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Seoul(Gangnam-gu) , Apgujeong・Cheongdamdong

K-Star Road is a special project of Gangnam-gu for foreign tourists who love Korean culture and hallyu stars. As the name implies, the shops and stores are frequented by the hallyu stars around Cheongdam-dong, Gangnam-gu, Sinsa-dong, and Nonhyun-dong areas.From the west part of Apgujeong Galleria Department Store along the 400-meter strip leading to the headquarters of SM Entertainment, visitors can see cute, stylized statues of famous K-pop stars like TVXQ, SNSD, SHINee, EXO, 4minute, Miss A, FT Island, Super Junior, CNBlue, and 2PM. Not only that, Apgujeong Rodeo Station is adorned with graffiti art, as well as walls and floors decorated with artwork and special name plaques of hallyu stars.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Once known as Gyeonseongsa Temple, Bongeunsa Temple is located to the north of COEX building, and was constructed in the 10th year of Silla King Weongseong’s reign (794). In 1498, Queen Jeonghyeon refurbished Gyeonseongsa Temple at the east of King Seongjong’s royal mausoleum and renamed the temple as Bongeunsa. Originally located near the royal maulsoleum (1km southwest), the temple was transferred to its current location during Joseon King Myeongjong’s reign. 3,479 Buddhist scriptures of 13 types, including the works of Kim Jeong-hee, are stored here. The Buddhist ceremony called Jeongdaebulsa, is held every September 9th of the lunar calendar, where monks march carrying the scriptures on their heads and recite the Beopseongge (Buddhist rites).


Seoul(Jung-gu) , Myeongdong

New Oriental Hotel is located only 5 minutes from Myeongdong Station (subway line 4), giving guests easy access to famous attractions such as Namdaemun and Dongdaemun via public transportation. In addition to its prime location in the popular Myeongdong shopping district (a major tourist destination), the hotel provides clean and cozy guestrooms at affordable prices.


Seoul(Jung-gu) , Euljiro・Chungmuro・Namsan

The Seoul Animation Center (management: Seoul Business Agency) was established by the Seoul Metropolitan Government in May 1999 with the aim of providing comprehensive support to Korea’s cartoon and animation industry. The center runs an information desk, offers educational programs, holds events to support new talents and productions, and hosts diverse events and exhibitions (animation film festival, etc.).A major facility of the Seoul Animation Center, AniCinema is a multicultural space that can accommodate diverse cultural events. Its primary objective is to facilitate the supply of domestic animation films to theaters and to promote animated works by holding a range of film festivals. The theater has 179 seats and state-of-the-art facilities for screening both digital and analogue animated films. High quality equipment at AniCinema, such as the 5.1 channel digital surround sound system and wide screen, allows for a pleasurable viewing experience.


Seoul(Jung-gu) , Namdaemun・Seoul-Station

Also called Mungu (Stationery) Street, Mungu Shopping Center is home to colorful stationery, toys, and wrapping materials. Because of its colorful items, the center has attracted many Japanese tourists and producers interested in stationery and toys. A slew of camera shops on the outskirts of the center offer camera lenses and camera items not readily available elsewhere, attracting both amateur and professional photographers from Korean and abroad.


Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Opera Gallery is a French gallery that has 11 branches worldwide: Paris, London, New York, Hong Kong, Singapore, Venice, Miami, Seoul, Monaco, Geneva, and Dubai. The gallery features a range of tasteful collections ranging from the works of European masters to the modern artists of Asia. Preparations are now underway for an open-run exhibition.


Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Jinju Hall (진주회관) is a restaurant specializing in Kongguksu (chilled white soybean noodle soup) with over 40 years of history. Renowned for its rich soup of cold noodles, the restaurant uses fresh soybeans grown in Gangwon-do. The dishes are not only nutritious, but also effective in restoring people's appetites, often lost because of the summer's heat.To make the restaurant's signature dish, buckwheat is mixed with ground soybeans and flour to make dough. The dough is shaped into noodles and boiled. They are then mixed with pulverized soybeans (which are slightly boiled) and cold broth. Boasting a simple taste, this cold soybean noodle dish is one of the most popular dishes in summer.


Seoul(Yongsan-gu) , Itaewon・Yongsan

Shilla IPark Duty Free is located within Yongsan's IPark Mall, offering multiple luxury and imported brands in fashion, cosmetics, food and more (over 550 international brands). Aiming to be a 'premium lifestyle shopping destination' for all domestic and international visitors, the store is connected to restaurants, electronic department, movie theater and other convenient facilities. SHILLA I' PARK Duty Free Shop is a world-class duty-free shopping venue presented by HDC Shilla Duty Free Shop, a joint venture created by HDC Group, a global construction company, and Hotel Shilla, a leader of Korean and global duty free market.  Shilla I’Park Duty Free allows customers to conveniently experience both duty-free shopping and diverse entertainment activities at the same time. It is located within I’PARK mall, Korea’s biggest multi-purpose complex and a home to various types of leisure: movie theater, restaurants, futsal field, cafes, and many more.  The Shop started with the early opening in December 2015, welcoming visitors with three floors exhibiting more than 400 brands in fashion and beauty. With the grand opening in March 2016, you will meet 600 or so brands throughout all five floors.  Main Items : Fashion Items, Cosmetics/Perfume, Watch/Accessories, Sunglasses, Liquor/Tobacco, Souvenir


Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Gangnam Terminal Underground Shopping Center is often called "Goto mall" in short, and is connected to one of the major subway transfer stations at which Seoul subway lines 3, 7 and 9 operates. Over 600 stores are lined up on both sides of the two long, parallel corridors featuring clothing, fashion accessories, interior products, flowers and dining.


Seoul(Jongno-gu) , Seoul City Hall・Gwanghwamun

Dongwha Duty Free Shop’s Purchasing Team only select the world’s best brands for sale. You can shop for the latest popular brands in perfume, cosmetics, accessories, leather goods, and more. Apart from Korean brands and popular imported brands, you can also shop for specialty Korean products and folk crafts from all around the world.