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Gru
Seoul(Jongno-gu) , Insadong・Jongnon

Gru is a shop dedicated to the promotion of Fair Trade items. Items in Gru are made by women living in impoverished areas in Asia. These environment-friendly clothing and daily use items are paid with fair prices to help the economic independence of the women. Over 300 Fair Trade items include clothing, handmade items, food, and daily use itmes. In the store, visitors will find meticuously-made shawls, patchwork scarves, and organic cotton tunics in a rainbow of colors.

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Jinju Hall
Seoul(Jung-gu) , Seoul City Hall・Gwanghwamun

Jinju Hall (진주회관) is a restaurant specializing in Kongguksu (chilled white soybean noodle soup) with over 40 years of history. Renowned for its rich soup of cold noodles, the restaurant uses fresh soybeans grown in Gangwon-do. The dishes are not only nutritious, but also effective in restoring people's appetites, often lost because of the summer's heat.To make the restaurant's signature dish, buckwheat is mixed with ground soybeans and flour to make dough. The dough is shaped into noodles and boiled. They are then mixed with pulverized soybeans (which are slightly boiled) and cold broth. Boasting a simple taste, this cold soybean noodle dish is one of the most popular dishes in summer.

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Jamwon Hangang Park
Seoul(Seocho-gu) , Jamsil(Lotte World)

Jamwon Hangang Park is located on the southern side of the river stretching from Yeongdong Bridge to Dongho, Hannam and Banpo Bridge. The total length is 5.4 km adjacent to Gangnam-gu and Seocho-gu where the hottest places in Gangnam area such as Apgujeong-dong, Sinsa-dong and Jamwon-dong are located.The riverside area of the park has sports facilities including athletic tracks, soccer field, volleyball court, swimming pool, tennis court and a gym. Plus, there is a perfect bike land along the river side where you may enjoy the beautiful secenery of Hangang River while biking.Moreover, there are natural experience field for silkworms, flowers and butterflies. In the summer, people often visit here to enjoy exciting summer water sports like swimming, windsurfing, motorboat riding and more.

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Museum of Korean Embroidery
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The Korean Embroidery Museum, which was founded in 1976, is privately funded by Heo Dong-Hwa, and is a place where you can view the artistry of women from the Joseon Period. Embroidery is a picture drawn on leather or cloth using needle and thread. Displayed in this museum are about 1000 works of embroidery by women from the Joseon Period (1392-1910). You can see Buddhist embroideries, cloth wrappers, various cloths, and pleated sheets featuring traditional Korean patterns and colors. Starting with the '500 Years of Traditional Korean Embroidery' exhibition at the National Museum of Korea, the Korean Embroidery Museum has had 20 different exhibitions in many prestigious museums in Japan, the U.S, and other countries, that have garnered much praise. It has been at the forefront of running exhibits outside the country and of letting the world learn about the beauty of traditional Korean embroidery. It also publishes books about traditional embroidering methods. The museum is highly recommended for all who want to experience the beauty of traditional Korean embroidery.

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Hotel Dynasty
Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

Hotel Dynasty in southern Seoul has 58 Western-style and 6 Korean-style guestrooms. The hotel’s location in Nonhyeon-dong offers easy access to the city’s trendy spots such as Gangnam and Apgujeong.

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Lotte World Aquarium
Seoul(Songpa-gu) , Jamsil(Lotte World)

With the motif of "Communication between people and the ocean," Lotte World Aquarium is located in the B1-2 floors of the popular downtown amusement park, Lotte World. Visitors to Lotte World Aquarium can learn about the marine life from both rivers and oceans, while exploring the various themed areas

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Cheong Kwan Jang - Namdaemun Branch
Seoul(Jung-gu) , Namdaemun・Seoul-Station

Cheong Kwan Jang is Korea's leading producer of six-year-old Korean red ginseng products, which are sold nationwide as well as in over 60 countries worldwide including the United States, Japan, Hong Kong and Taiwan. Located in close proximity of major tourist attractions, the main Cheong Kwang Jang branch in Namdaemun-ro carries a wide selection of red ginseng products, including red ginseng extract and root ginseng, as well as red ginseng candy and chocolate, which are popular gifts and souvenirs.

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Insa Art Plaza
Seoul(Jongno-gu) , Insadong・Jongnon

Insa Art Plaza is a giant shopping mall that deals with everything Korean: traditional crafts made by superb artists, daily use pottery, lacquerwear, hanji (traditional Korean paper) crafts, silver/pearl/crystal accessories, mobile phone key rings, scent pouches, tradtional teas, rice cakes, traditional chopsticks and more. Customers can purchase high quality products at reasonable prices at Insa Art Plaza. 

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Goto Mall
Seoul(Seocho-gu) , Gangnam・Samseongdong(COEX)

Gangnam Terminal Underground Shopping Center is often called "Goto mall" in short, and is connected to one of the major subway transfer stations at which Seoul subway lines 3, 7 and 9 operates. Over 600 stores are lined up on both sides of the two long, parallel corridors featuring clothing, fashion accessories, interior products, flowers and dining.

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Myeongdong Tonkatsu
Seoul(Jung-gu) , Myeongdong

Opened in 1983, this restaurant serves delicious tonkatsu (Japanese pork cutlet). The secret is in aging thick slices of seasoned pork fillet (150kg total) for three to four days making the meat more tender. The slices are then coated with egg batter and breadcrumbs, and fried in hot oil (160캜) for about seven minutes. Voila! A tasty tonkatsu, crispy on the outside and tender on the inside. Also mouthwatering are the miso soup and fresh vegetables served with it. The first floor layout is a bar and the second and third floors are like spacious halls. During lunch, crowds of loyal customers wait in line. The restaurant is a favorite for all ages, from young to elderly regulars.  

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