Seoul(Gangnam-gu) , Gangnam・Samseongdong(COEX)

The Korean Embroidery Museum, which was founded in 1976, is privately funded by Heo Dong-Hwa, and is a place where you can view the artistry of women from the Joseon Period. Embroidery is a picture drawn on leather or cloth using needle and thread. Displayed in this museum are about 1000 works of embroidery by women from the Joseon Period (1392-1910). You can see Buddhist embroideries, cloth wrappers, various cloths, and pleated sheets featuring traditional Korean patterns and colors. Starting with the '500 Years of Traditional Korean Embroidery' exhibition at the National Museum of Korea, the Korean Embroidery Museum has had 20 different exhibitions in many prestigious museums in Japan, the U.S, and other countries, that have garnered much praise. It has been at the forefront of running exhibits outside the country and of letting the world learn about the beauty of traditional Korean embroidery. It also publishes books about traditional embroidering methods. The museum is highly recommended for all who want to experience the beauty of traditional Korean embroidery.


Seoul(Yeongdeungpo-gu) , Yeouido・Yeongdeungpo・Mapo

E-mart is a discount supermarket operated by Shinsegae, a department store franchise. Located in central Yeoido, E-mart is frequented by many international residents who live in the area. This single-level branch does not carry home appliances or sports goods, but instead sells groceries and prepackaged foods.


Seoul(Jongno-gu) , Insadong・Jongnon

Gru is a shop dedicated to the promotion of Fair Trade items. Items in Gru are made by women living in impoverished areas in Asia. These environment-friendly clothing and daily use items are paid with fair prices to help the economic independence of the women. Over 300 Fair Trade items include clothing, handmade items, food, and daily use itmes. In the store, visitors will find meticuously-made shawls, patchwork scarves, and organic cotton tunics in a rainbow of colors.


Seoul(Seodaemun-gu) , Sinchon・Ewha Womans University

The Hyundai Department Store Sinchon Branch stands at the center of the young and vibrant Sinchon area. Several universities are clustered around this area so the products displayed cater to a younger crowd. For added convenience, the Sinchon Subway Station, Line 2 is also directly connected to the department store.


Seoul(Songpa-gu) , Jamsil(Lotte World)

With the motif of "Communication between people and the ocean," Lotte World Aquarium is located in the B1-2 floors of the popular downtown amusement park, Lotte World. Visitors to Lotte World Aquarium can learn about the marine life from both rivers and oceans, while exploring the various themed areas


Seoul(Mapo-gu) , Hongik-University-Area

Mecenatpolis Mall houses popular fashion brands, beauty shops, and a large grocery store, as well as various restaurants and coffee shops. It contains cultural areas like Lotte Card Center performance area and Lotte Cinema. There are also often performances held at Mecen Garden and the central square. As the connecting Hapjeong Station is a hub of bus routes and the airport bus, getting there is particularly easy.


Seoul(Jongno-gu) , Insadong・Jongnon

Hwangsaengga Kalguksu (formerly 'Bukchon Kalguksu’) is one of the most popular restaurants on Samcheongdong-gil. The street in front of the restaurant is always crowded with cars and there are almost always people lined up outside the restaurant. The main dish is Kalguksu (noodle soup) with rich, mild broth made from ox bone. Homemade ‘wang mando’ (king-sized dumpling) is another specialty and you can even see workers making them at the entrance of the restaurant. Other dishes such as Modeumjeon (assorted pan-fried delicacies) and Bossam (napa wraps with pork) are also available.      


Seoul(Jongno-gu) , Insadong・Jongnon

Insadong Chatjip is a hanok teahouse that serves home-made traditional tea. Even the red beans used in the summer delicacy Patbingsu are carefully prepared at the restaurant.


Seoul(Jongno-gu) , Insadong・Jongnon

Insa Art Plaza is a giant shopping mall that deals with everything Korean: traditional crafts made by superb artists, daily use pottery, lacquerwear, hanji (traditional Korean paper) crafts, silver/pearl/crystal accessories, mobile phone key rings, scent pouches, tradtional teas, rice cakes, traditional chopsticks and more. Customers can purchase high quality products at reasonable prices at Insa Art Plaza. 


Seoul(Gangnam-gu) , Seoul City Hall・Gwanghwamun

The Coreana Art & Culture Complex is the largest museum in Korea that is exclusively for cosmetics and was created to preserve and to promote beauty items and the make-up culture of Korea.Centered around the 53,000 beauty items collected by Dr. Yu Sank-Ok, one of the executive directors of Coreana Cosmetics, three cosmetic museums were created: one in Seocho-dong in 2001 (known as the 2nd center), one in Sinsa-dong in November 2003 (Space *C, the Main Center), and one in Cheonan in June, 2004 (Songpa Tech Institute, the 3rd center). The Main Center, opened in November 20th 2003, within a cultural center named Space *C, drew much attention from the public. The museum sits right next to the Coreana Art Museum that features and curates modern art. The Coreana Art & Culture Complex contributes to the education and research of the nation’s cosmetic culture by presenting the history of women in Korea, including the exhibition of traditional make-up tools. In 2006, in commemoration of the 120th anniversary of ties between Korea and France, the museum held a special exhibition titled “Nature-like Beauty, Cosmetic Culture of Korea”, which attracted much attention and applause at the Center Culturel Coreen in Paris, France.