is a global fashion brand with more than 2,000 stores in over 35 countries throughout the world. There are currently three H&M stores in Korea.The H&M Myeongdong branch no.1 occupies four floors, each with a unique interior, inside Noon Square (shopping mall). It sells a wide variety of clothes and other fashion items for women, men and children. It also introduces new designs and items by over 100 designers every day.


Seoul(Jongno-gu) , Insadong・Jongnon

Located in Tongin Market, Sonmat Gimbap first opened its store back in 1980. Gimbap has become one of the main specialties to try out in Tongin Market. This particular store is extremely well known amongst Japanese tourists and attracts over 1,000 customers every day.  


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

Seoul Bamdokkaebi Night Market is an event organized by the city of Seoul. Visitors to the night market, happening on Fridays and Saturdays from March to October, can enjoy foods from around the world, shop for unique handmade accessories, and watch various cultural performances.


Seoul(Jung-gu) , Namdaemun・Seoul-Station

The Global Village Folk Museum is a public museum housed in and affiliated with the Seoul Education Research & Information Institute. The museum displays relics from various countries, helping visitors and locals broaden their horizons by learning about folk cultures from around the world. Approximately 1,500 items are on display at the museum: 922 from Asia, 228 from Europe, 162 from the Americas, 121 from Africa, and 64 from Oceania. When categorized according to theme, 512 items are related to folk art, 74 are related to folk religion, 625 are folk life, 86 are fire starters, 37 are weapons, and the remainder fall into smaller groups. The museum has been designated an “Experience-oriented Education Zone” of Seoul.


Seoul(Gangseo-gu) , The Western Part of the Seoul

Stori features items using Korean materials and designs. Made by Cho Myeong-hee, the art director of Louis Quartorze. Stori boasts handmade bags made of soft leather, print canvas fabrics, and mother-of-pearl accents. Bags with Korean patterns such as bokjumeoni ("lucky bags" in Korea) are unique items found in Stori.


Seoul(Seodaemun-gu) , Seoul City Hall・Gwanghwamun

Dongnimmun stands at a spot originally known as Yeongeun, where envoys were once treated. When a Chinese envoy visited, the King would go out through this door to greet him. It's in 1897, to announce that our independence to Japan, Russia which had influence and threatened China, Korea for a long time.The expense for the construction was collected as a fund by Korean citizens. The traces of the past still remain on Dongnimmun. The two pillars in front of Dongnimmun are the remains of Yeongeunmun.The Arc de Triomphe in France can be recalled in comparison to Dongnimmun. Dongnimmun was built up with a granite wall, and there is a passageway with a x_height of 14.28 meters. On the top it is written ‘Dongnimmun’ in Korean with the national flag drawn on each side. On the inner-left side there are stone stairs leading to the attic. The national flower Mugunghwa are planted around Dongnimmun. Now it is surrounded by roads and it is eye-catching to view when passing by.


Seoul(Jongno-gu) , Insadong・Jongnon

As part of the Creation of Living Palaces project, the Changdeokgung Palace Moonlight Tour offers a unique opportunity to witness and experience palatial beauty. The tour begins from the main gate, Donhwamun Gate (돈화문), and continues on for approximately two hours through Injeongjeon Hall (인정전), Nakseonjae (낙선재), and Huwon (후원, meaning "secret garden"). To make a reservation, visit the Korea Cultural Heritage Foundation website. Reservations are accepted from 20 days before the event.Initially built as a royal villa, Changdeokgung Palace became the central governance compound during the Joseon Dynasty after the former principal palace, Gyeongbokgung Palace, was burned to the ground during the Japanese invasion in the 16th century. In addition to its political significance, the palace is known for its aesthetics and architecture, set against breathtaking natural scenery. In 1997, UNESCO designated Changdeokgung Palace as a World Cultural Heritage site.


Seoul(Mapo-gu)

Cacaodada uses only the best cacao beans from around the world to make their chocolate. Their chocolates are made using only pure chocolate and sugar for a true taste.          


Seoul(Gangbuk-gu)

Dream Forest Art Center, located in Gangbuk, Seoul, is operated by the Sejong Center for the Performing Arts. Composed of two performance venues (Performance Hall and Concert Hall), alongside with Sang Sang Tok Tok Art Gallery and Dream Gallery, there are also a Chinese restaurant, cafe and an observatory deck available for all visitors to enjoy.  


Seoul(Gangseo-gu) , The Western Part of the Seoul

Guam Park is located in the area around Heogabawi Rock, a natural rock cave beneath Tapsan Mountain. It is said that Heo Seon-mun, the forefather of the Yangcheon Heo clan, was born here. The park was built to commemorate Heo Jun who is widely known as a saintly physician. Guam is his penname. It is said that after retirement, Heo Jun came to Heogabawi Rock to compile the famous medical book Dongui Bogam.A part of the Hangang River here was turned into a lake due to the construction of the Olympic Expressway and high-rise apartments surrounding the park. There is a statue of Heo Jun treating a patient and in the lake, there is a purple-colored rock with holes called Gwangju Rock. Before the construction of the Yanghwadaegyo Bridge, this area used to be where visitors would take a ferry (Gongam Ferry) to cross the other side.Heogabawi Rock, which is wide enough to accommodate about 20 men, is said to be where people took refuge there during wars, including the Imjin Waeran War, Byeongja Horan War, and the Korean War. Gwangju Rock and Heogabawi Rock is the site of Jechapaeui (the rock where rituals were offered to the God of the Earth and the God of Crops during the Hanseong Baekje period). This was also the first historical name given to this area.