Seoul(Jongno-gu) , Insadong・Jongnon

Ssamzigil, a shopping mall specializing in crafts that opened on December 18, 2004, has been called the "New Insa-dong within Insa-dong." The many shops gathered here sell everything from luxury traditional crafts to modern artworks that still manage to convey Korean charm in their designs. The mall also has a food court with restaurants and cafes selling popular Korean dishes.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Nicole Jung, Amber Liu and Jo Kwon do not venture into a grocery store to have their daily cereal fix. Instead, they head themselves to Midnight in Seoul, Korea’s very first cereal café. The decor of the café, complete with electric pink walls and neatly stacked cereal boxes, has been featured on the social media accounts of many celebs. Initially opened by actor and singer Yoon Kye-sang and his artist friends, Midnight in Seoul recently changed ownership. K-pop fans will be familiar with the new owner of Midnight in Seoul- the singer Jo Kwon from the K-pop group 2AM. As for the menu items, over 40 different types of cereals and a wide variety of toppings including nuts, fruits, marshmallows and wine gums (what are wine gums? Is that the correct term?) are available. Choosing a cereal can be tricky but the friendly wait-staff is always ready to provide menu recommendations.  


Seoul(Jung-gu) , Dongdaemun

将来の建築に暖かさを添えるトンデムンデザインプラザLEDバラ庭園 トンデムンデザインプラザ(DDP)イガンスムン(二間水門)展示場となりに広がる25,550本の見事なLEDのバラ庭園が開園しています。 The LED Rose Garden at Dongdaemun Design Plaza (DDP) has transformed an open space into a beautiful night garden. Popular among couples, this is also a great place for nightscape photography. When night falls, a total of 25,550 LED roses light up, with impressive skyscrapers serving as the backdrop. Visitors may wonder, “Why such a specific number of roses?” The display began on National Liberation Day in 2015 as a celebration of the nation’s 70th year of independence. The number of roses on display corresponds to the number of days since liberation: 365 days multiplied by 70 years is equivalent to 25,550 roses.  


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The Seoul Animation Center (management: Seoul Business Agency) was established by the Seoul Metropolitan Government in May 1999 with the aim of providing comprehensive support to Korea’s cartoon and animation industry. The center runs an information desk, offers educational programs, holds events to support new talents and productions, and hosts diverse events and exhibitions (animation film festival, etc.).A major facility of the Seoul Animation Center, AniCinema is a multicultural space that can accommodate diverse cultural events. Its primary objective is to facilitate the supply of domestic animation films to theaters and to promote animated works by holding a range of film festivals. The theater has 179 seats and state-of-the-art facilities for screening both digital and analogue animated films. High quality equipment at AniCinema, such as the 5.1 channel digital surround sound system and wide screen, allows for a pleasurable viewing experience.


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Dongwha Duty Free Shop’s Purchasing Team only select the world’s best brands for sale. You can shop for the latest popular brands in perfume, cosmetics, accessories, leather goods, and more. Apart from Korean brands and popular imported brands, you can also shop for specialty Korean products and folk crafts from all around the world.


Seoul(Jongno-gu) , Insadong・Jongnon

Opened in 2017, the ice theme park Freezing Island is a novel Seoul tourist attraction. The indoor theme park has over 250 ice sculptures and fun activities to enjoy! Freezing Island has 3 exhibition halls spread over 2 floors and it is Korea's largest ice theme park. Freezing Island is like seeing a bit of the North Pole right in Seoul. Great for visitors of all ages, the theme park is a fun outing for families, couples, and solo travelers. Don't forget to take a ride on the ice slide at Freezing Park!  


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

“Pro Ganjang Gejang” is a restaurant serving soy sauce marinated crab (ganjang gejang). This restaurant opened in 1980 as the first ganjang gejang restaurant in Korea. Since its opening in Sinsa-dong, it has grown in popularity not only among Koreans, but also among foreign visitors. It opened branches in Samseong-dong in Seoul, Haeundae in Busan, and in Tokyo and Osaka in Japan.  


Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

Opened in 1939, Hanilkwan (한일관)'s current location is in Gangnam after moving from its original location at Cheongjindong. With over 70 years of tradition, Hanilkwan is a well-known place where famous people including former presidents such as Lee Seung-man, Park Jeong-hee, and Roh Moo-hyun have dined. With a reputation for serving authentic Korean dishes, Hanilkwan provides visitors with a variety of menus to experience Korean traditional food. One of the popular menus is Grill Special & Bulgogi, which includes Tangpyeongchae (mung bean jelly mixed with vegetables), Gujeolpan (platter of nine delicacies), Nakji Bokkeum (stir-fried baby octopus), and Bulgogi. The Lunch Menu is a special menu chosen by the chef.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

AVENUEL is a Lotte Department Store luxury-brand branch located in Seoul’s Gangbuk area. Brilliantly dressed in a “garden & gallery” concept and connected to the Lotte Department Store’s main building, AVENUEL offers a wide selection of imported fashion apparel, jewelry and accessories. Moreover, AVENUEL has been highly acclaimed for its extravagant, interior design. Famous designer brands Chanel, Gucci, and Louis Vuitton, just to name a few, reside on the first 5 floors of the department store, while floors 6 to 8 houses a large cinema. The ninth floor houses a gallery and a number of restaurants, with the tenth floor providing a skin care center and spa, proving that AVENUEL offers more than just your ordinary shopping experience.


Seoul(Jung-gu) , Myeongdong