Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Located inside Gongdeok Market, Jokbal Alley is an alley filled with Jokbal stalls and stores. It was first created 30 years ago as more and more people gathered to eat Jokbal and Sundaetguk (Korean Blood Sausage Soup). Many of the stores found in Jokbal Alley has been around for more than 30 years.  


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

In ancient times, the royal guards of Joseon Dynasty performed the given task by guarding the Gwanghwamun Gate, the entrance of Gyeongbokgung Palace where the king ruled the country. Since 1469, the ceremony has taken place and its record has been consulted for the present reenactment ceremony. The reenactment of the original ceremony began from 1996. The gate guardsmen serve their sentry, perform the changing of the guards, and hold a parade. The guards' uniforms, weapons, and accessories as well as their strict ceremonial procedures catch the eyes of passersby, especially foreign tourists, when guardsmen perform the changing of guards in traditional costumes at the main gate of Gyeongbokgung Palace in downtown Seoul. Since it is hard to experience traditional events in such a big city like Seoul, citizens and tourist really enjoy and love it. It takes place every day except Tuesday. Major Highlights: The Royal Guard-Changing Ceremony is a great opportunity to experience a rare traditional scene in Korea. Be sure to bring a camera to take lots of pictures. The guards’ splendid costumes, with their brilliant primary colors, are a real pleasure to see. If you have some spare time to kill, make sure to visit the palace and enjoy the beauty of Korean palaces following the ceremony.


Seoul(Mapo-gu) , Yeouido・Yeongdeungpo・Mapo

Situated in Nanji Hangang Park, the MTB Course Site is perfect for MTB lovers as well as beginners who wish to enter the world of extreme biking with safety. Spanning over a 4m-x_width and 450m-length, the MTB Course Site is the nation's first MTB course site, established on a flatland, reproducing perfectly realistic mountain ridges and slopes.


Seoul(Dobong-gu) , Samcheongdong・The Northern Part of the Seoul

Between Dobongsan and Suraksan mountains (northern Seoul), a special botanical garden has opened its doors to the public: Seoul Iris Garden (aka Seoul Botanical Garden). The garden (measuring 52,417㎡) boasts a wide array of irises, one of the world’s top flowers, and consists of 12 different themed zones including ‘Iris Garden,’ ‘Medicinal Plant Garden,’ and ‘Wetland Park.’At the Iris Garden, 130 species of irises (300,000 individual plants) are on display on a plot of land measuring 15,000㎡. Species include yellow iris, iris setosa, iris pallasii, and iris domestica, each boasting its own brilliant colors and delicate shape.The Medicinal Plant Garden is home to 70 different species (130,000 plants) of medicinal plants, allowing visitors to view the largest selection of medicinal herbs in the country.Wetland Park presents 70,000 wetland plants and houses an observatory deck from which visitors may view and learn about the diverse aquatic plants.Cheoni Observatory within the garden provides visitors with a place take in the beautiful scenery. The nearby forest lounge is a rest area for visitors as well as a center of operations for the park’s ecological education programs.Irises are in bloom from May to June of every year, but are even a sight to behold during the rest of the warmer months, given the delicate shape of their leaves.


Seoul(Jongno-gu) , Insadong・Jongnon

In addition to gourmet restaurants, traditional tea houses are a popular destination in Insa-dong. Among them, we recommend Areumdaun Cha Bangmulgwan, where you can taste more than 100 types of tea, including Korean, Chinese, Japanese, and Taiwanese. The shop also serves as a museum and gallery. Enjoy a leisurely cup of tea as you appreciate the art that is on display.


Seoul(Jung-gu)

Situated in Jung-gu, Seoul, Sieoso, meaning “a king’s temporary residence or palace,” is characterized by a service spirit in which the hotel treats every guest as a king or a member of the family. Sieoso offers various cultural programs and services including a Korean traditional food experience, lectures on Korean culture, and personalized photos of guests wearing hanbok (Korean traditional clothes). The hotel is equipped with a unique cultural space harmonizing tradition and modernity, where international and domestic guests can share information and memories with each other. The hotel provides Seoul tourist information, a breakfast service, and other convenient services, and has a roof-top garden which clients can use free of charge.


Seoul(Gangseo-gu) , The Western Part of the Seoul


Seoul(Jongno-gu) , Insadong・Jongnon

Donghwa Kim's Hotel, located in Jongno-gu Pyeongchang-dong, was designed to give the impression of a mountain cabin while combining Korean and modern architectural elements, resulting in a structure of notable artistic taste. The 4-story hotel has 51 comfortable guestrooms, a banquet hall, a coffee shop, a Western restaurant, and a Korean restaurant and affords an open view of neighboring Bugak Mountain.


Seoul(Seodaemun-gu) , Seoul City Hall・Gwanghwamun

Located 7km northwest of Seoul City Hall, Grand Hilton Seoul is situated beside Mt. Baekryoen, offering fresh mountain air and a beautiful natural view. True to the Hilton name, the hotel offers sophisticated services and quality subsidiary facilities such as a convention center, a fitness club, and seven fine dining restaurants and bars.The hotel is the closest luxury, five-star hotel to the Incheon International Airport (only 45 minutes by car). For the convenience of guests, the hotel operates a free shuttle between the hotel and Itaewon, an area known for its international cuisine and exciting nightlife.


Seoul(Gangseo-gu) , The Western Part of the Seoul

Lotte City Hotel Gimpo Airport is a specialized premium business hotel. It has a total of 197 guestrooms including 2 Korean-style Ondol (floor heating system) rooms, as well as a business center, banquet hall, fitness center, and coin-operatd laundry. Connected to Lotte Mall Gimpo Airport (Korea's first and largest lifestyle shopping complex) by an underground passage, the hotel provides an easy access to a wide variety of entertainment, as well as to International Incheon Airport and downtown Seoul.